--- title: Sliced Ketchup Kickstarter Launches Slice of the Sauce description: For anyone who's ever bitten into a sandwich only to end up with sauce all over them, sliced ketchup is here to cure those spill woes. canonical: https://time.com/5212483/sliced-ketchup-reactions/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-03-23T15:21:29.000Z article:modified_time: 2026-10-12T09:03:52.946Z og:title: Sliced Ketchup Is Here to Keep All Your Sandwiches Mess-Free og:description: The Internet has mixed feelings about the condiment og:url: https://time.com/5212483/sliced-ketchup-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf714e6294085b63b/69892bc5db2987104425f318/ketchup.jpg?branch=production&width=509&quality=75&auto=webp&crop=16:9 og:image:width: 509 og:image:height: 286 og:image:alt: 594376115 og:type: article twitter:card: summary_large_image twitter:title: Sliced Ketchup Is Here to Keep All Your Sandwiches Mess-Free twitter:description: The Internet has mixed feelings about the condiment twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf714e6294085b63b/69892bc5db2987104425f318/ketchup.jpg?branch=production&width=509&quality=75&auto=webp&crop=16:9 ---  # Sliced Ketchup Is Here to Keep All Your Sandwiches Mess-Free and It's Already Polarizing > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=698052d3-7a78-48d0-ab00-5182ee329015&cr=time-nl-brief-2026q3-v1) ## Video: Slice of Sauce™: Kickstarter Campaign [Watch (HLS stream): Slice of Sauce™: Kickstarter Campaign](https://cdn.jwplayer.com/manifests/WNhrOg1T.m3u8) (1:58)  _Published 2018-03-23. Slice of Sauce™: Kickstarter Campaign_  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 23, 2018 3:21 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 23, 2018 3:21 PM UTC For anyone who’s ever eagerly bitten into a big, juicy [sandwich](http://time.com/5205886/sandwich-order-jail-security-booth-arrest/) only to end up with [sauce](http://time.com/5061306/sriracha-arrest-pizza/) all over them, sliced [ketchup](http://www.extracrispy.com/drinks/4475/would-you-drink-this-cocktail-made-with-ketchup-and-jger) is here to cure those spill woes. Thanks to Los Angeles-based food entrepreneur Emily Williams, ketchup lovers will hopefully soon be able to savor their favorite condiment in slice form. The [Slice of Sauce](https://www.sliceofsauce.com) creator and her business partner, Thac Lecong, have recently launched a [Kickstarter](https://www.kickstarter.com/projects/sliceofsauce/slice-of-saucetm) in hopes of crowdsourcing funds to get their product into production. “The slice is going to revolutionize the way that we sauce,” Williams says of the portable ketchup slices in the video promoting the campaign. “But it’s also all-natural, no preservatives. This flavor is the real deal.” Unfortunately, some skeptics aren’t so sure about this new method of ketchup consumption. “I just discovered something called a ketchup slice and it’s an absolute abomination. A crime. Just don’t do it,” Twitter user Ari Shapiro wrote. “I don’t want a ketchup fruit roll-up or anything that resembles a processed slice of ketchup. If someone I know is using this new product, I will disown them in public.” > [](https://twitter.com/ari%5Fshapiro/status/977191468866523136) However, others are totally on board with the product. “I am so ready for a ketchup slice on my bacon & egg burger my mouth watering at the prospect,” tweeted user Supergoodplus. > [](https://twitter.com/supergoodplus/status/976992935479730176) Watch the video below. ## Transcript [ BLANK_AUDIO ] Hi there, my name is Emily Williams and I am the creator of the Slice of Sauce. Growing up in a small town in Michigan my father owned a restaurant where he was famous for his flavor packed sauces. Cut to 30 years later, I knew I needed to get back to my roots so I ditched the business suit and put on an apron. After several months of experimenting with my father's recipes. Ketchup emerged in a new solid form. It's a slice of ketchup. I'm Jack, and I used to be Emile's boss. But when Emile told me about the slice of sauce, I knew it was something I wanted to be part of. So we partnered up even turned my garage into a test kitchen. We've since learned that the slice is going to revolutionize the way that. [ UNKNOWN ] sauce. I think anyone on the go will appreciate that it's portable and can be used anywhere. But it's also natural, no preservatives. This flavor is the real deal. So here's where you come in, Kickstarter. We've got our recipes, we've got a plan. But we need your help. We spent months developing our product and we've emptied our piggy banks on things like prototypes and patents. We are so close but we've got a few more expenses before you'll see us on the shelf. Your contributions will help us purchase the highest quality ingredients. We'll take those ingredients to a state of the art facility in Brooklyn, New York where they'll Hand make our slices. And of course cool product needs cool packaging and that gets expensive. For your generosity we've got tons of great rewards to check out on our page. We've got slices. We've got swag. We've even got an honorary chef title. Above all, we want to thank you for your generosity and your kindness. And we can't wait to share our journey with you. Now speaking of sharing, this is a fundraiser. So please, share this to all your friends, family, and everyone you know and help us get the word out. So here's your chance to be one of the first to try our innovative product and join in the slice age. It's gonna be like the first man on the moon except this time the moon is a sandwich. [ LAUGH ] [ MUSIC ] That was strange [ UNKNOWN ]. 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