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---
title: IKEA Bought TaskRabbit and the Internet Reactions Are In
description: IKEA buying TaskRabbit, the for-hire service known for helping people put their IKEA furniture together, inspires funny Internet reactions.
canonical: https://time.com/4961682/ikea-taskrabbit-memes-twitter/
author: Ashley Hoffman
article:opinion: false
article:content_tier: free
article:published_time: 2017-09-28T20:07:54.000Z
article:modified_time: 2026-04-13T07:47:40.125Z
og:title: IKEA Bought TaskRabbit and Now Everyone Is Making the Obvious Joke
og:description: &quot;I mean, TaskRabbit was kind of a de facto arm of IKEA already&quot;
og:url: https://time.com/4961682/ikea-taskrabbit-memes-twitter/
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og:image:alt: Inside An Ikea Store Ahead Of Durable Goods Orders Figures
og:type: article
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twitter:title: IKEA Bought TaskRabbit and Now Everyone Is Making the Obvious Joke
twitter:description: &quot;I mean, TaskRabbit was kind of a de facto arm of IKEA already&quot;
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd07c84bd1f99f22d/6988a986cd1bbad285702a8f/gettyimages-489628008.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltd07c84bd1f99f22d/6988a986cd1bbad285702a8f/gettyimages-489628008.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# IKEA Bought TaskRabbit and Now Everyone Is Making the Obvious Joke

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Sep 28, 2017 8:07 PM UTC

![Inside An Ikea Store Ahead Of Durable Goods Orders Figures](https://static.time.com/v3/assets/bltea6093859af6183b/bltd07c84bd1f99f22d/6988a986cd1bbad285702a8f/gettyimages-489628008.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

People walk in the parking lot of an Ikea store in the Brooklyn borough of New York, U.S., on Saturday, Sept. 19, 2015\. The U.S. Census Bureau is scheduled to release monthly durable goods data on Sept. 24\. Photographer: Michael Nagle/Bloomberg via Getty Images

People walk in the parking lot of an Ikea store in the Brooklyn borough of New York, U.S., on Saturday, Sept. 19, 2015\. The U.S. Census Bureau is scheduled to release monthly durable goods data on Sept. 24\. Photographer: Michael Nagle/Bloomberg via Getty Images Bloomberg—Bloomberg via Getty Images

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Sep 28, 2017 8:07 PM UTC

The Internet’s having a ball with the news that [IKEA is buying TaskRabbit](http://fortune.com/2017/09/28/ikea-task-rabbit/).

The deal will make TaskRabbit, the online marketplace people use to hire “rabbits” to help with anything from moving to odd jobs, an independent subsidiary of [IKEA](http://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/), according to the tech news site [Recode](https://www.recode.net/2017/9/28/16377528/ikea-acquisition-taskrabbit-shopping-home-contract-labor).

One of the ways [TaskRabbit](http://time.com/money/3714829/working-for-taskrabbit/) helps its customers with general task avoidance is by connecting them with people who can take care of the dreaded task of putting your desk together.

So naturally, the news was ripe fodder for Twitter users who quickly leapt online to joke about [IKEA’s](http://time.com/3742007/find-out-why-you-overshop-in-ikea/) latest move.

The furniture assembly connection is the only talking point that matters. See below for the best reactions to the news.

> [](https://twitter.com/cristymsilva/status/913428987828895744)

> [](https://twitter.com/ceodonovan/status/913432928880701440)

> [](https://twitter.com/rodolfor/status/913428016650387457)


> [](https://twitter.com/Zeninjor/status/913438900085035008)

> [](https://twitter.com/rstephens/status/913438682618593280)

> [](https://twitter.com/sbellelauren/status/913458599271288832)


> [](https://twitter.com/Sharkyl/status/913438539928367104)

> [](https://twitter.com/shiringhaffary/status/913428106857369601)

> [](https://twitter.com/briadavi/status/913463938662068224)


> [](https://twitter.com/Stratocharge/status/913462767046348801)

> [](https://twitter.com/xingcat/status/913459885202866176)

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