--- title: Game of Thrones IKEA Fur Cape Rug Photo Goes Viral description: Employees of a Norwegian IKEA branch shared an epic photo of their own take on the Night's Watch brothers' capes on Game of Thrones. canonical: https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-08-17T20:01:31.000Z article:modified_time: 2026-04-13T07:46:35.926Z og:title: The Internet Loves This Game of Thrones-Inspired IKEA Photoshoot og:description: Work those furs og:url: https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt156d173bbdb6b698/6988da030a4a2244319cf834/game-of-thrones-beyond-the-wall-08.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3155 og:image:height: 1775 og:image:alt: game-of-thrones-beyond-the-wall--08 og:type: article twitter:card: summary_large_image twitter:title: The Internet Loves This Game of Thrones-Inspired IKEA Photoshoot twitter:description: Work those furs twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt156d173bbdb6b698/6988da030a4a2244319cf834/game-of-thrones-beyond-the-wall-08.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Loving This _Game of Thrones_\-Inspired IKEA Photoshoot > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=92654d13-d15e-4600-8563-30c5ae434ef6&cr=time-nl-network-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Aug 17, 2017 8:01 PM UTC  Helen Sloan—HBO  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Aug 17, 2017 8:01 PM UTC In the wake of the game-changing revelation that [_Game of Thrones_ ](http://time.com/game-of-thrones-2017/)uses [IKEA rugs](http://time.com/4901655/ikea-game-of-thrones-rug-cape-diy/) to make the fur capes sported by the brothers of the Night’s Watch, employees of a Norwegian branch of the furniture chain shared an epic photo of their own take the [Westerosi winter wear](http://time.com/4793537/game-of-thrones-costumes/). The three viking-esque models opted for Skold rugs in brown not black, resulting in a more regal aesthetic than that of the Watch. But the Internet was clearly still digging their DIY efforts. A shot of them posing in the shearling capes has garnered more than 5,500 likes since it was posted on [IKEA’s Facebook page](https://www.facebook.com/ikeanorge/posts/10154599820441104:0) Wednesday. During a 2016 lecture at Los Angeles’ Getty Museum, _Thrones_ costume designer Michele Clapton explained how her team goes about giving the rugs that signature rugged look. “We cut and we shaved them and added strong leather straps, and then breakdown, which is like a religion on _Game of_ _Thrones_,” she said. _“_I want the audience to almost smell the costumes. Here they were waxed and frosted so they belonged to the landscape.” Watch the full talk below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/"},"headline":"The Internet Is Loving This Game of Thrones-Inspired IKEA Photoshoot","datePublished":"2017-08-17T20:01:31.000Z","dateModified":"2026-04-13T07:46:35.926Z","description":"Work those furs","url":"https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/","keywords":["Newsfeed","Television","game of thrones","TV"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt156d173bbdb6b698/6988da030a4a2244319cf834/game-of-thrones-beyond-the-wall-08.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt156d173bbdb6b698/6988da030a4a2244319cf834/game-of-thrones-beyond-the-wall-08.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"game-of-thrones-beyond-the-wall--08","caption":"","creditText":"Helen Sloan—HBO","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4905127/game-of-thrones-ikea-rug-cape-photoshoot/","name":"The Internet Is Loving This Game of Thrones-Inspired IKEA Photoshoot"}}]}] ```