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title: White Skittles for Pride Month Spark Criticism
description: Skittles divided the internet by going all white for pride month in the name of equality for the LGBT community
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og:title: A Bag of White Skittles Launched an Internet Divide
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twitter:title: A Bag of White Skittles Launched an Internet Divide
twitter:description: &quot;I don&#x27;t think Skittles thought through the LGBT pride campaign.&quot;
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# Not Everyone on the Internet Is Pumped That Skittles Went White for Pride Month

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jun 14, 2017 8:30 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jun 14, 2017 8:30 PM UTC

A [bag of candy](http://time.com/4501061/donald-trump-jr-skittles/) has become the unlikely focus of an internet debate.

Skittles, the official “taste the rainbow” [candies](http://time.com/4724751/cadbury-egg-easter-internet-reactions/) ditched its signature rainbow of candy colors in favor of an all white appearance for one reason: to honor [June pride month](http://time.com/4814179/equality-march-lgbt-donald-trump/) for the second year in a row.

The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, “During Pride, only one rainbow matters. So we’ve given up ours to show support.”

But since March, [for some](https://twitter.com/blackmajiik/status/847680467939729408?lang=en), the white bag and the white-only coating on the shelled fruity treats was considered a misstep that raised the issue of exclusion. Critics took to Twitter to share that they felt the new direction was inadvertently tone-deaf, rather than supportive of LGBTQ people, as the company intended.

> [](https://twitter.com/AltFfore/status/870263340924383233)

> [](https://twitter.com/polyeaster/status/875040968743018498)


> [](https://twitter.com/juniperangelica/status/847665038319943682)

Others shared they [loved](https://twitter.com/PawPrintAndrew/status/860129564793745409) the semi-brand new bag, finding it a positive public relations move on behalf of equality for lesbian, gay, bisexual and transgender people.

> [](https://twitter.com/madisonh629/status/848045176509673472)

> [](https://twitter.com/Tryzon/status/870911966193254400)


> [](https://twitter.com/emmabaldry/status/871006338993860609)

According to Wrigley, the company that produces Skittles, proceeds from the sales will also benefit charity.

The company did not immediately respond to a request for comment on this story.

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