--- title: The New "Firework" Oreos Are Like Sparklers In Your Mouth description: Oreo is also crowdsourcing their next big flavor launch on social media. canonical: https://time.com/4770605/firework-oreos/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-05-08T17:06:11.000Z article:modified_time: 2026-04-13T07:43:26.250Z og:title: The New "Firework" Oreos Are Like Sparklers In Your Mouth og:description: Stock up for Fourth of July og:url: https://time.com/4770605/firework-oreos/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt44a7b9d7b839eda3/6988cc582dce0119309ed611/firework-oreos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1352 og:image:height: 761 og:image:alt: firework-oreos og:type: article twitter:card: summary_large_image twitter:title: The New "Firework" Oreos Are Like Sparklers In Your Mouth twitter:description: Stock up for Fourth of July twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt44a7b9d7b839eda3/6988cc582dce0119309ed611/firework-oreos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The New 'Firework' Oreos Are Like Sparklers In Your Mouth > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 8, 2017 5:06 PM UTC   by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 8, 2017 5:06 PM UTC For those seeking a way to amp up their sugar rush, Oreo’s new limited edition “Firework” cookies might do the trick handily. The new Oreos, in stores May 8, retain the classic chocolate wafer outside and creme filling, but take things up a notch with rainbow-colored specks in the frosting — and a definitively more exciting tasting experience. Like [Pop Rocks](http://time.com/4373093/the-rock-candy-jimmy-fallon/) before them, the Firework Oreos start subtle before bursting into play like a party in your molars as you crunch through the cookie. There’s a bit of heat involved, and the feeling of sparkling bits subtly exploding in your mouth lasts long after you’ve masticated the treat into subservience. The novelty product marks the start of Oreo’s interest in innovating [beyond their usual wacky flavor rollouts](http://time.com/4447362/swedish-fish-oreos/). This time, they want to crowdsource their next hit — offering up to $500,000 as a prize for the person who comes up with the best concept, which will be put into production. (Creative tastemakers are supposed to submit their ideas on Instagram or Twitter with the #MyOreoCreation #Contest hashtags, in case you’re so inclined to contribute.) Some flavors we’ve noted so far include raspberry danish and “Broadway” (thanks, Tituss Burgess!), but the contest is just getting started. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4770605/firework-oreos/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4770605/firework-oreos/"},"headline":"The New 'Firework' Oreos Are Like Sparklers In Your Mouth","datePublished":"2017-05-08T17:06:11.000Z","dateModified":"2026-04-13T07:43:26.250Z","description":"Oreo is also crowdsourcing their next big flavor launch on social media.","url":"https://time.com/4770605/firework-oreos/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44a7b9d7b839eda3/6988cc582dce0119309ed611/firework-oreos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44a7b9d7b839eda3/6988cc582dce0119309ed611/firework-oreos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"firework-oreos","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4770605/firework-oreos/","name":"The New 'Firework' Oreos Are Like Sparklers In Your Mouth"}}]}] ```