Seth Rogen has envisioned a world where your food can talk to you — and brought it to life inside a grocery store in New York this week to promote his movie Sausage Party.
His team planted animatronic food items (a cantaloupe, loaves of bread, and an oversized sausage) in the aisles for unsuspecting shoppers to grab. But, surprise: instead of a complacent melon, the shoppers are confronted with a cheeky piece of fruit with Rogen’s own voice spewing insults out of it. It’s a stunt for his new R-rated animated movie Sausage Party, but it’s a hilarious piece of candid camera work in its own right.
Watch for the mixed — but genuinely amused — reactions the shoppers have to the anthropomorphized foods.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Write to Raisa Bruner at raisa.bruner@time.com