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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltbad56c440bb5f4aa/698852962dce01f54b9e3fb3/487454243-copy.jpg?branch=production&width=342&quality=75&auto=webp&crop=16:9)


# 5 Smart Farmers’ Market Hacks

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9cf8ab7c-4423-494c-a9b0-f69c691ebc6d&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=9cf8ab7c-4423-494c-a9b0-f69c691ebc6d&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

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#### Who writes TIME's newsletters?

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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<!-- video src="https://cdn.jwplayer.com/manifests/m1PBoZOR.m3u8" -->
## Video: The Last Days of WD-50

[Watch (HLS stream): The Last Days of WD-50](https://cdn.jwplayer.com/manifests/m1PBoZOR.m3u8) (15:01)

![The Last Days of WD-50](https://cdn.jwplayer.com/v2/media/m1PBoZOR/poster.jpg?width=720)

_Published 2015-06-18. Inside the Llast days of New York City's WD-50 restaurant with chef, Wylie Dufresne._


by 

[Tim Cebula / Cooking Light](https://time.com/author/cooking-light/)


## Tim Cebula / Cooking Light


Jun 22, 2015 3:30 PM UTC

![delivery-truck-vegetable-fruit](https://static.time.com/v3/assets/bltea6093859af6183b/bltbad56c440bb5f4aa/698852962dce01f54b9e3fb3/487454243-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Vegetable delivery truck

Vegetable delivery truck Getty Images

by 

[Tim Cebula / Cooking Light](https://time.com/author/cooking-light/)


## Tim Cebula / Cooking Light


Jun 22, 2015 3:30 PM UTC

Straight off the farm and cared for with love, fresh produce from local farms is unbeatable. Follow these smart hacks to get the best of the best at the farmers’ market—and keep your produce fresher longer at home.

**1\. Buy sweet corn in the morning**

The early bird gets the sweetest corn, among other things. Sweet corn’s “respiration,” which turns sugars into starch, slows down the colder it gets. Corn bought early in the morning will be sweeter than ears that have heated up under the summer sun later in the day.

At home, store corn unshucked in the refrigerator until ready to eat—the chill slows the respiration rate and keeps it sweet longer. Eat that day, if possible: It’s not going to get any better.

**2\. Store peaches upside down**

Peaches are notoriously sensitive and bruise easier than a poet’s feelings. Store them on their rounded sides or peaked bottoms, and they’ll totter, roll, and squish the ripe flesh beneath. Instead, keep them at room temperature, stem end down; this provides stability on a flat surface. The stem-side shoulders of the fruit will ultimately bruise as well once the fruit reaches a certain level of ripeness, but take heart: Our in-house chemical tests on sugar content showed that peach bottoms are actually a little sweeter than the shoulders.

**3\. Look for a yellow spot on a watermelon to indicate ripeness**

Partly because unless you’re some kind of watermelon whisperer, the “thump test” won’t cut it. “I’ve been harvesting watermelons near 35 years and haven’t mastered the thump test,” Gilbert Miller, Clemson University’s area vegetable specialist, says of the method whereby you flick your finger against the rind and listen with canine acuity for subtle distinctions. Miller quotes Mark Twain, who said, “A ripe melon says ‘punk’ when thumped; a green one says ‘pink’ or ‘pank.'”


Look instead for a deep-cream or yellow ground spot–where the melon sat on the ground as it grew–to show that it ripened adequately before harvest. Light green or whitish spots indicate underripe melons. Another cue: Shiny melons may be unripe; dull rinds can be overripe.

**4\. Don’t store basil in the fridge**

Vibrant, lush basil perfumes your car on the way home from the farmers’ market and fills you with inspiration for herb-focused cooking. So naturally it’s a crusher when–after storing it in the refrigerator with the best of intentions–you find the leaves withered and brown the next day. Basil is a tropical plant, highly sensitive to cold. It will turn black quickly if stored below 40°; your refrigerator is likely set between 35° and 38°. Instead, keep basil in a cool, shady place in your kitchen, stems submerged in a glass partly filled with water. Then place a large zip-top plastic bag over the top of the basil; this keeps the leaves moist while still letting the plant breathe.


**5\. Keep cucumbers at room temperature**

Didn’t really know that, did you? It’s OK to admit—this was a new one for a lot of us. But we learned that cukes develop pits outside and wateriness inside when chilled below 50° for more than three days. Store them in a cool place on your kitchen counter, but be aware: Cucumbers are also sensitive to the ethylene gas given of by some fruits and veggies, so keep them apart from the likes of tomatoes, melons, and bananas.

_This_ [_article_](http://www.cookinglight.com/food/in-season/farmers-market-hacks?xid=TIME-ckl) _originally appeared on_ [_CookingLight.com_](http://www.cookinglight.com)_._

_More from CookingLight.com:_

* [How to Shop the Farmers’ Market Like a Pro](http://www.cookinglight.com/food/in-season/how-to-shop-farmers-markets?xid=TIME-ckl)
* [Farmers’ Markets Worth the Trip](http://www.cookinglight.com/healthy-living/travel/farmers-markets-worth-trip?xid=TIME-ckl)
* [Fresh & Easy Farmers’ Market Dinners](http://www.cookinglight.com/food/in-season/farmers-market-dinners?xid=TIME-ckl)

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