<!-- mobian-agent-page publisher="time" canonical="https://time.com/3849171/mcdonalds-hamburglar-new/" -->

---
title: McDonald&#x27;s New Hamburglar
description: He will make you feel funny—one way or another
canonical: https://time.com/3849171/mcdonalds-hamburglar-new/
author: Esther Zuckerman
article:opinion: false
article:content_tier: free
article:published_time: 2015-05-06T20:23:25.000Z
article:modified_time: 2026-08-04T07:43:35.264Z
og:title: The Internet Can&#x27;t Decide if the New McDonald&#x27;s Hamburglar Is Hot or Creepy
og:description: He will make you feel funny—one way or another
og:url: https://time.com/3849171/mcdonalds-hamburglar-new/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1200
og:image:height: 675
og:image:alt: McDonald&#x27;s Hamburglar
og:type: article
twitter:card: summary_large_image
twitter:title: The Internet Can&#x27;t Decide if the New McDonald&#x27;s Hamburglar Is Hot or Creepy
twitter:description: He will make you feel funny—one way or another
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9)


# The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy

<!-- video src="https://cdn.jwplayer.com/manifests/h6EcUuod.m3u8" -->
## Video: 피자헛 토핑킹 스타엣지 CF

[Watch (HLS stream): 피자헛 토핑킹 스타엣지 CF](https://cdn.jwplayer.com/manifests/h6EcUuod.m3u8) (0:30)

![피자헛 토핑킹 스타엣지 CF](https://cdn.jwplayer.com/v2/media/h6EcUuod/poster.jpg?width=720)

_Published 2014-10-16. 피자헛 토핑킹 스타엣지 CF_


by 

[Esther Zuckerman](https://time.com/author/esther-zuckerman/)


## Esther Zuckerman


Zuckerman is a contributor for TIME.

May 6, 2015 8:23 PM UTC

![McDonald's Hamburglar](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

McDonald's Hamburglar

McDonald's HamburglarMcDonalds

by 

[Esther Zuckerman](https://time.com/author/esther-zuckerman/)


## Esther Zuckerman


Zuckerman is a contributor for TIME.

May 6, 2015 8:23 PM UTC

There’s a new Hamburglar in town and he’s either surprisingly attractive or totally unnerving depending on who you talk to.

According to a spokesperson for McDonald’s, the Hamburglar’s return, tied to the Sirloin Third Pound Burger, comes after an extended hiatus. He was “last seen on national television in 2002.” But you may not initially recognize him—and it’s not because his disguise has gotten any better. The revitalized Hamburglar has a human form, a thin layer of scruff and some sleek duds. He also has a family, a fact McDonald’s has already teased.

> [](https://twitter.com/McDonalds/status/596015391429627905)

McDonald’s’ Vice President of U.S. Marketing Joel Yashinsky [said in a statement to Mashable](http://mashable.com/2015/05/06/mcdonalds-hamburglar/) that this Hamburglar has “had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”

To some that look is: “DILF.”

> [](https://twitter.com/anniecolbert/status/596020914245996545)

> [](https://twitter.com/goayango/status/596027496501411841)

> [](https://twitter.com/brbn%5Fgirl/status/596027952288104448)

> [](https://twitter.com/jamieclarebell/status/596027207794851840)

To others that look is “creepy.”

> [](https://twitter.com/jedipadmaster/status/596027220021358593)


> [](https://twitter.com/dyrbert/status/596028723268161537)

> [](https://twitter.com/EmlynDThomas/status/596027867231846400)

To others it’s simply ripe for various jokes, some hipster-related.

> [](https://twitter.com/GMPaiella/status/596026111823327232)


> [](https://twitter.com/desusnice/status/596020771543060480)

> [](https://twitter.com/newtonstern/status/596027496333647873)


### Pizza Hut Hong Kong: Flying Fish Roe Salmon Cream Cheese Pizza

If you’re a crust person, get ready for an [unexpected surprise](http://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/). One bite of this pizza’s edge will unleash an oozing cream cheese and fish egg combination in your mouth. The pie itself is topped with scallops, crayfish, clams and shrimp. You know, just your usual pizza toppings.

### Burger King Japan: Windows 7 Whopper

![bk_poster091014_01](https://static.time.com/v3/assets/bltea6093859af6183b/blt0bcb5324d9b6966b/6987849a524fc07619ded007/windows7-whopper.jpg?branch=production&width=1200&quality=75&auto=webp)

Burger King Japan


For the launch of Windows 7 in 2009, Burger King [offered](http://www.engadget.com/2009/10/22/burger-king-selling-a-windows-7-whopper-in-japan/) a Whopper with 7 patties, which is just too many.

### Pizza Hut Middle East: Crown Crust Pizza

For some inexplicable reason, Pizza Hut Middle East stuffed mini cheeseburgers and chicken tenders into the crust of its [Crown Crust pizza](http://www.eater.com/2012/4/23/6593355/pizza-hut-middle-east-adds-mini-cheeseburgers-chicken-nuggets-to).

### Pizza Hut Australia: Hot Dog Stuffed Crust Pizza


Burgers aren’t the only sandwiches to get stuffed into a pizza crust. Pizza Hut Australia’s hot dog stuffed crust is exactly what it sounds like and comes with free mustard and ketchup drizzle.

### Japan: Kit-Kat Sandwich

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltbe3cb4e7b32a9822/698784b8524fc0200cded035/kit-kat-sandwich.png?branch=production&width=1200&quality=75&auto=webp)

First Kitchen

Many people love Kit-Kats, but the candy bar looks [slightly unappealing](http://time.com/3753904/kit-kat-sandwich-japan/) when garnished with whipped cream and orange peel between two slices of white bread. Japanese fast food chain First Kitchen offers the strange creation for a mere 220 yen ($1.81).

### McDonald’s Japan: Gracoro Burger

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltfc9fc2f783924fc0/698784995f570f2d25b15dac/gracoro-burger.jpg?branch=production&width=3840&quality=75&auto=webp)

McDonald's Japan


During select winters at certain locations, McDonald’s has been known to [roll out the McRib](http://www.usatoday.com/story/money/business/2014/10/17/mcrib-mcdonalds-promotions-fast-food-restaurants/17450297/) in America. [During some seasons in Japan](http://kotaku.com/5959406/at-mcdonalds-japan-these-special-burgers-sure-arecreamy), McDonald’s offers the Gracoro Burger — which has a breadcrumb-crusted patty made out of macaroni, shrimp and a creamy white sauce.

### Pizza Hut Korea: Star Edge Pizza

Real as it is terrifying, this [pizza](http://time.com/3512996/pizza-hut-korea-star-edge-pizza/) comes topped with surf and turf (shrimp, calamari, bacon, steak and sausage) and is surrounded by a crust packed with dessert creams (cranberry or cinnamon apple nut and cream cheese filling).

### Burger King Japan: Kuro Pearl Burger

![Kuro Burger](https://static.time.com/v3/assets/bltea6093859af6183b/blt66a252f6ea0d07d9/6986a2c53617601a1490dcb4/kuro-burger-king.jpg?branch=production&width=3840&quality=75&auto=webp)

Burger King Japan


Burger King went to the dark side. This curious [creation](http://www.grubstreet.com/2014/09/burger-king-japan-black-hamburger-kuro-diamond.html) comes with black cheese (dyed with bamboo charcoal) and a black bun. You’ll also find squid ink in the onion-garlic sauce.

### Pizza Hut Singapore: Double Decker Pizza

At first, a [double decker pizza](http://www.brandeating.com/2013/12/news-pizza-hut-singapore-new-double-decker-pizza.html) sounds like just the right amount of decadence, but after reading the ingredient list, you’ll realize no one needs a second layer of turkey and ham rolls topped with mango mayonnaise.

### Wendy’s Japan:Premium Lobster & Caviar Burger

![](https://static.time.com/v3/assets/bltea6093859af6183b/blte9446f4256369f78/69878498e20a873fa7a85ae9/lobster-surf-turf-wendys.jpg?branch=production&width=1440&quality=75&auto=webp)

Wendy's Japan

In [2012](http://newsfeed.time.com/2012/08/08/wendys-introduces-lobster-and-caviar-burgers/), Wendy’s premiered this luxe burger, which comes complete with lobster claw and a sprinkle of caviar.

### McDonald’s Switzerland: McGrillschnägg


Pig on pig: The Swiss “burger” consists of a curiously shaped pork sausage curled on a potato pancake patty and topped with bacon.

### KFC Korea: Zinger Double Down

> [](https://twitter.com/35DBack/status/559721292015091712)

Fried chicken are the new buns?

As a KFC Korea spokesperson told [_Bloomberg_](http://www.bloomberg.com/bw/articles/2014-10-24/kfc-offers-daring-sandwiches-in-korea), “The new Zinger Double Down King was created for consumers with a hearty appetite and a fondness for meat.” The promotional menu item, currently [available](http://www.kfckorea.com/menu/menu%5Fview.asp?seq=258) in Korea, includes a beef patty topped with bacon, barbecue and white pepper sauces that is sandwiched between two fried chicken fillets.


### KFC Philippines: Double Down Dog

> [](http://twitter.com/beerinator/status/559722050903105536)

In January 2015, customers [clamored](http://time.com/3682724/kfc-double-down-dog/) to get their hands on this special promotion, which is basically just a hot dog wrapped in a fried chicken bun.

### Wendy’s Japan: Foie Gras Burger

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt71cc82b2492c34d9/6987849ae53aba4f424d82fa/foie-gras-burger.jpg?branch=production&width=1200&quality=75&auto=webp)

Wendy's Japan

For just $16, customers could indulge in a square burger topped with goose liver and truffles. “We think the fast-food market here is ready for something different,” CEO Ernest Higa told [_Bloomberg_](http://www.bloomberg.com/news/articles/2011-12-28/wendy-s-adds-15-foie-gras-burgers-in-second-bet-on-japan-fast-food-market) in 2011.


### Dunkin’ Donuts China: Dried Pork and Seaweed Donut

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9f198b8b545fe67c/69878494524fc02c5adecff3/pork-seaweed-donut.jpg?branch=production&width=750&quality=75&auto=webp)

Dunkin' Donuts China

This delightful [creation](http://money.cnn.com/gallery/news/2014/08/21/crazy-fast-food/6.html) proves you don’t have to choose between sweet and savory.

### Burger King Japan: Pumpkin Bomb

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt89bb761fcf7bd605/6987849b3c16393cc14525d8/pumpkin-burger.jpg?branch=production&width=1440&quality=75&auto=webp)

Burger King Japan

America isn’t the only country that gets into seasonal [pumpkin spice blends](http://www.eater.com/2012/10/19/6532773/burger-king-japan-bombs-burgers-with-fried-pumpkin). The Pumpkin Bomb comes stuffed with bacon, a nut sauce and 10 slices of fried kabocha pumpkin.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3849171/mcdonalds-hamburglar-new/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3849171/mcdonalds-hamburglar-new/"},"headline":"The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy","datePublished":"2015-05-06T20:23:25.000Z","dateModified":"2026-08-04T07:43:35.264Z","description":"He will make you feel funny—one way or another","url":"https://time.com/3849171/mcdonalds-hamburglar-new/","keywords":["Newsfeed","Food & Drink","Mcdonald's","food and drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Esther Zuckerman","jobTitle":"Zuckerman is a contributor for TIME.","url":"https://time.com/author/esther-zuckerman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonald's Hamburglar","caption":"McDonald's Hamburglar","creditText":"McDonalds","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3849171/mcdonalds-hamburglar-new/","name":"The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Our food. Your questions. What are McDonald’s fries made of?","description":"Our food. Your questions. What are McDonald’s fries made of?","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/nGOOAY0j/poster.jpg?width=720","uploadDate":"2015-01-20T22:40:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/nGOOAY0j.m3u8","embedUrl":"https://time.com/3849171/mcdonalds-hamburglar-new/","duration":"PT5M5S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3849171/mcdonalds-hamburglar-new/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"피자헛 토핑킹 스타엣지 CF","description":"피자헛 토핑킹 스타엣지 CF","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/h6EcUuod/poster.jpg?width=720","uploadDate":"2014-10-16T14:11:08.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/h6EcUuod.m3u8","embedUrl":"https://time.com/3849171/mcdonalds-hamburglar-new/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3849171/mcdonalds-hamburglar-new/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}]
```

