--- title: McDonald's New Hamburglar description: He will make you feel funny—one way or another canonical: https://time.com/3849171/mcdonalds-hamburglar-new/ author: Esther Zuckerman article:opinion: false article:content_tier: free article:published_time: 2015-05-06T20:23:25.000Z article:modified_time: 2026-08-04T07:43:35.264Z og:title: The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy og:description: He will make you feel funny—one way or another og:url: https://time.com/3849171/mcdonalds-hamburglar-new/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1920 og:image:height: 1080 og:image:alt: McDonald's Hamburglar og:type: article twitter:card: summary_large_image twitter:title: The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy twitter:description: He will make you feel funny—one way or another twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ## Video: 피자헛 토핑킹 스타엣지 CF [Watch (HLS stream): 피자헛 토핑킹 스타엣지 CF](https://cdn.jwplayer.com/manifests/h6EcUuod.m3u8) (0:30)  _Published 2014-10-16. 피자헛 토핑킹 스타엣지 CF_ by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 6, 2015 8:23 PM UTC  McDonald's Hamburglar McDonald's Hamburglar McDonalds by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 6, 2015 8:23 PM UTC There’s a new Hamburglar in town and he’s either surprisingly attractive or totally unnerving depending on who you talk to. According to a spokesperson for McDonald’s, the Hamburglar’s return, tied to the Sirloin Third Pound Burger, comes after an extended hiatus. He was “last seen on national television in 2002.” But you may not initially recognize him—and it’s not because his disguise has gotten any better. The revitalized Hamburglar has a human form, a thin layer of scruff and some sleek duds. He also has a family, a fact McDonald’s has already teased. > [](https://twitter.com/McDonalds/status/596015391429627905) McDonald’s’ Vice President of U.S. Marketing Joel Yashinsky [said in a statement to Mashable](http://mashable.com/2015/05/06/mcdonalds-hamburglar/) that this Hamburglar has “had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.” To some that look is: “DILF.” > [](https://twitter.com/anniecolbert/status/596020914245996545) > [](https://twitter.com/goayango/status/596027496501411841) > [](https://twitter.com/brbn%5Fgirl/status/596027952288104448) > [](https://twitter.com/jamieclarebell/status/596027207794851840) To others that look is “creepy.” > [](https://twitter.com/jedipadmaster/status/596027220021358593) > [](https://twitter.com/dyrbert/status/596028723268161537) > [](https://twitter.com/EmlynDThomas/status/596027867231846400) To others it’s simply ripe for various jokes, some hipster-related. > [](https://twitter.com/GMPaiella/status/596026111823327232) > [](https://twitter.com/desusnice/status/596020771543060480) > [](https://twitter.com/newtonstern/status/596027496333647873) ### Pizza Hut Hong Kong: Flying Fish Roe Salmon Cream Cheese Pizza If you’re a crust person, get ready for an [unexpected surprise](http://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/). One bite of this pizza’s edge will unleash an oozing cream cheese and fish egg combination in your mouth. The pie itself is topped with scallops, crayfish, clams and shrimp. You know, just your usual pizza toppings. ### Burger King Japan: Windows 7 Whopper  Burger King Japan For the launch of Windows 7 in 2009, Burger King [offered](http://www.engadget.com/2009/10/22/burger-king-selling-a-windows-7-whopper-in-japan/) a Whopper with 7 patties, which is just too many. ### Pizza Hut Middle East: Crown Crust Pizza For some inexplicable reason, Pizza Hut Middle East stuffed mini cheeseburgers and chicken tenders into the crust of its [Crown Crust pizza](http://www.eater.com/2012/4/23/6593355/pizza-hut-middle-east-adds-mini-cheeseburgers-chicken-nuggets-to). ### Pizza Hut Australia: Hot Dog Stuffed Crust Pizza Burgers aren’t the only sandwiches to get stuffed into a pizza crust. Pizza Hut Australia’s hot dog stuffed crust is exactly what it sounds like and comes with free mustard and ketchup drizzle. ### Japan: Kit-Kat Sandwich  First Kitchen Many people love Kit-Kats, but the candy bar looks [slightly unappealing](http://time.com/3753904/kit-kat-sandwich-japan/) when garnished with whipped cream and orange peel between two slices of white bread. Japanese fast food chain First Kitchen offers the strange creation for a mere 220 yen ($1.81). ### McDonald’s Japan: Gracoro Burger  McDonald's Japan During select winters at certain locations, McDonald’s has been known to [roll out the McRib](http://www.usatoday.com/story/money/business/2014/10/17/mcrib-mcdonalds-promotions-fast-food-restaurants/17450297/) in America. [During some seasons in Japan](http://kotaku.com/5959406/at-mcdonalds-japan-these-special-burgers-sure-arecreamy), McDonald’s offers the Gracoro Burger — which has a breadcrumb-crusted patty made out of macaroni, shrimp and a creamy white sauce. ### Pizza Hut Korea: Star Edge Pizza Real as it is terrifying, this [pizza](http://time.com/3512996/pizza-hut-korea-star-edge-pizza/) comes topped with surf and turf (shrimp, calamari, bacon, steak and sausage) and is surrounded by a crust packed with dessert creams (cranberry or cinnamon apple nut and cream cheese filling). ### Burger King Japan: Kuro Pearl Burger  Burger King Japan Burger King went to the dark side. This curious [creation](http://www.grubstreet.com/2014/09/burger-king-japan-black-hamburger-kuro-diamond.html) comes with black cheese (dyed with bamboo charcoal) and a black bun. You’ll also find squid ink in the onion-garlic sauce. ### Pizza Hut Singapore: Double Decker Pizza At first, a [double decker pizza](http://www.brandeating.com/2013/12/news-pizza-hut-singapore-new-double-decker-pizza.html) sounds like just the right amount of decadence, but after reading the ingredient list, you’ll realize no one needs a second layer of turkey and ham rolls topped with mango mayonnaise. ### Wendy’s Japan:Premium Lobster & Caviar Burger  Wendy's Japan In [2012](http://newsfeed.time.com/2012/08/08/wendys-introduces-lobster-and-caviar-burgers/), Wendy’s premiered this luxe burger, which comes complete with lobster claw and a sprinkle of caviar. ### McDonald’s Switzerland: McGrillschnägg Pig on pig: The Swiss “burger” consists of a curiously shaped pork sausage curled on a potato pancake patty and topped with bacon. ### KFC Korea: Zinger Double Down > [](https://twitter.com/35DBack/status/559721292015091712) Fried chicken are the new buns? As a KFC Korea spokesperson told [_Bloomberg_](http://www.bloomberg.com/bw/articles/2014-10-24/kfc-offers-daring-sandwiches-in-korea), “The new Zinger Double Down King was created for consumers with a hearty appetite and a fondness for meat.” The promotional menu item, currently [available](http://www.kfckorea.com/menu/menu%5Fview.asp?seq=258) in Korea, includes a beef patty topped with bacon, barbecue and white pepper sauces that is sandwiched between two fried chicken fillets. ### KFC Philippines: Double Down Dog > [](http://twitter.com/beerinator/status/559722050903105536) In January 2015, customers [clamored](http://time.com/3682724/kfc-double-down-dog/) to get their hands on this special promotion, which is basically just a hot dog wrapped in a fried chicken bun. ### Wendy’s Japan: Foie Gras Burger  Wendy's Japan For just $16, customers could indulge in a square burger topped with goose liver and truffles. “We think the fast-food market here is ready for something different,” CEO Ernest Higa told [_Bloomberg_](http://www.bloomberg.com/news/articles/2011-12-28/wendy-s-adds-15-foie-gras-burgers-in-second-bet-on-japan-fast-food-market) in 2011. ### Dunkin’ Donuts China: Dried Pork and Seaweed Donut  Dunkin' Donuts China This delightful [creation](http://money.cnn.com/gallery/news/2014/08/21/crazy-fast-food/6.html) proves you don’t have to choose between sweet and savory. ### Burger King Japan: Pumpkin Bomb  Burger King Japan America isn’t the only country that gets into seasonal [pumpkin spice blends](http://www.eater.com/2012/10/19/6532773/burger-king-japan-bombs-burgers-with-fried-pumpkin). The Pumpkin Bomb comes stuffed with bacon, a nut sauce and 10 slices of fried kabocha pumpkin. ## Transcript [ MUSIC ] [ FOREIGN ] Pizza Hut. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3849171/mcdonalds-hamburglar-new/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3849171/mcdonalds-hamburglar-new/"},"headline":"The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy","datePublished":"2015-05-06T20:23:25.000Z","dateModified":"2026-08-04T07:43:35.264Z","description":"He will make you feel funny—one way or another","url":"https://time.com/3849171/mcdonalds-hamburglar-new/","keywords":["Newsfeed","Food & Drink","Mcdonald's","food and drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Esther Zuckerman","jobTitle":"Zuckerman is a contributor for TIME.","url":"https://time.com/author/esther-zuckerman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e68141df3c5bd37/6987eeac0b72e3fbd66e1eb9/mcdonalds-hamburglar-close-up-shot-two.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonald's Hamburglar","caption":"McDonald's Hamburglar","creditText":"McDonalds","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3849171/mcdonalds-hamburglar-new/","name":"The Internet Can't Decide if the New McDonald's Hamburglar Is Hot or Creepy"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Our food. 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