TIME Food & Drink

Pizza Hut Now Sells a Pie with Crust That Oozes Fish Eggs and Cream Cheese in Hong Kong

Pizza Hut/YouTube

Warning: Taking a bite may result in a roe explosion

Pizza Hut has created a terrifying pizza. Again.

Behold the Fish Roe Salmon Cream Cheese Pizza, topped with scallops, crayfish, shrimp, and clams. The Hong Kong exclusive might be the only pie in which taking a bite might cause fish eggs to ooze from the crust. The commercial below sells the risk of getting covered in roe as a cute perk:

Global Pizza Huts don’t view stuffed, overflowing crusts as a bad thing. In 2012, Pizza Hut Malaysia promoted its Super Pan Pizza by implying that eating a pizza with a squirting crust that oozes cheese and “tangy sauces” with each bite was so seductive, that it would get your boyfriend to propose to you:

Between the fish eggs, New Zealand’s cheese and Marmite stuffed pizza, and the Middle East’s mini hamburger patty stuffed crust, what will Pizza Hut develop next?

(h/t: Consumerist)

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