--- title: Pizza Hut's Fish Egg Cream Cheese Pizza description: Pizza Hut in Hong Kong now sells a pie with crust that oozes fish eggs and cream cheese. canonical: https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-04-03T19:13:45.000Z article:modified_time: 2026-04-13T07:08:29.124Z og:title: Pizza Hut's new pie comes with a crust that oozes fish eggs og:description: Only available in Hong Kong og:url: https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta307f340dbbb2cd2/698688d1e53aba1e2e4d1d5e/screen-shot-2014-04-03-at-2-56-36-pm.png?branch=production&width=583&quality=75&auto=webp&crop=16:9 og:image:width: 583 og:image:height: 328 og:image:alt: Pizza Hut fish egg crust og:type: article twitter:card: summary_large_image twitter:title: Pizza Hut's new pie comes with a crust that oozes fish eggs twitter:description: Only available in Hong Kong twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta307f340dbbb2cd2/698688d1e53aba1e2e4d1d5e/screen-shot-2014-04-03-at-2-56-36-pm.png?branch=production&width=583&quality=75&auto=webp&crop=16:9 ---  # Pizza Hut Now Sells a Pie with Crust That Oozes Fish Eggs and Cream Cheese in Hong Kong > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b9e1cb32-ca05-4426-a3ee-a6a586a99b52&cr=time-nl-brief-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 3, 2014 7:13 PM UTC  Pizza Hut/YouTube by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 3, 2014 7:13 PM UTC Pizza Hut has created a terrifying [pizza](http://www.pizzahut.com.hk/tc/restaurant/special.html). [Again](http://www.businessinsider.com/pizza-huts-stuffed-crust-pizza-in-the-middle-east-2012-4). Behold the Fish Roe Salmon Cream Cheese Pizza, topped with scallops, crayfish, shrimp, and clams. The Hong Kong exclusive might be the only pie in which taking a bite might cause fish eggs to ooze from the crust. The commercial below sells the risk of getting covered in roe as a cute perk: Global Pizza Huts don’t view stuffed, overflowing crusts as a bad thing. In 2012, Pizza Hut Malaysia promoted its Super Pan Pizza by implying that eating a pizza with a squirting crust that oozes [cheese and “tangy sauces”](http://www.businessinsider.com/this-gross-pizza-hut-malaysia-ad-vows-eating-squirting-crusts-leads-to-marriage-proposalsheres-todays-ad-brief-2012-8) with each bite was so seductive, that it would get your boyfriend to propose to you: Between the fish eggs, [New Zealand’s cheese and Marmite stuffed pizza](http://consumerist.com/2014/03/10/pizza-hut-new-zealand-introduces-marmite-stuffed-crust-pizza/), and the Middle East’s [mini hamburger patty stuffed crust,](http://www.businessinsider.com/pizza-huts-stuffed-crust-pizza-in-the-middle-east-2012-4) what will Pizza Hut develop next? ([h/t: _Consumerist_)](http://consumerist.com/2014/04/03/pizza-hut-stuffs-crusts-with-fish-eggs/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/"},"headline":"Pizza Hut Now Sells a Pie with Crust That Oozes Fish Eggs and Cream Cheese in Hong Kong","datePublished":"2014-04-03T19:13:45.000Z","dateModified":"2026-04-13T07:08:29.124Z","description":"Warning: Taking a bite may result in a roe explosion","url":"https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/","keywords":["Newsfeed","Food & Drink","Pizza","Pizza Hut"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta307f340dbbb2cd2/698688d1e53aba1e2e4d1d5e/screen-shot-2014-04-03-at-2-56-36-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta307f340dbbb2cd2/698688d1e53aba1e2e4d1d5e/screen-shot-2014-04-03-at-2-56-36-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Pizza Hut fish egg crust","caption":"","creditText":"Pizza Hut/YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/48755/pizza-hut-flying-fish-roe-cream-cheese-pizza/","name":"Pizza Hut Now Sells a Pie with Crust That Oozes Fish Eggs and Cream Cheese in Hong Kong"}}]}] ```