TIME viral

You’ll Actually Want to Watch Geico’s New Ad All the Way to the End

It's pretty much unskippable

When it comes to online advertising, it’s hard to get an audience to stick around to see what product is being advertised. That’s particularly true for those ads that force you to watch for five seconds, before letting you skip and get on with watching your skateboarding cat video. Geico has come up with an ingenious solution to that problem: make an ad that you won’t want to skip.

The company’s latest campaign features a series of ads that run for less than five seconds and puts the product right up front, meaning you can’t skip it. But Geico takes it a step further and actually rewards viewers with an ad that is simple, funny, and watchable and thus, really effective.

While the solution seems obvious, it’s hard to engage today’s jaded consumers and Geico has managed it.

 

TIME Television

Watch the Strange Fifty Shades Sketch That Didn’t Made it to SNL

Contractors fix up Christian Grey's infamous "playroom"

The latest episode of Saturday Night Live, hosted by Fifty Shades of Grey star Dakota Johnson, included a sketch related to Fifty Shades, but did not feature an actual parody of the movie.

We now know, however, that a parody does exist and was simply cut for time. Johnson plays Anastasia Steele, just like she does in the film, and is joined by Kyle Mooney as billionaire Christian Grey. He shows her around his infamous playroom which is currently undergoing renovations at the hands of some hilariously chipper contractors.

“We’re putting together a real nice sex room for you, miss,” they assure her. “Real nice.”

The sketch is bizarre but quite entertaining thanks to the contractors, played by Bobby Moynihan and Taran Killam, who remain very professional when discussing measurements for things like “weiner holes.”

Read next: Fifty Shades Is on Track to Earn $500 Million

TIME Television

Watch Jimmy Kimmel Read Mean Tweets About Himself and His Pro-Vaccination Message

"People are taking a reasonable approach to this stuff"

Last week, Jimmy Kimmel weighed in on the ongoing debate about whether or not people should vaccinate their children. (Spoiler alert: he’s very pro-vaccination.) He knew anti-vaxxers “probably aren’t going to take medical advice from a talk show host” so he invited several doctors onto the show to emphasis his point.

On Monday’s night’s episode of Jimmy Kimmel Live!, he revealed that his segment upset some people, many of whom were angry he did not present both sides of the issue. He said he won’t do that, “for the same reason I wouldn’t present both sides if a group of people decided that pancakes make you gay. They don’t. And there’s no point in discussing it.”

So, with a nod to his popular “Celebrities Read Mean Tweets” segment, Kimmel read some angry tweets about himself. Then, Kimmel sent his “community activists” onto the streets to spread the message that the whole debate should come down to “a child’s right to choose.”

Read next: Watch Chris Pratt, Lena Dunham and Other Celebrities Read Mean Tweets About Themselves

TIME Television

Watch Kelly Clarkson and Jimmy Fallon Sing the History of Duets

From Jimmy to Kelly

Kelly Clarkson was recently bemoaning the fact that she couldn’t find artists to collaborate with her during an interview with BBC Radio 1, but she has finally found the perfect duet partner in Jimmy Fallon.

On The Tonight Show, Fallon mentioned hearing the interview and the second he told the audience he didn’t understand it, Clarkson appeared onstage. The duo then cut loose with another installment of Fallon’s “History of…” musical project that has seen the host rap with Justin Timberlake and mom dance with Michelle Obama.

For the “History of Duets,” Fallon and Clarkson covered everything from Sonny & Cher’s “I Got You Babe” to Diana Ross and Lionel Richie’s “Endless Love,” Human League’s “Don’t You Want Me” to Elton John’s “Don’t Go Breaking My Heart,” topped off with Paula Abdul’s “Opposite Attract.”

Read next: Kelly Clarkson: I Will Never Tell My Daughter About From Justin to Kelly

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TIME cities

These Are the World’s Most Expensive Cities

Seoul is on par with Hong Kong in terms of cost-of-living

The Economist Group’s biannual list of the world’s most expensive cities found little change to the top five, with Singapore retaining the top spot once again.

But among the top ten there was a bit of a shift. Ten years ago, Seoul was barely rounding out the top 50; now, the city is ranked alongside Hong Kong, which was once the third most expensive city. Though the majority of cities at the higher end of the study are in Asia, Western Europe and Australia, New York City rose from 26th to 22nd.

In Singapore, the study found, a loaf of bread, a bottle of wine, and a pack of cigarettes will together cost the equivalent of $39.11.

The Economist Intelligence Unit surveys the cost of living across the world every two years, comparing prices across about 160 product and service categories including food, rent, and recreational costs. About 50,000 prices were surveyed in 2014.

[Economist]

TIME viral

Homeless Man’s Good Deed Lands Him Cash, Job Offers

Shelby Hudgens doesn’t have a whole lot, but that hasn’t stopped him from helping out where he can.

On Feb. 21, Hudgens – who was left homeless after a fire destroyed his home in November – spent three hours helping push cars up a hill that were stuck in the snow after a winter storm. KOAA caught the act of kindness on camera, which got viewers interested in finding a way to help.

One viewer, Sarah Webster, created a GoFundMe page to raise money for Hudgens, who is currently living out of his car. It has already raised nearly $20,000, which is more than double its original goal of $7,500.

“Hopefully I’ll be able to get a job just as quickly and everything will just keep snowballing and getting better,” he told KOAA after finding out about the fundraising page.

Since the video came out, another stranger has offered to put him up in a hotel for a few nights, and others have offered him jobs.

Hudgens told Webster that he’s going to use the money to get a local ID so that he can get a new Social Security card and birth certificate, which were both lost in the fire that took his home. He also hopes to get an apartment and take a class to become a certified medical assistant.

“His needs are basic and his goals logical and attainable,” Webster wrote on her GoFundMe page. “He has a good head on his shoulders and a vision of where he’s going and what needs to happen to get there.”

Webster also uploaded a video interview with Hudgens to thank everyone for their kindness, and he said that he plans on taking people up on those job offers.

“It’s amazing,” Hudgens says in the video. “There are no words that can express the gratitude that I have for all of this.”

This article originally appeared on PEOPLE.com

TIME animals

So This Baby Weasel Decided to Hitch a Ride on a Flying Woodpecker’s Back

The battle for survival just got airborne

An amateur photographer in the U.K. captured the snap of his lifetime on Monday when he witnessed a weasel clinging onto a woodpecker’s back mid-flight.

Martin Le-May from Essex near London said he was first alerted to the bird’s “distressed squawking” at Hornchurch Country Park after the tiny carnivore apparently pounced on it in search of a meal.

“The bird flew across us and slightly in our direction,” he told ITV News. “Suddenly it was obvious it had a small mammal on its back and this was a struggle for life.”

The woodpecker landed in front of Le-May and his wife, at which point the weasel seemed to get distracted and momentarily let go of its quarry.

“Quickly the bird gathered its self respect and flew up into the trees and away from our sight,” adds Le-May. “The woodpecker left with its life, the weasel just disappeared into the long grass, hungry.”

TIME animals

Watch This Skateboarding Cat Pull Off Some Sweet New Moves

Seriously though, this is very impressive

Back in January, we met Didga, the Internet’s crazy-talented skateboarding cat who lives in Australia. Now, this skilled feline is back — and this time, she’s got a GoPro camera to capture her new tricks. Really, she’s quite impressive. She’s only a cat, but she’s so much better at skateboarding than most humans, including Justin Bieber.

If the video inspires you to get your own pet to perform cool tricks, the YouTube channel that originally introduced us to Didga also offers training tutorials. You can learn how to train your cat to shake paws, use a toilet and more.

TIME Sports

Watch an Epic Dunk Bring Down the Entire Hoop at a College Basketball Game

No one was injured

At a recent basketball game between Northern Illinois and Central Michigan, spectators saw something pretty rare: the entire hoop and the supporting structure came tumbling down.

Northern Illinois’s Pete Rakocevic was barreling toward the hoop and sunk a two-handed dunk. The crowd cheered, but then the backboard began to fall just moments later. It nearly collapsed onto a Central Michigan player, who managed to move out of the way with just a second to spare.

As CBS Sports points out, this could have caused some serious injuries. Luckily, everyone was okay.

Read next: This Is the Most Insane Basketball Shot You’ll See All Season

TIME society

This Instagram Feed of Hot Men Drinking Coffee Is Your New Morning Pick-Me-Up

The account @menandcoffee is exactly what it sounds like

Recently, NewsFeed told you about the “Hot Dudes Reading” Instagram feed, which is exactly what it sounds like — photos of attractive men reading books on the New York City subway. Now, “Men and Coffee” (@menandcoffee), an account with a similar mission, has been picking up steam since it launched a few months ago.

Started by Alex Tooby, a social media strategist from Vancouver, British Columbia, the feed aggregates photos of men either drinking or holding cups of coffee that have been plucked from the Internet or submitted by users via the hashtag #menandcoffee. Last month, Tooby started @womenandcoffee, too.

Examples from @menandcoffee:

Men, coffee, and puppies.. Happy Sunday! #menandcoffee

A photo posted by M E N & C O F F E E (@menandcoffee) on

#menandcoffee photo by @ablebrewing!

A photo posted by M E N & C O F F E E (@menandcoffee) on

Men, coffee, and beards? #menandcoffee

A photo posted by M E N & C O F F E E (@menandcoffee) on

Deep in thought #menandcoffee

A photo posted by M E N & C O F F E E (@menandcoffee) on

This has to be one of our favorite #menandcoffee pics to date! Thanks to @nma.g for the amazing photo!

A photo posted by M E N & C O F F E E (@menandcoffee) on

Happy Friday!! 👏 thanks for another great week. 💕

A photo posted by M E N & C O F F E E (@menandcoffee) on

And from @womenandcoffee:

Lovely shot by @jjroyalsupremecoffee #womenandcoffee

A photo posted by W O M E N & C O F F E E (@womenandcoffee) on

Photo by @thehalffullmug #womenandcoffee

A photo posted by W O M E N & C O F F E E (@womenandcoffee) on

This photo reminds me of summer.. By @flowergirl_syd! #womenandcoffee

A photo posted by W O M E N & C O F F E E (@womenandcoffee) on

Coffee is liquid happiness. Photo by @vervecoffee #womenandcoffee

A photo posted by W O M E N & C O F F E E (@womenandcoffee) on

Everything about this photo is perfect! By @alfredcoffee #womenandcoffee

A photo posted by W O M E N & C O F F E E (@womenandcoffee) on

Read next: Why You Should Order a Latte Instead of Coffee

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