TIME viral

The ‘Ship Your Enemies Glitter’ Website Was Just a Big Marketing Stunt

Everything is a lie

A too-good-to-be-true prank website was actually, well, too good to be true.

The creator of Ship Your Enemies Glitter—a strange startup claiming to to do just that—told BetaBeat that the viral startup was actually just a marketing stunt. “My New Year’s resolution was to work on more side projects to keep me occupied whilst improving my marketing & development skills,” Matthew Carpenter, who created the site, wrote in an email. “I knew that if the story blew up on websites such as Reddit & Product Hunt that it would be a success.”

Carpenter played the Internet-friendly small business story to perfection, from feigning shock that his concept was a success (he begged consumers to stop buying glitter since he could keep up) to selling it last week for $85,000.

Although given the allegedly glittery condition of Carpenter’s living room, it appears as if he was trying to give his customers what they wanted. “The great thing about this project, no matter how messy my place has gotten from the glitter is that I’ve met a lot of really smart & creative people from it so hopefully I get to work with them on something cool moving forward,” he said.

[BetaBeat]

TIME Comedy

Watch Louis C.K. Take On Babies and Gay Marriage in His New Stand-Up Special

The comedian has a few thoughts about babies.

Louis C.K.’s new stand-up special isn’t available yet, but you can watch the first four minutes of “Live at the Comedy Store” now.

The four-minute clip revolves around everyone’s favorite airplane companions: babies. After a recent travel experience, C.K. finally figured out why so many babies spend their time on airplanes crying. The cause? According to C.K., “they are upset because gay people are getting married.”

To be clear, C.K. doesn’t agree with their temper tantrums, because love is love and babies are selfish. “I think if people are in love, they should get married,” he clarified. “But they can’t accept that. They’re just being babies.”

As he has done for the past few years, the comedian is making his latest comedy hour available to stream and/or download on his website for just $5.

[Via Uproxx]

TIME viral

Watch This Incredible Archer Split an Arrow Fired Right at Him

Just like Kevin Costner in Robin Hood. Only for real

When Kevin Costner split an arrow in Robin Hood: Prince of Thieves, cynics everywhere rolled their eyes. But now a Danish archer has matched that feat and much more besides — even splitting an arrow fired directly at him at high velocity.

Lars Andersen has spent a decade honing his archery skills to levels seen only on medieval battlefields, using ancient texts and tapestries for guidance. This video shows the 50-year-old firing at moving targets, from moving targets, using his feet, spearing soft-drink cans, hitting the ring-pulls from soft-drink cans, and much more besides. He can even catch an arrow fired at him and shoot it back in one swift movement.

To capture his grand finale — splitting a moving arrow — took years of preparation and 14 takes. The trick, he says, is to hit the target arrow just behind the head so that the shafts fluctuate against each other, splitting the bamboo (while not flinching at the thought of impending death, of course).

“The arrow fired at me was not fired with a very powerful bow, though it was definitely dangerous enough,” says Lars in a statement. “I hope to try it again using a proper high-speed camera.”

Give it your best shot, Lars!

TIME viral

Watch Two Guys Appear to Get Tricked Into Catcalling Their Own Moms

Now, that is an awkward dinner conversation

A filmmaker in Peru seems to have come up with an ingenious solution to men sexually harassing women in the street — trick serial offenders into catcalling their own mothers.

Two moms are shown agreeing to be secretly filmed as they donned flattering disguises and strolled past their unwitting sons. After the men shout out sleazy comments, the women pull off their wigs and confront their red-faced boys with a very loud and very public rebuke.

One enraged mother is seen hitting her son over the head with her handbag.

The clip, created by American clothing brand Everlast, was filmed in Peru’s national capital Lima, where the company says 7 out of 10 women report being harassed in the street.

TIME viral

Watch a Principal Announce a Snow Day With a ‘Let It Go’ Parody

Watch out, Idina Menzel

Schoolteachers must be sick of hearing “Let It Go” from Frozen by now, but there’s probably no better way to get kids’ attention than with the Disney tune. Just ask Matt Glendinning, the head of school at Moses Brown School in Providence, R.I., who announced his school’s snow day with his own “Let It Go” parody, “School Is Closed.”

Don’t be surprised if Glendinning has been waiting to break this out for some time — the production value here is suspiciously high for a blizzard that only just took the East Coast by storm. That, or Glendinning should become the faculty sponsor for the film club ASAP.

Read next: Blizzard Gives New York City a Miss, Hits New England

Listen to the most important stories of the day.

TIME viral

This High School’s Choreographed Dance to ‘Uptown Funk’ Is Basically Glee in Real Life

We assume the students only agreed to do this so the teacher who initiated it would write them good college recommendation letters

Well, you at least have to admire how elaborate this is.

A high school teacher at A. Maceo Smith New Tech High School in Dallas, Texas, recruited a bunch of students to be his backup dancers in a choreographed dance to Mark Ronson catchy hit song, “Uptown Funk.” He basically goes on a madcap romp through the school’s hallways, busting out his best moves and gyrating his hips with abandon.

According to the YouTube description, “This is a great example of how a bunch of technology students let go of their fears, trusted their teacher and got down to Uptown Funk!!!”

Or, it’s a great example of how a teacher desperately wanted a thing to go viral and students agreed to do it because they needed him to write them good letters of recommendation for their college applications. Either way.

TIME Videos

Watch Rowlf Sing Biz Markie’s ‘Just A Friend’ to Miss Piggy

Even Muppet dogs get put in the friend zone.

Have you ever met a girl that you tried to date, but she was smitten with your little green friend Kermit? Welcome to the friend zone, Rowlf.

Biz Markie’s 1989 riotous rap classic “Just A Friend” gets a Muppet-themed remix video by Mylo the Cat and it’s the perfect thing to watch on a Monday afternoon (or if you’re snowed in thanks to winter storm Juno).

In the video, Rowlf, the piano-playing Muppet dog, sings about his love for a certain blonde pig, who has a thing for a frog, but swears he’s just a friend.

By the end of the song, though, it’s clear that Rowlf tragically learned his lesson to never talk to a pig who says she just has “a friend.”

[via Laughing Squid]

TIME viral

Watch John Oliver Audition for 50 Shades of Grey

"It hurts not to have even been asked," Oliver says

Before Last Week Tonight ends it hiatus next month, John Oliver took to YouTube on Sunday night to half-heartedly apologize to 50 Shades of Grey star Jamie Dornan for perpetuating the #NotMyChristian hashtag.

“Now look, I’m sorry if anyone was offended by my incredibly accurate evaluation of a casting choice for a movie whose target audience, going by the trailer, seems to be suburban mothers of three who have somehow never had sex before,” Oliver began, bemoaning Hollywood’s safe choice of casting an actor “who specifies in handsome” rather than make a more daring choice.

MORE: How the John Oliver Effect Is Having a Real-Life Impact

Namely, a spectacled British comedian.

“It hurts not to have even been asked,” Oliver said, before launching into a passionate audition “for a movie that has already been made from a book I’ve never read.”

Luckily for Oliver, Fifty Shades is a trilogy.

See the full clip below.

TIME Food & Drink

Yelp Has Spoken: These Are the 100 Best-Reviewed Places to Eat in America

Yelp IPO Puts Consumer-Review Site up for Review
The Yelp Inc. logo is displayed in the window of a restaurant in New York, U.S. Bloomberg—Bloomberg via Getty Images

Yelp's list of top-rated spots across the U.S. might surprise you

Yelp released its 2015 edition of the top 100 places to eat in the United States Thursday — and the list may surprise you.

Rather than displaying an array of Michelin-starred establishments, the list is made up of food carts, delis and feel good BBQ spots that rarely exceed the “$$” price range. This could be because rankings were determined based on consumer reviews. (And who doesn’t like getting more bang for your buck?)

Here’s a sampling of the top 10:

1. Copper Top BBQ – Big Pine, CA
2. Art of Flavors – Las Vegas, NV
3. Soho Japanese Restaurant – Las Vegas, NV
4. TKB Bakery and Deli – Indio, CA
5. Ono Seafood – Honolulu, HI
6. Shark Pit Maui – Lahaina, HI
7. Gaucho Parilla Argentina – Pittsburgh, PA
8. Bobboi Natural Gelato – La Jolla, CA
9. Golden Bear Trading Company – San Francisco, CA
10. Little Miss BBQ – Phoenix, AZ

Check out the rest of the list at Yelp.

TIME viral

Watch a Little Boy Totally Freak Out Over His First Kiss

Just a reminder that love is real

In a YouTube video uploaded by America’s Funniest Home Videos, a boy named Griffin is sitting in the backseat of a car, describing the “mind-blowing” and “amazing” first kiss he just received: “It just goes to my brain so much it just goes KABLOOEY!” The child is almost at a loss for words, which is probably why he barely has 40 seconds worth of things to say. You’ll get a good laugh when he describes how she “kicks” him instead of kisses him.

WATCH: “First Kiss” Director’s Latest Video Shows “Strangers” Undressing in Front of Each Other

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