Beyoncé is pretty great at inspiring people to start hashtags —just think #serfbort and #iwokeuplikethis — but with the announcement today of her inclusion in this year’s TIME 100 and the exclusive premiere of the official video for “Pretty Hurts” on TIME.com, she’s decided to mint her very own. The superstar is asking fans to define the word pretty by posting photos that represent what the word means to them using the hashtag #WhatIsPretty.
Check out a few choice submissions below (if you like selfies and Beyoncé photos, you’re in luck).
Beyonce asked us #WHATISPRETTY? And I think 'pretty' is in everything. Like they say "beauty is in the eye of the beholder". So I think "pretty" is life with no technological or societal interference. It is a picture with no filter, a forest with no buildings towering over it. Social perception of "pretty" has given everyone the idea that beauty is only present when a certain criteria is met. I think otherwise, beauty is nature in it's most unadulterated form.