--- description: See Beyoncé take on the concept of "pretty" and the way women are judged in her new video. title: Beyoncé Exclusive: Watch the Official Video for "Pretty Hurts" image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb3aff444004ac449/69868c3fd0b6f27939303f53/beyonce-pretty-hurts.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [TIME 100](/tag/time-100/) ## TIME 100 Update your preferences in [Account Settings](/account/preferences/) Close # Beyoncé Exclusive: Watch the Official Video for "Pretty Hurts" by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Apr 24, 2014 11:00 AM CUT  by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Apr 24, 2014 11:00 AM CUT Beyoncé graces the cover of this year’s TIME 100 issue and she’s made TIME.com the first official outlet to show her “Pretty Hurts” video. The latest clip from her fifth, self-titled studio album strives to explore the definition of pretty. Starting today, Beyoncé asks you to join the conversation. How do you define pretty? Upload a photo or video to Instagram tagged #WhatIsPretty that captures what the word means to you. Visit [WhatIsPretty.com](http://whatispretty.com "undefined") for additional details. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/74436/beyonce-pretty-hurts-music-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/74436/beyonce-pretty-hurts-music-video/"},"headline":"Beyoncé Exclusive: Watch the Official Video for \"Pretty Hurts\"","datePublished":"2014-04-24T11:00:40.000Z","dateModified":"2026-07-21T07:15:20.199Z","description":"The TIME 100 cover subject makes an epic statement on the nature of beauty","url":"https://time.com/74436/beyonce-pretty-hurts-music-video/","keywords":["TIME 100","beauty","Beyonce","Beyonce Knowles","Music Video","TIME 100","pop music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb3aff444004ac449/69868c3fd0b6f27939303f53/beyonce-pretty-hurts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Video","jobTitle":null,"url":"https://time.com/author/time-video/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb3aff444004ac449/69868c3fd0b6f27939303f53/beyonce-pretty-hurts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Beyonce pretty hurts","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-100/","name":"TIME 100"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/74436/beyonce-pretty-hurts-music-video/","name":"Beyoncé Exclusive: Watch the Official Video for \"Pretty Hurts\""}}]}] ```