--- title: Wendys, Denny's Beef With Ihop or Ihob Over Burger News description: Things got spicy on Twitter when Wendy's and Denny's started beefing with IHOP after the chain announced they would be selling burgers. canonical: https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-06-11T18:06:36.000Z article:modified_time: 2026-04-13T07:53:21.314Z og:title: Wendy's, Denny's Beef With IHOP a.k.a. IHOb Over Burger News og:description: What a time to be alive og:url: https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6a040d856291e4d7/698932c88fd2ee36da35bde1/ihop-twitter-beef-burgers-wendys-dennys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Restaurant Chains Applebee's And IHOP To Close Over 100 Stores og:type: article twitter:card: summary_large_image twitter:title: Wendy's, Denny's Beef With IHOP a.k.a. IHOb Over Burger News twitter:description: What a time to be alive twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6a040d856291e4d7/698932c88fd2ee36da35bde1/ihop-twitter-beef-burgers-wendys-dennys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Of Course Wendy's and Denny's Started a Beef With IHOP After Their Big Burger Announcement > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 11, 2018 6:06 PM UTC  CHICAGO, IL - AUGUST 10: An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois. DineEquity, the parent company of Applebee's and IHOP, plans to close up to 160 restaurants in the first quarter of 2018\. The announcement helped the stock climb more than 4 percent today. (Photo by Scott Olson/Getty Images) CHICAGO, IL - AUGUST 10: An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois. DineEquity, the parent company of Applebee's and IHOP, plans to close up to 160 restaurants in the first quarter of 2018\. The announcement helped the stock climb more than 4 percent today. (Photo by Scott Olson/Getty Images) Scott Olson—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 11, 2018 6:06 PM UTC After [IHOP](http://time.com/money/5307233/ihop-name-change-ihob-burgers/) revealed on Monday morning that their [much-talked-about name change to “IHOb”](http://time.com/5308035/ihop-to-ihop/) was because they will now be selling burgers, things got spicy on Twitter with some fellow food chains. Both Wendy’s and Denny’s took to their social media accounts soon following to share their strong feelings about the matter — effectively starting a Twitter beef in the process. Shots were first fired by Denny’s, whose Twitter account ([long noted for its sass on the Internet](https://www.forbes.com/sites/katherinegustafson/2016/09/14/replace-the-headphone-jack-with-a-flapjack-why-dennys-diner-is-the-king-of-twitter/#24efc38c40b5)) shaded IHOP by insinuating that the pancake and breakfast chain’s big marketing ploy for its burger launch wouldn’t be memorable in the long run. > [](https://twitter.com/DennysDiner/status/1006180048993505280) Wendy’s soon followed suit with a shady tweet reply of their own. > [](https://twitter.com/Wendys/status/1006198612349673473) Your move, IHOP (or rather, IHOB.) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/"},"headline":"Of Course Wendy's and Denny's Started a Beef With IHOP After Their Big Burger Announcement","datePublished":"2018-06-11T18:06:36.000Z","dateModified":"2026-04-13T07:53:21.314Z","description":"What a time to be alive","url":"https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6a040d856291e4d7/698932c88fd2ee36da35bde1/ihop-twitter-beef-burgers-wendys-dennys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6a040d856291e4d7/698932c88fd2ee36da35bde1/ihop-twitter-beef-burgers-wendys-dennys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Restaurant Chains Applebee's And IHOP To Close Over 100 Stores","caption":"Restaurant Chains Applebee's And IHOP To Close Over 100 Stores","creditText":"Scott Olson—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5308592/wendys-dennys-twitter-beef-ihop-over-burgers/","name":"Of Course Wendy's and Denny's Started a Beef With IHOP After Their Big Burger Announcement"}}]}] ```