--- title: Sean Hannity: Boycott Keurig Goes Viral After Roy Moore description: Fans of Fox News anchor Sean Hannity are smashing their Keurig coffee machines after the company pulled advertising from his shows. canonical: https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-11-13T14:15:39.000Z article:modified_time: 2026-08-04T08:02:52.066Z og:title: Here's Why Sean Hannity Fans Are Smashing Their Keurig Coffee Machines to Pieces og:description: "I am humbled and speechless and frankly laughing my a-- off" og:url: https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb60a96a4d43339d9/6988e58d7cdbacb56dd5adcc/sean-hannity-keurig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Sean Hannity Keurig og:type: article twitter:card: summary_large_image twitter:title: Here's Why Sean Hannity Fans Are Smashing Their Keurig Coffee Machines to Pieces twitter:description: "I am humbled and speechless and frankly laughing my a-- off" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb60a96a4d43339d9/6988e58d7cdbacb56dd5adcc/sean-hannity-keurig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Here's Why Sean Hannity Fans Are Smashing Their Keurig Coffee Machines to Pieces > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: More Women Are Accusing Roy Moore of Sexual Misconduct. Here’s Everything You Need to Know About the Scanda [Watch (HLS stream): More Women Are Accusing Roy Moore of Sexual Misconduct. Here’s Everything You Need to Know About the Scanda](https://cdn.jwplayer.com/manifests/NwYX4OYX.m3u8) (1:09)  _Published 2017-11-09. Another woman came forward on Wednesday to accuse Alabama Senate candidate Roy Moore of sexual misconduct, saying he groped her in 1991 after she met with him in his law office to discuss custody of her children._ by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 13, 2017 2:15 PM UTC  Host Sean Hannity on set of FOX's "Hannity With Sean Hannity" at FOX Studios on April 21, 2014 in New York City. Host Sean Hannity on set of FOX's "Hannity With Sean Hannity" at FOX Studios on April 21, 2014 in New York City.Paul Zimmerman—Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 13, 2017 2:15 PM UTC Sean Hannity fans suddenly hate their Keurig [coffee machines](http://time.com/5020773/sean-hannity-boycott-keurig). People are smashing their Keurig coffee makers after the company that makes them announced its advertisements will no longer appear on Fox News host Sean Hannity’s show. The move comes after Hannity urged people not to rush to judgment about [Alabama Senate candidate Roy Moore](http://time.com/5021137/roy-moore-sexual-abuse-washington-post/), who is facing [allegations](http://time.com/5017542/roy-moore-sexual-contact-underage-senate/) that he pursued relationships with teenagers while he was in his thirties. One of Fox’s top anchors since [Bill O’Reilly was ousted](http://time.com/4746522/bill-oreilly-factor-fox-news-show/), Hannity conducted an interview with Moore during his Friday radio show following a [_Washington_ _Post_](https://www.washingtonpost.com/investigations/woman-says-roy-moore-initiated-sexual-encounter-when-she-was-14-he-was-32/2017/11/09/1f495878-c293-11e7-afe9-4f60b5a6c4a0%5Fstory.html?tid=ss%5Ftw&utm%5Fterm=.240107cd5d64)[report](https://www.washingtonpost.com/investigations/woman-says-roy-moore-initiated-sexual-encounter-when-she-was-14-he-was-32/2017/11/09/1f495878-c293-11e7-afe9-4f60b5a6c4a0%5Fstory.html?tid=ss%5Ftw&utm%5Fterm=.240107cd5d64) in which multiple women said Moore pursued relationships with them when he was in his 30s and they were teenagers. During the segment, Hannity said that Moore “deserves the presumption of innocence” and that “none of us know the truth” about the allegations. Moore told Hannity: “I’m not going to dispute anything, but I don’t remember anything like that.” “I don’t remember dating any girl without the permission of her mother,” Moore added. After Keurig Green Mountain announced it was pulling its ads, some Hannity fans and Moore supporters took to Twitter to share videos of themselves going full _Office Space_ on the coffee makers, vowing never to use the products again. Just like that, #BoycottKeurig and the #KeurigSmashChallenge hashtags were born. Defenders of Hannity are really letting these appliances have it. With a hammer. > [](https://twitter.com/AngeloJohnGage/status/929751887926251526) Or a ceremonial drop. > [](https://twitter.com/GenRickDeMarco/status/929736687890173952) One particularly passionate viewer even created a video of an simulated A-10 aircraft attack run on his coffee maker to the tune of AC/DC’s “Shoot To Thrill.” > [](https://twitter.com/socalmike%5FSD/status/929985289635774464) Keurig is just one of at least five sponsors that have backed out of Hannity’s show. Nature’s Bounty, Eloquii, 23 and Me, and Realtor.com also pulled their advertising. People are also taking to Twitter with boycott hashtags for the other brands, but you can’t smash a house listing or a pair of pants quite so dramatically. How is Hannity responding? “I am humbled and speechless and frankly laughing my a– off. I love all my deplorable friends. Thank you and Game on!!” He even shared that he’s buying 500 coffee makers for a giveaway recognizing the best videos. > [](https://twitter.com/seanhannity/status/929878227446915072) > [](https://twitter.com/SeaSchells/status/929761567100596226) Others have used the hashtag to voice support for the company amid the allegations. > [](https://twitter.com/sahluwal/status/929851025132986368) Following the allegations, some Republicans [withdrew their endorsements](http://thehill.com/homenews/campaign/359873-two-gop-senators-un-endorse-roy-moore-after-sexual-misconduct-allegations) for Moore. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/"},"headline":"Here's Why Sean Hannity Fans Are Smashing Their Keurig Coffee Machines to Pieces","datePublished":"2017-11-13T14:15:39.000Z","dateModified":"2026-08-04T08:02:52.066Z","description":"\"I am humbled and speechless and frankly laughing my a-- off\"","url":"https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/","keywords":["Newsfeed","politics","viral","fox news","food and drink","Roy Moore","onetime","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb60a96a4d43339d9/6988e58d7cdbacb56dd5adcc/sean-hannity-keurig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb60a96a4d43339d9/6988e58d7cdbacb56dd5adcc/sean-hannity-keurig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Sean Hannity Keurig","caption":"Sean Hannity Keurig","creditText":"Paul Zimmerman—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5021237/sean-hannity-boycott-keurig-roy-moore/","name":"Here's Why Sean Hannity Fans Are Smashing Their Keurig Coffee Machines to Pieces"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"More Women Are Accusing Roy Moore of Sexual Misconduct. 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