--- description: American Horror Story's seventh season, Cult, will star Lena Dunham, involve a cohort of evil clowns and somehow nod at the 2016 election. title: American Horror Story: Cult Drops a Clown Recruitment Video image: https://static.time.com/v3/assets/bltea6093859af6183b/blt392e01e28eab70c4/6988d6bb8fd2ee55ab35819e/screen-shot-2017-07-21-at-11-48-55-am.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [Television](/tag/television/) ## Television Update your preferences in [Account Settings](/account/preferences/) Close # _American Horror Story: Cult_ Drops a Clown-Filled Recruitment Teaser Trailer  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Jul 21, 2017 8:09 PM CUT   by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Jul 21, 2017 8:09 PM CUT The new teaser for [_American Horror Story: Cult_](http://time.com/4866156/american-horror-story-cult-season-7/ "undefined") is full of clowns, but it will not leave you laughing. FX announced the name and debut date (Sept. 5) for the horror anthology series on Thursday night at [San Diego Comic-Con](http://time.com/4853722/comic-con-2017-movies-television/ "undefined"), and they released the first teaser for the season on Friday. The trailer plays a bit like a recruitment video for, well, a cult. But we can’t imagine anyone wanting to join a cult of clowns. “Do you ever feel alone?” intones the spot’s narrator. “Does it seem like no one really understands you? Do some people just make you sick? Are you afraid? We can set you free. We will make you strong. We want you.” Co-creator Ryan Murphy has teased over the past several weeks that the series will be tied to the 2016 election with Instagram posts of American flags and red, white and blue paraphernalia. But now scary clowns are in the mix too. It will take a few more clues before fans are able to unravel exactly what this season of _American Horror Story_ is all about. However, we do know that [_Girls_ creator and star Lena Dunham](http://time.com/4865818/lena-dunham-american-horror-story/ "undefined") will have some role. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4868952/american-horror-story-cult-trailer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4868952/american-horror-story-cult-trailer/"},"headline":"American Horror Story: Cult Drops a Clown-Filled Recruitment Teaser Trailer","datePublished":"2017-07-21T20:09:42.000Z","dateModified":"2026-02-23T16:40:43.707Z","description":"Lena Dunham will star in the season","url":"https://time.com/4868952/american-horror-story-cult-trailer/","keywords":["Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt392e01e28eab70c4/6988d6bb8fd2ee55ab35819e/screen-shot-2017-07-21-at-11-48-55-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt392e01e28eab70c4/6988d6bb8fd2ee55ab35819e/screen-shot-2017-07-21-at-11-48-55-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2017-07-21 at 11.48.55 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/television/","name":"Television"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4868952/american-horror-story-cult-trailer/","name":"American Horror Story: Cult Drops a Clown-Filled Recruitment Teaser Trailer"}}]}] ```