<!-- mobian-agent-page publisher="time" canonical="https://time.com/4818777/white-skittles-lgbt-pride-month/" -->

---
description: Skittles divided the internet by going all white for pride month in the name of equality for the LGBT community
title: A Bag of White Skittles Launched an Internet Divide
image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

* [Newsfeed](/tag/time-section-newsfeed/)  
## Newsfeed  

Update your preferences in [Account Settings](/account/preferences/)  
Close

# Not Everyone on the Internet Is Pumped That Skittles Went White for Pride Month


by 

[Ashley Hoffman](/author/ashley-hoffman/)


## Ashley Hoffman


Update your preferences in [Account Settings](/account/preferences/)

Close

Jun 14, 2017 8:30 PM CUT

by 

[Ashley Hoffman](/author/ashley-hoffman/)


## Ashley Hoffman


Update your preferences in [Account Settings](/account/preferences/)

Close

Jun 14, 2017 8:30 PM CUT

A [bag of candy](http://time.com/4501061/donald-trump-jr-skittles/ "undefined") has become the unlikely focus of an internet debate.

Skittles, the official “taste the rainbow” [candies](http://time.com/4724751/cadbury-egg-easter-internet-reactions/ "undefined") ditched its signature rainbow of candy colors in favor of an all white appearance for one reason: to honor [June pride month](http://time.com/4814179/equality-march-lgbt-donald-trump/ "undefined") for the second year in a row.

The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, “During Pride, only one rainbow matters. So we’ve given up ours to show support.”

But since March, [for some](https://twitter.com/blackmajiik/status/847680467939729408?lang=en "undefined"), the white bag and the white-only coating on the shelled fruity treats was considered a misstep that raised the issue of exclusion. Critics took to Twitter to share that they felt the new direction was inadvertently tone-deaf, rather than supportive of LGBTQ people, as the company intended.

> [](https://twitter.com/AltFfore/status/870263340924383233)

> [](https://twitter.com/polyeaster/status/875040968743018498)

> [](https://twitter.com/juniperangelica/status/847665038319943682)

Others shared they [loved](https://twitter.com/PawPrintAndrew/status/860129564793745409 "undefined") the semi-brand new bag, finding it a positive public relations move on behalf of equality for lesbian, gay, bisexual and transgender people.

> [](https://twitter.com/madisonh629/status/848045176509673472)

> [](https://twitter.com/Tryzon/status/870911966193254400)


> [](https://twitter.com/emmabaldry/status/871006338993860609)

According to Wrigley, the company that produces Skittles, proceeds from the sales will also benefit charity.

The company did not immediately respond to a request for comment on this story.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4818777/white-skittles-lgbt-pride-month/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4818777/white-skittles-lgbt-pride-month/"},"headline":"Not Everyone on the Internet Is Pumped That Skittles Went White for Pride Month","datePublished":"2017-06-14T20:30:08.000Z","dateModified":"2026-04-13T07:44:31.190Z","description":"Skittles divided the internet by going all white for pride month in the name of equality for the LGBT community","url":"https://time.com/4818777/white-skittles-lgbt-pride-month/","keywords":["Newsfeed","pride","Bizarre","LGBT","Candy","food and drink","onetime"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4818777/white-skittles-lgbt-pride-month/","name":"Not Everyone on the Internet Is Pumped That Skittles Went White for Pride Month"}}]}]
```