--- title: Ikea Shopping Bag Fashion: Virgil Abloh Off-White Design description: Ikea's iconic shopping bag is getting another high fashion makeover, thanks to Virgil Abloh and Off-White. canonical: https://time.com/4810935/ikea-shopping-bag-designer/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-06-08T17:22:19.000Z article:modified_time: 2026-04-13T07:44:18.460Z og:title: Ikea's Shopping Bag Just Got Another High Fashion Makeover og:description: Hint: It's not Balenciaga og:url: https://time.com/4810935/ikea-shopping-bag-designer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1cc90f0161165724/6988d0d1e76ad2cf5262dcf5/ikea-bag-virgil-abloh-off-white.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Ikea Opens New Store In Berlin og:type: article twitter:card: summary_large_image twitter:title: Ikea's Shopping Bag Just Got Another High Fashion Makeover twitter:description: Hint: It's not Balenciaga twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1cc90f0161165724/6988d0d1e76ad2cf5262dcf5/ikea-bag-virgil-abloh-off-white.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Ikea's Iconic Shopping Bag Just Got Another High Fashion Makeover > Sponsored content. 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Ikea, a Swedish furniture and household goods company now has 46th chain stores in Germany, including the newly opened one in Berlin Lichtenberg, which is the biggest one in Germany. (Photo by Andreas Rentz/Getty Images) BERLIN, GERMANY - DECEMBER 13: An Ikea shopping bag is pictured during a store opening at the 4th Ikea chain store in Berlin Lichtenberg on December 13, 2010 in Berlin, Germany. Ikea, a Swedish furniture and household goods company now has 46th chain stores in Germany, including the newly opened one in Berlin Lichtenberg, which is the biggest one in Germany. (Photo by Andreas Rentz/Getty Images)Andreas Rentz—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 8, 2017 5:22 PM UTC It looks [Ikea’s high fashion moment is getting a new lease on life](http://time.com/4772650/ikea-bag-fashion/) with its latest iteration: a “fresh take” on the classic 99 cent Fratka shopping bag via Virgil Abloh’s fashion line Off-White. Both the designer and the store posted Instagram photos on their respective accounts showing new, more structural take on the classic carry-all tote from [everyone’s favorite destination for build-it-yourself furniture and Swedish meatballs](http://time.com/3742007/find-out-why-you-overshop-in-ikea/). According to a press release from Ikea, the home goods super store is partnering with Abloh to “explore inspiring design for young people and their ‘first home,’ focusing on making it stylish yet inexpensive” and will launch in 2019\. The collaboration follows [Balenciaga designer Demna Gvasalia’s $2,145 remix of the Fratka](http://fortune.com/video/2017/04/18/balenciaga-ikea-tote-bag/), which in turn inspired a [slew of DIY streetwear creations made of the famous polypropylene bag](http://time.com/4762027/blue-ikea-bags-hats/). In a caption posted to Ikea’s Instagram account, Abloh shared his excitement for the collaboration. “We’re in a moment where IKEA is transcending, and people are bringing this ‘do it yourself’ culture to the blue bag,” he wrote. “What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of Off-White as it’s IKEA.” So far it appears that Abloh’s take on the Fratka includes side wings and the word “sculpture” emblazoned on the side. What remains to be seen is if the high fashion makeover will also result in a high fashion price. 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