--- title: IKEA Blue Bags Are a Fashion Hat Item description: Now there are trendy hats made out of the Swedish store's sturdy blue plastic material. canonical: https://time.com/4762027/blue-ikea-bags-hats/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-05-01T20:11:49.000Z article:modified_time: 2026-04-13T07:43:13.594Z og:title: Blue IKEA Bags Are Officially Fashion's Latest Obsession og:description: A streetwear company is making hats out of the iconic blue plastic now og:url: https://time.com/4762027/blue-ikea-bags-hats/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Ikea AB Opens First Store In South Korea og:type: article twitter:card: summary_large_image twitter:title: Blue IKEA Bags Are Officially Fashion's Latest Obsession twitter:description: A streetwear company is making hats out of the iconic blue plastic now twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The IKEA Shopping Bag Is a Trendy Hat Now > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 1, 2017 8:11 PM UTC  Customers carrying Ikea AB shopping bags leave the company's store in Gwangmyeong, Gyeonggi province, South Korea, on Thursday, Dec. 18, 2014\. Ikea, the world's largest home-furnishings retailer, opened its first store in South Korea. Photographer: Jean Chung/Bloomberg via Getty Images Customers carrying Ikea AB shopping bags leave the company's store in Gwangmyeong, Gyeonggi province, South Korea, on Thursday, Dec. 18, 2014\. Ikea, the world's largest home-furnishings retailer, opened its first store in South Korea. Photographer: Jean Chung/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 1, 2017 8:11 PM UTC Swedish home goods [behemoth IKEA](http://time.com/4726404/game-of-thrones-ikea-iron-throne-toilet-display/) is known for their cheap furniture, maze-liked stores, [tasty hot dogs](http://www.extracrispy.com/food/2333/ikeas-grocery-is-brunchs-best-kept-secret), and of course their signature blue, crinkly plastic shopping bags, complete with yellow printing. The bags — which retail for the bargain price of $0.99 — are famously sturdy. They’re also having something of a fashion moment; earlier in April, high end luxury brand Balenciaga debuted an [electric blue tote bag](http://fortune.com/video/2017/04/18/balenciaga-ikea-tote-bag/) that takes stylistic cues from the roomy shopper, although that one retails for the rather heftier price of $2,145\. And this week, streetwear labels Pleasures and Chinatown Market are offering their own fashion-forward take on the functional item. They’ve transformed the plastic into a hat, though, and are selling the topper for $38, starting next week. This isn’t the first time the IKEA bags have been the source of inspiration for creative types. Back in 2012, a dressmaker even [crafted a voluminous gown](http://style.time.com/2012/11/19/creative-couture-15-dresses-made-from-weird-materials/slide/the-ikea-sack-gown/?iid=sr-link6) out of 555 of the cobalt bags. While IKEA was [quick to respond](http://fortune.com/2017/04/25/ikea-balencia-bag-response/) to the Balenciaga news with a witty Tweet, it looks like they’ve yet to decide how to react to this latest use of their product. And with the source material at just $0.99 a pop, it’s doubtful that this will be the last time we see the bags transformed into a fashion-forward trend piece. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4762027/blue-ikea-bags-hats/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4762027/blue-ikea-bags-hats/"},"headline":"The IKEA Shopping Bag Is a Trendy Hat Now","datePublished":"2017-05-01T20:11:49.000Z","dateModified":"2026-04-13T07:43:13.594Z","description":"A streetwear company is making hats out of the iconic plastic now","url":"https://time.com/4762027/blue-ikea-bags-hats/","keywords":["Newsfeed","fashion","Ikea"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ikea AB Opens First Store In South Korea","caption":"Ikea AB Opens First Store In South Korea","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4762027/blue-ikea-bags-hats/","name":"The IKEA Shopping Bag Is a Trendy Hat Now"}}]}] ```