--- title: IKEA Blue Bags Are a Fashion Hat Item description: Now there are trendy hats made out of the Swedish store's sturdy blue plastic material. canonical: https://time.com/4762027/blue-ikea-bags-hats/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-05-01T20:11:49.000Z article:modified_time: 2026-04-13T07:43:13.594Z og:title: Blue IKEA Bags Are Officially Fashion's Latest Obsession og:description: A streetwear company is making hats out of the iconic blue plastic now og:url: https://time.com/4762027/blue-ikea-bags-hats/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Ikea AB Opens First Store In South Korea og:type: article twitter:card: summary_large_image twitter:title: Blue IKEA Bags Are Officially Fashion's Latest Obsession twitter:description: A streetwear company is making hats out of the iconic blue plastic now twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # The IKEA Shopping Bag Is a Trendy Hat Now  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 1, 2017 8:11 PM UTC  Customers carrying Ikea AB shopping bags leave the company's store in Gwangmyeong, Gyeonggi province, South Korea, on Thursday, Dec. 18, 2014\. Ikea, the world's largest home-furnishings retailer, opened its first store in South Korea. Photographer: Jean Chung/Bloomberg via Getty Images Customers carrying Ikea AB shopping bags leave the company's store in Gwangmyeong, Gyeonggi province, South Korea, on Thursday, Dec. 18, 2014\. Ikea, the world's largest home-furnishings retailer, opened its first store in South Korea. Photographer: Jean Chung/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner May 1, 2017 8:11 PM UTC Swedish home goods [behemoth IKEA](http://time.com/4726404/game-of-thrones-ikea-iron-throne-toilet-display/) is known for their cheap furniture, maze-liked stores, [tasty hot dogs](http://www.extracrispy.com/food/2333/ikeas-grocery-is-brunchs-best-kept-secret), and of course their signature blue, crinkly plastic shopping bags, complete with yellow printing. The bags — which retail for the bargain price of $0.99 — are famously sturdy. They’re also having something of a fashion moment; earlier in April, high end luxury brand Balenciaga debuted an [electric blue tote bag](http://fortune.com/video/2017/04/18/balenciaga-ikea-tote-bag/) that takes stylistic cues from the roomy shopper, although that one retails for the rather heftier price of $2,145\. And this week, streetwear labels Pleasures and Chinatown Market are offering their own fashion-forward take on the functional item. They’ve transformed the plastic into a hat, though, and are selling the topper for $38, starting next week. This isn’t the first time the IKEA bags have been the source of inspiration for creative types. Back in 2012, a dressmaker even [crafted a voluminous gown](http://style.time.com/2012/11/19/creative-couture-15-dresses-made-from-weird-materials/slide/the-ikea-sack-gown/?iid=sr-link6) out of 555 of the cobalt bags. While IKEA was [quick to respond](http://fortune.com/2017/04/25/ikea-balencia-bag-response/) to the Balenciaga news with a witty Tweet, it looks like they’ve yet to decide how to react to this latest use of their product. And with the source material at just $0.99 a pop, it’s doubtful that this will be the last time we see the bags transformed into a fashion-forward trend piece. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4762027/blue-ikea-bags-hats/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4762027/blue-ikea-bags-hats/"},"headline":"The IKEA Shopping Bag Is a Trendy Hat Now","datePublished":"2017-05-01T20:11:49.000Z","dateModified":"2026-04-13T07:43:13.594Z","description":"A streetwear company is making hats out of the iconic plastic now","url":"https://time.com/4762027/blue-ikea-bags-hats/","keywords":["Newsfeed","fashion","Ikea"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf0235d30743e329/6988cb717cdbaceac4d5825f/ikea-bags.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ikea AB Opens First Store In South Korea","caption":"Ikea AB Opens First Store In South Korea","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4762027/blue-ikea-bags-hats/","name":"The IKEA Shopping Bag Is a Trendy Hat Now"}}]}] ```