Cult streetwear brand Supreme is notorious for the fervent nature of their fans, hypebeasts who often wait outside of their store for hours or even days before new merchandise hits; later, the highly coveted pieces are often resold online at an exorbitant markup. It looks like their most recent release is no exception.
For their latest drop, Supreme collaborated with New York City’s Metro Transit Authority, on custom branded Supreme fare cards, which caused pandemonium when the cards became available for sale on Monday at the Supreme store and NYC subway stations.
In the tradition of Supreme markups, individual cards (which retail for $5.50) are being resold for prices from $38 to as much as $98 online, which is nearly 17 times the purchase cost. Because the Supreme resell market thrives off limited edition status and supply and demand, prices could climb — especially since MTA noted that they may be sold out of the Supreme fare cards.
More Must-Reads From TIME
- Why We're Spending So Much Money Now
- The Fight to Free Evan Gershkovich
- Meet the 2024 Women of the Year
- John Kerry's Next Move
- The Quiet Work Trees Do for the Planet
- Breaker Sunny Choi Is Heading to Paris
- Column: The Internet Made Romantic Betrayal Even More Devastating
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Cady Lang at cady.lang@timemagazine.com