The bubbliness continues to drain out of the carbonated-beverage market, with total sales falling 3% in 2013. Industry experts say widespread fears about obesity are to blame for the decline in sales
Sales of carbonated soft drinks continued to plummet in 2013, with the number of cases sold reaching a nearly two-decade low.
Last year marked the ninth consecutive year of sales decline, with total sales falling 3% to 8.9 billion cases in 2013. Each case is equivalent to 192 fl. oz. Sales fell 1.2% in 2012 and 1% in 2011, according to a Beverage Digest newsletter, Reuters reports.
One reason for the decline could be a growing awareness of the obesity epidemic in the U.S. and growing health concerns surrounding sugar-sweetened beverages. According to Reuters, industry experts say the beverage industry is shrinking under the scrutiny. Even diet-branded drinks have suffered a loss of sales with concerns over artificial sweeteners.
In 2013, Coca-Cola Co.’s share of soft drinks rose by 0.4% and PepsiCo Inc.’s share shrank by 0.4%. Only Sprite experienced sales growth last year.