By David Stout
Thirsty Londoners were treated to free beer this week, thanks to a new Carlsberg billboard that offered fresh pints to lucky bystanders.
The new 12-meter wide poster outfitted with a beer tap sticks with a minimal design and simply declares: “Probably the best poster in the world.” Beer fans in East London seem to agree.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com