TIME Diet/Nutrition

How People Around the World Eat Their Yogurt

Americans may be largely alone in their Greek obsession, a new report shows

Any trip down the yogurt aisle makes it all too clear—yogurt is having a moment. Greek yogurt alone soared from 4% of the U.S. yogurt market in 2008 to 52% in 2014. But Greek isn’t the only yogurt game globally. A new report reveals that how (and when) people like their yogurt varies greatly from country to country.

MORE: QUIZ: Should You Eat This or That?

To assess yogurt preferences, DSM Food Specialties, a global manufacturer of food enzymes and ingredients, surveyed 6,000 men and women in six major markets: Brazil, China, France, Poland, Turkey and the United States. More than 53% of people surveyed report eating more yogurt than they did three years ago, even in countries with a robust history of yogurt consumption.

Here’s how people around the world like their yogurt:

  • United States

    Chobani Yogurt
    John Minchillo—AP Images for Chobani

    36% of Americans surveyed preferred Greek yogurt, and the U.S. was the only country whose citizens named it as the favorite variety. Americans were also more likely to eat yogurt for breakfast and the most likely to pair yogurt with fruit.

  • China

    103122353
    Getty Images

    In China, people prefer to drink their yogurt; only 11% eat it by spoon. 54% prefer a probiotic variety, much more than the other markets. A full 83% of surveyed Chinese reported actively looking for probiotics in yogurt, compared to 50% or less in other countries—most choose it for its gastrointestinal benefits. (Not all yogurts contain added probiotics, but it’s a growing trend.) The growth of yogurt popularity in China is somewhat surprising, given the high rate of lactose intolerance in the population—though the survey does show that 60% of Chinese men and women believe lactose-free yogurt is healthier than other yogurt.

  • Brazil

    Muesli with berries and yoghurt
    Getty Images

    Brazilians also like to eat their yogurt at breakfast, and they’re most likely to eat it with cereal, with 55% of the surveyed population doing so. Flavored yogurt is the yogurt of choice for 45%.

  • France

    93330485
    Getty Images

    The French typically eat their yogurt as a dessert (83% do so), and 73% like to eat it on its own, the survey shows. They also prefer the flavored variety.

  • Turkey

    Plain yogurt
    Getty Images

    In Turkey, 77% of yogurt lovers prefer eating it as part of a warm meal, and plain yogurt is the most common kind. Even though yogurt was a staple in Turkey before the recent fad, 60% of Turkish men and women surveyed say they are eating more yogurt now than three years ago.

  • Poland

    Opened cartons of fruit yoghurts, close-up
    Getty Images

    The Polish also love flavored yogurt—51% prefer it—and most eat it as a snack.

    Read next: Hungry Planet: What The World Eats

    Listen to the most important stories of the day.

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team