--- description: Bo Muller-Moore is now free to print the phrase on T-shirts title: Chik Fil A Defeated as Bo Muller-Moore Wins 'Eat More Kale' Trademark image: https://static.time.com/v3/assets/bltea6093859af6183b/blta2195329e71bcf4a/69876e75e53abae4f34d6821/eat-more-kale.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [marketing](/tag/marketing/) ## marketing Update your preferences in [Account Settings](/account/preferences/) Close # Vermont Man Wins Right to Use 'Eat More Kale' Slogan, Despite Chick-Fil-A Objections  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Updated: Dec 13, 2023 9:49 PM CUTPublished: Dec 12, 2014 4:18 PM CUT  Bo Muller-Moore stands in his home studio in Montpelier, Vt. Muller-Moore, the Vermont man who is building a business around the term "eat more kale," which has been plastered on T-shirts, bumper stickers and other items, is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A, on Nov. 22, 2011. Bo Muller-Moore stands in his home studio in Montpelier, Vt. Muller-Moore, the Vermont man who is building a business around the term "eat more kale," which has been plastered on T-shirts, bumper stickers and other items, is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A, on Nov. 22, 2011.Toby Talbot—AP  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Updated: Dec 13, 2023 9:49 PM CUTPublished: Dec 12, 2014 4:18 PM CUT **Correction appended** The Vermont man who went up against Chik-fil-A to defend his right to use the phrase “Eat More Kale” — which the fast food company argued was too close to its trademarked slogan “Eat Mor Chikin” — has won his legal battle to use the trademark. Bo Muller-Moore can now silkscreen “Eat More Kale” onto T-shirts to his heart’s content, because the U.S. Patent and Trademark Office [approved his request](http://tsdr.uspto.gov/#caseNumber=85412053&caseType=SERIAL%5FNO&searchType=statusSearch "undefined") to trademark the phrase. The application was held up for a while, but a “black-out-period” for Muller-Moore’s request ended on Tuesday, his lawyer said. The approval comes after a drawn-out battle with Chik-fil-A over the use of the slogan. Muller-Moore started selling T-shirts with the phrase “Eat More Kale” in 2000 after a kale farmer friend asked him to make them. But shortly after Muller-Moore attempted to trademark the phrase in 2011, Chik-fil-A sent him a letter requesting he stop using the saying because it was too similar to their “Eat Mor Chikin” catchphrase, and [listed 30 other companies](http://bigstory.ap.org/article/9a6fc4cd32e649a39c5c409cf15abd4e/apnewsbreak-artist-wins-eat-more-kale-trademark "undefined") who had agreed to stop using the “eat more” language in their marketing. Muller-Moore is expected to make a formal announcement of the victory Friday with Vermont Governor Peter Shumlin. _The original version of this story misidentified Muller-Moore’s phrase, “Eat More Kale.” It is a trademark._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3631523/eat-more-kale-slogan-chik-fil-a/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3631523/eat-more-kale-slogan-chik-fil-a/"},"headline":"Vermont Man Wins Right to Use 'Eat More Kale' Slogan, Despite Chick-Fil-A Objections","datePublished":"2014-12-12T16:18:14.000Z","dateModified":"2023-12-13T21:49:58.000Z","description":"Bo Muller-Moore is now free to print the phrase on T-shirts","url":"https://time.com/3631523/eat-more-kale-slogan-chik-fil-a/","keywords":["marketing","Trademark","Chick-fil-A","Vermont","kale"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta2195329e71bcf4a/69876e75e53abae4f34d6821/eat-more-kale.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta2195329e71bcf4a/69876e75e53abae4f34d6821/eat-more-kale.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bo Muller-Moore stands in his home studio in Montpelier, Vt. 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