--- title: Blake Lively Launches Preserve: Goop Gwyneth Paltrow, Ellen Degeneres description: Health is the Wealth: Just ask Blake, Gwyneth, Jessica and Ellen canonical: https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-07-22T20:07:12.000Z article:modified_time: 2026-04-13T08:55:42.296Z og:title: The Problem With Celebrities Who Tell You How to Live Well og:description: Health is the Wealth: Just ask Blake, Gwyneth, Jessica and Ellen og:url: https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67dd9538a061ecb9/69869ca6cd6848718d095c1c/491456307-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3600 og:image:height: 2025 og:image:alt: Blake Lively arrives for the screening of the film "Captives" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 16, 201. og:type: article twitter:card: summary_large_image twitter:title: The Problem With Celebrities Who Tell You How to Live Well twitter:description: Health is the Wealth: Just ask Blake, Gwyneth, Jessica and Ellen twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67dd9538a061ecb9/69869ca6cd6848718d095c1c/491456307-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Problem With Celebrities Who Tell You How to Live > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Twice a week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jul 22, 2014 8:07 PM UTC  Blake Lively arrives for the screening of the film "Captives" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 16, 201. Blake Lively arrives for the screening of the film "Captives" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 16, 201. Valery Hache—AFP/Getty Images by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jul 22, 2014 8:07 PM UTC Somewhere in Greenwich Village, it’s reported that Leonardo Di Caprio’s [apartment](http://www.hollywoodreporter.com/news/leonardo-dicaprio-deepak-chopra-hollywoods-659201) lighting is synching up with his circadian rhythms. At least that’s one of the features his health-centric building advertises. On a recent visit to the Delos Living loft-style apartments in New York City, which are designed with posture-supportive flooring and ultraviolet lights to sterilize airborne microbes, I got a sneak peak into the lifestyles of the rich and health conscious. As the elevator doors opened, Deepak Chopra, prominent alternative medicine practitioner, stepped out in a t-shirt. He too, lives in the building currently offering a penthouse for $50 million. (**MORE**: [5 Celebrities Who Want to Tell You How to Live](http://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/)) If you’re willing to pay the price, you can not only afford a luxury apartment with cleaner air, but a yoga teacher who makes [house calls](http://www.nytimes.com/2010/03/25/fashion/25fitness.html?%5Fr=0), a fitness [concierge](http://healthland.time.com/2012/10/18/gym-jeeves-yes-you-can-hire-a-fitness-concierge/) who makes sure you get to workouts on time, healthy meals [delivered](http://www.sakaralife.com/) to your doorstep. Is the good life still getting you down? If you can foot a $1818 bill, you can escape to Sri Lanka for a two-week [wellness vacation](http://www.sribudhasa.ch/Angebote). Gone are the days of flaunting lavish apartments and cars for the MTV “Cribs” camera crews, instead, we see Instagram posts of up to $235 rejuvenating skin care products and celebrity trainers. Exit opulent mansions, enter evidence of impeccable physical health. Wellness is the new wealth. And we all want some of that glow. Steady [growth](http://blog.euromonitor.com/2012/11/health-and-wellness-the-trillion-dollar-industry-in-2017-key-research-highlights.html) of 7.2% per year for the health and wellness market is expected to continue, with global sales hitting a record high of $1 trillion by 2017\. Wellness tourism—travel that promotes health through physical and spiritual activities from meditation retreats to weight loss spas–is a $439 billion [industry](http://articles.economictimes.indiatimes.com/2014-06-13/news/50564535%5F1%5Findian-business-tourism-spending-tourism-industry) worldwide. And who better to pander to our desires for the latest and greatest in self improvement than today’s batch of celebrities who no longer simply sell us a new vodka, perfume, or eye shadow, but instead offer how-to guides using their own lives displayed via perfectly curated lifestyle blogs. The queen of selling us the good life is of course, actress Gwyneth Paltrow, whose personal blog, [Goop](http://www.goop.com/), provides recipes for her [white pear kimchi](http://www.goop.com/recipes/sides/white-pear-kimchi), or the chai gingerbread shake in her [winter cleanse](http://www.goop.com/journal/make/264/winter-detox-mag). She’s even pushing the trendy new way to [end a marriage](http://www.goop.com/journal/be/conscious-uncoupling). Talk show host Ellen DeGeneres recently announced that she will be launching, E.D., her new lifestyle brand in late October/early November. Though she remained tight lipped about the [details to WWD](http://www.wwd.com/fashion-news/fashion-features/ellens-next-gig-design-guru-7787209), she will reportedly offer everything from home décor to fashion. Jessica Alba even has her own [brand of organic baby products](https://www.honest.com/about-us/who-we-are). And this week, actress Blake Lively joined the crowd with the launch of her lifestyle brand, [Preserve](http://preserve.us/). The site, which highlights trends in food, style and wellness, sells everything from curry ketchup to earrings. In her editor’s letter Lively writes: “I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear. Eat.” And yet… This new wave of celebrities are no longer just actresses and performers, they’re brands, and they’re selling us a blueprint for the most intimate aspects of life. Martha Stewart built her empire by showing women how to create cute crafts and put together the perfect 4th of July spread, but she never provided a detailed outline of her own day-to-day activities, like what products she uses and her latest workout. Oprah got a lot closer, with her former TV show and O magazine, flagging inspiring stories and offering recommendations on what women should read how to get their to do lists done. And in 2014, it’s clear that wellness is becoming something worth lusting over as much as the perfect table setting, and in many cases, it’s a luxury item. Arianna Huffington’s book _Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder_ has [sold](http://www.ft.com/cms/s/2/dc460dd2-b42c-11e3-a102-00144feabdc0.html#axzz38D1qcjGn) about 1.6 million copies promoting the idea that true success means paying heed to well being, taking meditation breaks at work and getting more sleep. Hotels like the W and Westin are catering to the growing interest among guests to be healthy. Westin hotel rooms are part hotel room, part mini-gym with a treadmill or stationary bike, dumbbells, fitness DVDs, resistance bands and stability balls [built into individual rooms](http://westinwellbeing.starwoodpromos.com/move-well/westin-workout-room/). In May, the W launched a fitness program with in-room exercise videos. Renowned hospital, the Cleveland Clinic, even has a clinic that specifically treats big-name business executives (Oprah is a [patient](http://instagram.com/p/bo5F9KSSyE/)). But how easy is it to adopt the lifestyles of the rich and extremely well? Just ask Rachel Bertsche, author of the new book, “Jennifer, Gwyneth, & Me.” She spent eight months trying to imitate the lives of celebrities like Jennifer Aniston, Jessica Alba and Gwyneth Paltrow following their eating, exercise and marriage philosophies for a month each. “There is absolutely a rush when you’re feeling like you’re living that glamorous lifestyle,” she says. “I think Gwyneth Paltrow has made a business of saying ‘here is my fabulous life’ and suggesting things that are attainable. But stars are not just like us, and we are not just like them.” By the end of Bertsche’s chapter on Gwyneth she sounds like she’s close to tears and starvation. Meanwhile, [one third](http://www.cdc.gov/obesity/data/adult.html) of the general populace is still obese, and the majority of us are not getting adequate exercise nor do enough of us have regular access to fresh food, raw, macrobiotic or otherwise. Americans work long hours—among the longest in the [industrailized world](http://stats.oecd.org/Index.aspx?DataSetCode=ANHRS)—and we’re stressed out. Forty-three percent of U,S. adults [report](http://www.apa.org/news/press/releases/stress/2013/highlights.aspx) stress has kept them awake at night. But often times it’s easier to simply click through Gwyneth’s recipes for appetizers like [beet-cured gravlax](http://www.goop.com/recipes/breakfast/beet-cured-gravlax) than take that time and money to make ourselves better based on her recommendations. It’s sort of like window shopping high-luxury stores. The reality is that look and admire is all many of us can do. Making health and wellness a luxury that only a select few can afford isn’t helpful, especially since there are so many simple ways to achieve better health by opting for healthier food (even in the frozen aisle) and being more physically active (even just a walk can help). If a juice cleanse is really part of a simple healthy lifestyle (which I will argue until I am blue in the face that it’s not) then why does a one-day package cost $65? Making health “trendy” has its benefits, surely we’ve seen enough of celebrities touting late night boozing and drug use. But when a market emerges that transforms wellness into something only attainable for the 1%, health disparities become ever more visible, and we lose sight of what it means to really be “well.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/"},"headline":"The Problem With Celebrities Who Tell You How to Live","datePublished":"2014-07-22T20:07:12.000Z","dateModified":"2026-04-13T08:55:42.296Z","description":"Health is the new wealth: Just ask Blake, Gwyneth, Jessica and Ellen","url":"https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/","keywords":["Living","Oprah","health","Wellness","Ellen Degeneres","celebrity","Gwyneth Paltrow","Arianna Huffington","goop","Blake Lively","martha stewart"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67dd9538a061ecb9/69869ca6cd6848718d095c1c/491456307-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67dd9538a061ecb9/69869ca6cd6848718d095c1c/491456307-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Blake Lively arrives for the screening of the film \"Captives\" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 16, 201.","caption":"Blake Lively arrives for the screening of the film \"Captives\" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 16, 201.","creditText":"Valery Hache—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/","name":"The Problem With Celebrities Who Tell You How to Live"}}]}] ```