--- title: Blake Lively Preserve: Weird Advice From Celebrity Lifestyle Brands description: Gravlax, swaddles, and much, much more canonical: https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-07-22T20:15:30.000Z article:modified_time: 2026-05-11T04:42:54.390Z og:title: 5 Celebrities Who Want to Tell You How to Live og:description: Gravlax, swaddles, and much, much more og:url: https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: 5 Celebrities Who Want to Tell You How to Live twitter:description: Gravlax, swaddles, and much, much more twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # 5 Celebrities Who Want to Tell You How to Live > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Each week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=439c9904-7f75-40fc-88e5-475dd1288a8e&cr=time-nl-worth-2026q3-v1)  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jul 22, 2014 8:15 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jul 22, 2014 8:15 PM UTC When Blake Lively launched her lifestyle brand, Preserve, on Monday, she went where many blondes have gone before. Gwyneth Paltrow and Jessica Alba already have established personal lifestyle websites, and Reese Witherspoon and Ellen DeGeneres have announced plans to launch in the next year. Here are some of the craziest suggestions for how to live like a celebrity: (**MORE**: [The Problem With Celebrities Who Tell You How to Live Well](http://time.com/3019643/blake-lively-lifestyle-goop-preserve-paltrow/)) ### Gwyneth Paltrow  Actress Gwyneth Paltrow on September 16, 2013 in Hollywood, California. Jason Merritt—Getty Images Gwyneth Paltrow is the Neil Armstrong of celebrity lifestyle websites: She made one small step for [Goop](Goop.com), one giant leap for celeb-kind. Paltrow [barely acts anymore](http://time.com/41966/gwyneth-paltrow-goop-mom-problem-working-in-movies-is-hard-for-her-but-harder-if-youre-not-the-star/), and instead spends most of her considerable energy turning Goop.com into a how-to guide for a perfect life, complete with recipes, resort recommendations and suggestions for the perfect white button-down shirt. Don’t miss out on this delicious [“Beet-Cured Gravlax”](http://goop.com/journal/go/269/long-winter-weekend-guide) salmon, which apparently “takes a couple of days but is as easy as sprinkling salt onto a piece of fish.” Never be seen with a pathetic top-heavy bouquet again, since here’s your guide to flower arrangements by [vase](http://goop.com/journal/do/177/flower-arranging-by-vase). Here’s a $500 [exclusive monogrammable l’americano longboard](http://www.goop.com/shop/artemare-exclusive-monogrammable-longboard.html) for your kids to destroy immediately. And here’s how to get [divorced,](http://www.goop.com/journal/be/conscious-uncoupling) Goop-style. Confused? We’ve got you covered with our [Goop-to-English ](http://time.com/38650/what-gwyneth-paltrow-really-means-by-conscious-uncoupling/)dictionary. ### Jessica Alba  Actress Jessica Alba at the 70th Annual Golden Globe Awards on January 13, 2013 in Beverly Hills, California. Jason Merritt—Getty Images Jessica Alba’s “[The Honest Company](www.honest.com)” is the most mommyish of all the celebrity lifestyle blogs, and sells things like diaper rash cream and soothing bottom wash. This description of a 3-pack of Organic Swaddles decorated with hot air balloons says it all: Also, this explanation of a magic potion to keep your kid from getting sick: Sounds serene. ### Blake Lively  Blake Lively on December 12, 2012 in New York City. Dimitrios Kambouris—Getty Images Blake Lively became the newest addition to the celebrity lifestyle pantheon with [Preserve](Preserve.us), which just launched Monday. In her [editor’s note](http://preserve.us/blog/letter-from-the-editor/letter-from-the-editor%5F2/), she calls Preserve a “creative space” that “honors the future, while having a love affair with the past…” The rest of her note reads kind of like spoken-word poetry: And then: And here’s the Preserve philosophy on “intimacy:” But what can you buy that will “preserve” the “the ‘ahh’ of a warm bath?” Oh, maybe this [$92 ](http://preserve.us/round-half-dozen-platter.html)oyster platter? Or this $132 [paint splattered T-shirt](http://preserve.us/twombly-crew.html) that you’ve been trying to burn for years? Or this old-timey[ $1,000 traveler’s satchel ](http://preserve.us/christopher-travel.html)that’s made especially for those with a “flair for the far-flung?” For all its preciousness, Preserve does have good intentions. It’s partnered with Covenant House, a nonprofit that supports trafficked and abused youth, and the company has promised to donate 5% of first-year purchases towards providing meals, blankets and warm clothing to at-risk young people. ### Ellen DeGeneres  TV personality Ellen DeGeneres on April 29, 2013 in Hollywood, California. Jason Merritt—Getty Images Ellen announced earlier this month she’s starting her own lifestyle brand, which will focus on mid-price home decor items, clothing and pet toys. ““My goal is that people can have a beautiful house, a really comfortable house, without only being able to afford \[very expensive\] things,” she told [Womens Wear Daily.](http://www.wwd.com/fashion-news/fashion-features/ellens-next-gig-design-guru-7787209) The brand, set to be called E.D., is expected to launch later this year. ### Reese Witherspoon  Actress Reese Witherspoon at Alice Tully Hall on February 10, 2014 in New York City. Theo Wargo—Getty Images Reese Witherspoon’s unnamed lifestyle brand is set to launch in 2015, but she’s already hired [C. Wonder president ](http://media.wwd.com/fashion-news/fashion-scoops/reeses-new-hire-7587801)Andrea Hyde for her “omnichannel venture.” Witherspoon hasn’t announced much about what her lifestyle brand might include, except to hint that it would be heavily influenced by her Southern roots. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/"},"headline":"5 Celebrities Who Want to Tell You How to Live","datePublished":"2014-07-22T20:15:30.000Z","dateModified":"2026-05-11T04:42:54.390Z","description":"Gravlax, swaddles, and much, much more","url":"https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/","keywords":["Living","Wellness","Ellen Degeneres","celebrity","Gwyneth Paltrow","goop","Blake Lively"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3018724/blake-lively-gwyneth-paltrow-jessica-alba-goop-preserve/","name":"5 Celebrities Who Want to Tell You How to Live"}}]}] ```