Once an internet punch line, the world’s quirkiest footwear company is now a fashion phenomenon visible everywhere from airports to celebrity-filled award shows. A knack for clever collaborations—including in the past year or so with Minecraft, General Mills, Lisa Frank, and 7-Eleven—has helped take the slip-ons mainstream. The company knows how to give people what they want, CEO Andrew Rees says. “When our fans asked for adult-sized Lightning McQueen clogs, we listened—and delivered,” says Rees. Crocs Inc. has seen four years of soaring revenue growth, including a record-smashing $3.6 billion in 2022, representing a 54% year-over-year rise. Last year’s acquisition of fellow casual-footwear brand Heydude powered some of those sales, which show no sign of slowing around the world.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- 6 Compliments That Land Every Time
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
