Once an internet punch line, the world’s quirkiest footwear company is now a fashion phenomenon visible everywhere from airports to celebrity-filled award shows. A knack for clever collaborations—including in the past year or so with Minecraft, General Mills, Lisa Frank, and 7-Eleven—has helped take the slip-ons mainstream. The company knows how to give people what they want, CEO Andrew Rees says. “When our fans asked for adult-sized Lightning McQueen clogs, we listened—and delivered,” says Rees. Crocs Inc. has seen four years of soaring revenue growth, including a record-smashing $3.6 billion in 2022, representing a 54% year-over-year rise. Last year’s acquisition of fellow casual-footwear brand Heydude powered some of those sales, which show no sign of slowing around the world.
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