With the Amazonification of Whole Foods under way, upstart online grocer Thrive Market—which has 1.2 million subscribers (nearly double 2020’s number) paying $60 annually to order nonperishables and frozen foods direct to their doorsteps—spies an opportunity to become the new go-to destination for well-curated healthy foods. In part, Thrive’s goal is to make it easier for people in underserved areas to access high-quality staples, says co-founder and CEO Nick Green. Sustainability is a major focus too; orders are delivered via ground and frozen items are insulated with recycled denim, not Styrofoam.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Read Stories From TIME
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
