“Baby Shark,” which this January became the first YouTube video to be viewed more than 10 billion times, is more than just a catchy song—it’s a big business for its creator, South Korea’s The Pinkfong Company. Paramount announced in February that a feature-length Baby Shark movie is in the works, and an animated series for preschoolers that launched on Nickelodeon last spring is now headed into Season 2. The company has also started selling Baby Shark NFTs, expanding its merchandising efforts into the digital realm.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
