Since the early days of television, watching a sporting event or concert meant doing just that: watching. Kiswe—a cloud-based, interactive video-production platform—aims to change that by transforming live broadcasts into unique, personalized experiences. Rather than just turning on the tube, viewers using Kiswe’s tech can purchase tickets allowing them to select specific camera angles, buy merch, post comments, interact with other fans, upload selfies and more. The platform, which makes its money through licensing its software or taking a percentage of ticket sales, has inked partnerships with major broadcasters like ESPN, Globo and Turner Sports. Its most popular event so far: a record-breaking October 2020 BTS concert, livestreamed to 993,000 fans worldwide. —Jenna Caldwell
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