--- description: Find out why Kiswe is one of the best inventions of 2021 title: Kiswe: The 100 Best Inventions of 2021 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt29bbc917d7faa072/698a1e9ae76ad27f65639638/best-inventions-2021-Kiswe-Studio.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Nov 10, 2021 # TV Gone Social Kiswe by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Since the early days of television, watching a sporting event or concert meant doing just that: watching. Kiswe—a cloud-based, interactive video-production platform—aims to change that by transforming live broadcasts into unique, personalized experiences. Rather than just turning on the tube, viewers using [Kiswe](https://www.kiswe.com/ "undefined")’s tech can purchase tickets allowing them to select specific camera angles, buy merch, post comments, interact with other fans, upload selfies and more. The platform, which makes its money through licensing its software or taking a percentage of ticket sales, has inked partnerships with major broadcasters like ESPN, Globo and Turner Sports. Its most popular event so far: a record-breaking October 2020 BTS concert, livestreamed to 993,000 fans worldwide. _—Jenna Caldwell_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2021/6112667/kiswe-studio/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2021/6112667/kiswe-studio/"},"headline":"TV Gone Social","datePublished":"2021-11-10T11:08:05.000Z","dateModified":"2026-03-02T23:55:14.292Z","description":"","url":"https://time.com/collections/best-inventions-2021/6112667/kiswe-studio/","keywords":["list","franchise","best inventions","Best Inventions 2021"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt29bbc917d7faa072/698a1e9ae76ad27f65639638/best-inventions-2021-Kiswe-Studio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt29bbc917d7faa072/698a1e9ae76ad27f65639638/best-inventions-2021-Kiswe-Studio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2021/6112667/kiswe-studio/","name":"TV Gone Social"}}]}] ```