Bombas, which made our socks notably more comfy and durable, has set its sights on underwear. Just as with their footwear, Bombas designers attacked the challenge of creating comfortable, high-quality undergarments by paying close attention to every detail—the waistband, cotton blend, seam placement, breathability, moisture wicking, the fly. And just as with its socks, for every pair sold, the company donates another to organizations serving the unhoused—especially important since underwear, like socks, are “wear-through” items that cannot be donated once they’ve been worn. “Socks and underwear, it’s like peanut butter and jelly, Hall and Oates—it’s the natural next step,” says company co-founder and chief brand officer Randy Goldberg. The company has sold nearly 250,000 pairs of undies, which range in price from $18 to $28, since sales began in January. —Julia Zorthian
Buy Now: Bombas Women’s Underwear, Bombas Men’s Underwear
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