Sometimes little things can make a big difference. Consider the humble tube of toothpaste: Americans throw out more than a billion of them a year. And since most are made of sheets of plastic and aluminum, they can be difficult to recycle. Tom’s of Maine’s new recyclable tube is the first to use several grades of high-density polyethylene—the same stuff used to make recyclable plastic bottles. Parent company Colgate-Palmolive plans to incorporate the design more widely among its brands and will share its approach with other manufacturers, in hopes that recyclable tubes become an industry standard.—Simmone Shah
Buy now: Tom’s of Maine Recyclable Tube
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now, You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time