--- description: Find out why Tim Cook is one of the 100 most influential people of 2022. title: Tim Cook: The 100 Most Influential People of 2022 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt331a6ce62d26be8e/698a320e457a52b276d66755/tim-cook-time100-2022.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- May 23, 2022 # Tim Cook by Laurene Powell Jobs  Geordie Wood for TIME Apple is [Tim Cook](https://time.com/6099169/tim-cook-apple-privacy/ "undefined")’s life’s work, and in this work, Tim displays mastery. Tim has demonstrated more range in his leadership of one of the world’s largest companies than any contemporary CEO. Since [Apple’s products](https://time.com/collection/time100-companies/5953656/apple-leaders/ "undefined") and policies affect the very character of contemporary life, Tim’s job demands not only business wisdom but also philosophical wisdom. The intense pressure of setting and executing Apple’s progression with deep precision, and of taking responsibility for the company’s effects on society, is almost unimaginable. Yet Tim does it with compassion and discipline, turning to nature to replenish his spirit. In the summer he can be found hiking in our national parks, buoyed by the majesty of the mountains. After more than a decade at the helm, Tim has carved out a place as not only one of the world’s most admired CEOs but an exemplar of moral leadership, technological imagination, [environmental stewardship](https://time.com/6166178/earths-future-big-business/ "undefined"), and humanitarianism. To paraphrase a famous speech by Theodore Roosevelt: Tim strives valiantly, dares greatly, and spends himself in a grand cause. _Powell Jobs is the founder and president of Emerson Collective_  Photograph by Geordie Wood for TIME [**_Get a print of the 2022 TIME100 cover featuring Tim Cook_**](https://timecoverstore.com/featured/2022-time100-tim-cook-photograph-by-geordie-wood-for-time.html "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/100-most-influential-people-2022/6177769/tim-cook-titans/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/100-most-influential-people-2022/6177769/tim-cook-titans/"},"headline":"Tim Cook","datePublished":"2022-05-23T10:20:08.000Z","dateModified":"2026-07-21T07:21:55.555Z","description":"","url":"https://time.com/collections/100-most-influential-people-2022/6177769/tim-cook-titans/","keywords":["Cover Story","TIME 100","franchise","TIME100 2022"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt331a6ce62d26be8e/698a320e457a52b276d66755/tim-cook-time100-2022.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt331a6ce62d26be8e/698a320e457a52b276d66755/tim-cook-time100-2022.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/100-most-influential-people-2022/6177769/tim-cook-titans/","name":"Tim Cook"}}]}] ```