Sid Mohasseb

Sid Mohasseb is Adjunct Professor in Dynamic Data-Driven Strategy at the University of Southern California and is former National Strategic Innovation Leader for Strategy at KPMG. He is the author of The Caterpillar’s Edge (2017) and You are not Them (2021)

Recent Articles

Why We Need a Vaccine Chief Marketing Officer

The U.S. still hasn’t reached a high enough level of vaccination to achieve “herd immunity” because vaccine demand is falling. While only months ago, it was hard to get an appointment, now vaccines are widely...

By Sid Mohasseb

Big Tech Should Treat Users Like Shareholders Not Resources

We need a new relationship between Big Tech and its users, built on mutual cooperation, revenue sharing and a shared purpose

By Sid Mohasseb
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