--- description: Find out how Jaylen Brown is shaping the future and defining the next generation of leadership. title: 2024 TIME100 Next: Jaylen Brown image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdf80b5b44aa754/698a5b919d83e84832b9a957/time100-next-2024-jaylen-brown-crop.jpg?branch=production --- Oct 02, 2024 # Jaylen Brown by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Jaylen Brown Jaylen BrownMyesha Evon for TIME Jaylen Brown is more than an NBA star; he’s a force for justice and change. Watching him lead the Boston Celtics to an NBA championship in June was inspiring, but what truly stands out is his commitment to uplifting others. In 2023, he signed one of the largest contracts in NBA history—$304 million—which was finalized while he was working with students in a high school robotics class. This act showed how he sees his success is deeply tied to his commitment to future generations.  Photograph by Myesha Evon for TIME After his 2024 championship win and selection as the Finals MVP, Jaylen launched Boston XChange, an initiative to build generational wealth in communities of color. This October, its incubator, created in partnership with the JLH Fund, will convene its first class of entrepreneurs from underinvested backgrounds, offering support such as workspaces, workshops, and grant funding. Boston XChange is not just a ­program—it’s a blueprint for change. Jaylen isn’t just an athlete; he’s a beacon of hope, showing us that true power lies in lifting others up. I stand with him, inspired by the path he’s paving for us all.  Jaylen BrownMyesha Evon for TIME _Kaepernick is an activist and a former NFL quarterback_ _Set design by Sanae Ueyoshi; styling by Wayman + Micah; grooming by Brittany Whitfield; production by Aries Rising Projects_ _Read TIME's profile on Jaylen Brown_ [_here_](http://time.com/7025886/jaylen-brown-interview-time100-next-2024/ "undefined")_._ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2024/7023555/jaylen-brown/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2024/7023555/jaylen-brown/"},"headline":"Jaylen Brown","datePublished":"2024-10-02T11:00:05.000Z","dateModified":"2026-03-03T00:36:23.228Z","description":"","url":"https://time.com/collections/time100-next-2024/7023555/jaylen-brown/","keywords":["list","franchise","Magazine","TIME 100 Next","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdf80b5b44aa754/698a5b919d83e84832b9a957/time100-next-2024-jaylen-brown-crop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdf80b5b44aa754/698a5b919d83e84832b9a957/time100-next-2024-jaylen-brown-crop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/collections/time100-next-2024/7023555/jaylen-brown/","name":"Jaylen Brown"}}]}] ```