--- title: How Meghan Markle Launched Her New Venture On a Special Date description: The internet is abuzz with theories about Meghan Markle's brand new lifestyle brand, American Riviera Orchard. canonical: https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/ author: Anna Gordon article:opinion: false article:content_tier: free article:published_time: 2024-03-15T16:08:23.000Z article:modified_time: 2026-02-24T17:18:14.585Z article:section: Entertainment og:title: Fans Have a Theory About Meghan Markle's New Venture og:description: The internet is abuzz with theories about Meghan Markle's brand new lifestyle brand, American Riviera Orchard. og:url: https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt94a21e2aa006b2bf/698a54e586f68ed9626f4ef0/GettyImages-1728281420.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Project Healthy Minds' World Mental Health Day Festival 2023 og:type: article twitter:card: summary_large_image twitter:title: Fans Have a Theory About Meghan Markle's New Venture twitter:description: The internet is abuzz with theories about Meghan Markle's brand new lifestyle brand, American Riviera Orchard. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt94a21e2aa006b2bf/698a54e586f68ed9626f4ef0/GettyImages-1728281420.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # Fans Have a Theory About the Date Meghan Markle Chose to Launch Her New Venture > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Mar 15, 2024 4:08 PM UTC  Meghan Markle's new lifestyle brand, American Riviera Orchard, was announced on March 14, which happens to be a date of significance for the former actor, seen here in 2023, and her husband, Prince Harry. Meghan Markle's new lifestyle brand, American Riviera Orchard, was announced on March 14, which happens to be a date of significance for the former actor, seen here in 2023, and her husband, Prince Harry. Bryan Bedder—Getty Images by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Mar 15, 2024 4:08 PM UTC The internet is abuzz with theories about Meghan Markle’s brand new lifestyle company, [American Riviera Orchard](https://time.com/6952893/meghan-markle-american-riviera-orchard/), which she announced the launch of on Thursday, Mar. 14\. Per the company’s trademark application, it will sell tableware, cookbooks, dinnerware, jellies, jams, and more. Elsewhere, fans have been trying to piece together clues based on the limited information out now. One theory that has been making the rounds on social media is that the company was announced on Mar. 14 because that date marks four years since Meghan and her husband, Prince Harry, took a flight from Vancouver to Los Angeles to begin their new lives in Meghan’s native California. In their [Netflix documentary, _Harry & Meghan,_](https://time.com/6239745/harry-and-meghan-netflix-docuseries-explained/) the Prince referred to it as their “freedom flight.” > [](https://twitter.com/ProsperPortia/status/1768343604026609818) Harry and Meghan moved to Los Angeles after they chose to step down from their roles as [“senior members” of the British Royal Family](https://time.com/5761547/prince-harry-meghan-markle-step-back-senior-royals/). In the Netflix documentary, footage is shown of a video filmed on a plane during which Harry says: “It’s 6 a.m. on the 14th of March and we are on the ‘Freedom Flight.' We are leaving Canada and we are headed to Los Angeles.” TIME has reached out to Archewell, Meghan’s organization co-founded with Harry, for further information on the launch of American Riviera Orchard. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/"},"headline":"Fans Have a Theory About the Date Meghan Markle Chose to Launch Her New Venture","datePublished":"2024-03-15T16:08:23.000Z","dateModified":"2026-02-24T17:18:14.585Z","description":"The internet is abuzz with theories about Meghan Markle's brand new lifestyle brand, American Riviera Orchard.","url":"https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/","keywords":["celebrities","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94a21e2aa006b2bf/698a54e586f68ed9626f4ef0/GettyImages-1728281420.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Anna Gordon","jobTitle":"Gordon was a reporter for TIME, based in the London bureau.","url":"https://time.com/author/anna-gordon/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94a21e2aa006b2bf/698a54e586f68ed9626f4ef0/GettyImages-1728281420.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Project Healthy Minds' World Mental Health Day Festival 2023","caption":"Project Healthy Minds' World Mental Health Day Festival 2023","creditText":"Bryan Bedder—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6957342/meghan-markle-american-riviera-orchard-launch-date-theory/","name":"Fans Have a Theory About the Date Meghan Markle Chose to Launch Her New Venture"}}]}] ```