--- description: Meghan Markle launched a new website and Instagram account for an upcoming lifestyle company called American Riviera Orchard title: Meghan Markle’s New Venture, American Riviera Orchard: What to Know image: https://static.time.com/v3/assets/bltea6093859af6183b/blt16d8b6015571e655/698a549ab21a9c63c5509c23/GettyImages-2069543577.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Brands](/tag/brands/) ## Brands Update your preferences in [Account Settings](/account/preferences/) Close # What We Know So Far About Meghan Markle’s New Venture, American Riviera Orchard  by [Solcyré Burga](/author/solcyre-burga/)  ## Solcyré Burga Update your preferences in [Account Settings](/account/preferences/) Close Reporter Mar 14, 2024 8:26 PM CUT  Meghan, Duchess of Sussex speaks onstage during the Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen panel during the 2024 SXSW Conference and Festival on March 08, 2024 in Austin, Texas. Meghan, Duchess of Sussex speaks onstage during the Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen panel during the 2024 SXSW Conference and Festival on March 08, 2024 in Austin, Texas.Gary Miller—Getty Images  by [Solcyré Burga](/author/solcyre-burga/)  ## Solcyré Burga Update your preferences in [Account Settings](/account/preferences/) Close Reporter Mar 14, 2024 8:26 PM CUT [Meghan Markle](https://time.com/6900213/meghan-markle-wins-libel-lawsuit/ "undefined") launched a new website and Instagram account for an upcoming lifestyle company called American Riviera Orchard on Thursday. American Riviera Orchard is likely a reference to Santa Barbara, Calif., where Markle lives with her husband, [Prince Harry](https://time.com/6695837/prince-harry-interview-king-charles-diagnosis-reunion/ "undefined"). The city, which sits some 100 miles northwest of Los Angeles, has been called the “American Riviera” for over a century, according to [_Travel & Leisure_](https://www.travelandleisure.com/santa-barbara-california-known-as-american-riviera-7551375 "undefined"). Markle’s new company will sell tableware, cookbooks, dinnerware, jellies, jams, and more, according to the company’s trademark application. The Duchess of Sussex previously had her own lifestyle blog known as [The Tig](https://time.com/5037786/meghan-markle-prince-harry-engagement/ "undefined"), named after Tignanello wine. The Tig shut down in 2017—three years after its launch and seven months before her engagement. American Riviera Orchard’s instagram account already has more than 80,000 followers as of Thursday afternoon, just a few hours after launching. “By Meghan, the Duchess of Sussex. Established 2024,” the page’s bio reads. The account’s first Instagram story features a video of Markle cooking in a kitchen while Nancy Wilson’s “I Wish You Love” plays. The [website](https://americanriviera.com/ "undefined") prompts people to enter their email to join a waitlist. Markle and her husband have been quiet on social media since stepping back as working royals and have not posted on their @Sussex Royal account since March 2020\. The couple share updates on their [personal website](https://sussex.com/ "undefined"), which [launched](https://sussex.com/news/ "undefined") in February 2024\. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6952893/meghan-markle-american-riviera-orchard/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6952893/meghan-markle-american-riviera-orchard/"},"headline":"What We Know So Far About Meghan Markle’s New Venture, American Riviera Orchard","datePublished":"2024-03-14T20:26:10.000Z","dateModified":"2026-02-24T17:18:00.971Z","description":"Meghan Markle launched a new website and Instagram account for an upcoming lifestyle company called American Riviera Orchard","url":"https://time.com/6952893/meghan-markle-american-riviera-orchard/","keywords":["Brands","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt16d8b6015571e655/698a549ab21a9c63c5509c23/GettyImages-2069543577.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Solcyré Burga","jobTitle":"Reporter","url":"https://time.com/author/solcyre-burga/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt16d8b6015571e655/698a549ab21a9c63c5509c23/GettyImages-2069543577.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2024 SXSW Conference And Festival - Day 1","caption":"2024 SXSW Conference And Festival - Day 1","creditText":"Gary Miller—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/brands/","name":"Brands"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6952893/meghan-markle-american-riviera-orchard/","name":"What We Know So Far About Meghan Markle’s New Venture, American Riviera Orchard"}}]}] ```