--- title: Israeli Hostages: A Call to Action For the Immediate Release description: It is our moral duty, as global citizens, to take the necessary steps to help the hostages, writes Albert Bourla. canonical: https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/ author: Albert Bourla article:opinion: true article:content_tier: free article:published_time: 2024-01-21T17:27:11.000Z article:modified_time: 2026-08-04T07:50:37.061Z article:section: Ideas og:title: Column: My Call to Action For the Israeli Hostages og:description: It is our moral duty, as global citizens, to take the necessary steps to help the hostages, writes Albert Bourla. og:url: https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt409ceb83724a7c7d/698a440c47ca3820153bb84d/GettyImages-1776135215.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Israel-Palestinian-Conflict-Hostages-Nov-03 og:type: article twitter:card: summary_large_image twitter:title: Column: My Call to Action For the Israeli Hostages twitter:description: It is our moral duty, as global citizens, to take the necessary steps to help the hostages, writes Albert Bourla. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt409ceb83724a7c7d/698a440c47ca3820153bb84d/GettyImages-1776135215.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # An Unexpected Encounter At Davos Inspired My Call to Action For the Israeli Hostages > Sponsored content. 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The U.S. and British militaries bombed multiple targets in eight locations used by the Iranian-backed Houthis in Yemen on Monday night._ by [Albert Bourla](https://time.com/author/albert-bourla/) ## Albert Bourla Jan 21, 2024 5:27 PM UTC  It is our moral duty to take the necessary steps to help the hostages, writes Albert Bourla. Pictured here is 'The Hostages Wall' in Nov. 2023, where a demonstration was held calling for the release of the Israeli captives. It is our moral duty to take the necessary steps to help the hostages, writes Albert Bourla. Pictured here is 'The Hostages Wall' in Nov. 2023, where a demonstration was held calling for the release of the Israeli captives. Tamar Shemesh—Middle East Images/Getty Images by [Albert Bourla](https://time.com/author/albert-bourla/) ## Albert Bourla Jan 21, 2024 5:27 PM UTC Something unusual and profound happened in [Davos](https://time.com/collection/davos-2024-ideas-of-the-year/) this year. I expected dynamic conversations on artificial intelligence, debates about global politics, and meetings with business and government leaders. True to form, those activities featured prominently during my time at the World Economic Forum’s annual meeting. However, there was one encounter I did not expect to have: a heart-wrenching discussion with four extraordinarily courageous Israeli women. Two of these individuals were themselves [hostages in Gaza](https://time.com/6324741/israel-hostages/), the other two have loved ones still being held captive by Hamas. In an arena of power and influence, it was these humble and strong women who imparted upon me the greatest sense of urgency. They spoke as powerfully as any business titan or world leader. And then some. Noam Peri grew up in Kibbutz Nir-Oz, a small, tight-knit farming village. Her 79-year-old father, an admirer of the arts, a dedicated family man, and a steadfast peace advocate, remains a hostage. Nili Margalit was taken on October 7\. As a nurse, she tended to the wounded among her fellow hostages. What she lacked in medical supplies, she made up for with her compassion. Now free, her heart remains with those who are still in captivity. Moran Stela Yanai, a jewelry maker, attended the Supernova music festival to sell her wares and enjoy the camaraderie. Hobbling on an injured leg, a physical reminder of her ordeal, she bravely spoke through tears of the treatment she suffered at the hands of her captors. ### More From TIME Rachel Goldberg is the mother of Hersh, a 23-year-old man whose arm was blown off by grenades before he was taken hostage. She wears a homemade tag with the number of days Hersh has been held captive. When we met, that number stood at 103. These women deserve to be heard. We must heed their call for the release of the hostages. All of us. They must have our active support, and not just for a day, but until all of the captives have been freed. There should be nothing political about this issue. This is about human decency. The hostages are in dire conditions—reports of food shortages,[ torture, and sexual abuse](https://urldefense.com/v3/%5F%5Fhttps:/www.cbsnews.com/news/doctor-who-treated-freed-hamas-hostages-describes-physical-sexual-and-psychological-abuse/%5F%5F;!!H9nueQsQ!9xMXP8zYzA9a3ofcuA5%5FKpZkgdrf35wk3agtqtCUATbu74RqYe7iYl3zfAIypD79a%5FC9d8kDAXN%5FAjlPAF0HbKzYKKb8$). As such, every minute counts. I say this while recognizing the broader spectrum of sorrow and loss in this conflict, including the innocent families in Gaza, [caught in the crossfire](https://time.com/6328314/gaza-doctors-hospital-electricity-fuel/), who endure their own tragedies. What binds us as people should urge us to look _beyond_ borders and divisions. This is call to action for our common humanity. It is our moral duty, as global citizens, to take the necessary steps to help the hostages. To start, we can learn more about them. They are real, innocent people facing unspeakable cruelty. As citizens of the digital generation, we have the opportunity to raise public awareness, calling for the release of all hostages using the hashtag [#BringThemHomeNow](https://twitter.com/search?q=%23Bringthemhomenow&src=hashtag%5Fclick). We must rally around those elected officials who are advocating to bring the hostages home. By participating in the democratic process—sending an email or calling our senators, representatives, and the White House—we can give a voice to the hostages. Join Ms. Goldberg, just as I did in Davos, by wearing a piece of tape on your shirt, counting the number of days that the 136 hostages are still not home. As the devoted mom told me, it reminds the world of the inhumanity at play. As a healthcare leader, I have a responsibility to stress the urgent need for hostages to gain access to medication. International organizations need unfettered access to assess the conditions of the hostages, so that they can receive the necessary care. Supporting the families of hostages, and of course, the hostages themselves, does not end when they are brought home; mental health services must be made available to those in need, for as long as necessary. The conditions for a return to calm and stability should be our priority. We owe it to the hostages to hold tightly to the hope that eventual peace, and the end to this cycle of violence, is within reach. I will sign off with a question: Imagine if it were your loved one being held captive. What would you do? ## Transcript Thank you. Mr. Speaker at my order overnight the RS engage in the second wave of strikes against humidity Targets in Yemen. We did so because we continue to see including an intelligence and ongoing and imminent threat from the Hootie to UK Commercial and Military vessels and to those of our partners in the Red Sea and wider region. I told her that we would not hesitate to respond at the axe continue in order to protect innocent life and preserve the freedom of navigation. And that is what we have done the United States Canada and the Netherlands the same as the 11th of January in self-defense and in response to a persistent threat And as with the first wave destroyed so limited to carefully selected Target with Maximum Care taken to protect civilian life something to counter every Hootie attack after it has been doing is simply not sustainable. We have already shut down dozens of Miss Alton drones talk to that civilian vessels and at the Royal Navy and the hootie's have conducted at least 12 further attacks on shipping since the 11th of January including just last night shortly before our strikes were conducted. Last week I gave the house our initial assessment of the first wave of strikes since then we have seen further evidence that they were successful in degrading the hootie's military capability. We hit two minute three sites just north of Center each containing multiple specific targets, which the hootie's used to support their attacks on shipping speaker. I want to be very clear. We are not seeking a confrontation and those who enabled them to stop these illegal and unacceptable attacks. But if necessary the United Kingdom will not hesitate to respond again in self-defense. We cannot stand by and allow these attacks to go unchallenged in action is also a trailer do I repeat that? There is no link between our actions of self defense in the Red Sea and the situation in Israel and Gaza. Do the houthis what folder am I want to be clear that those heroin glorify the who she's a time of glorifying terrorism plain and simple they will be met with a zero tolerance approach. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/"},"headline":"An Unexpected Encounter At Davos Inspired My Call to Action For the Israeli Hostages","datePublished":"2024-01-21T17:27:11.000Z","dateModified":"2026-08-04T07:50:37.061Z","description":"It is our moral duty, as global citizens, to take the necessary steps to help the hostages, writes Albert Bourla.","url":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/","keywords":["Israel-Hamas War","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt409ceb83724a7c7d/698a440c47ca3820153bb84d/GettyImages-1776135215.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Albert Bourla","jobTitle":null,"url":"https://time.com/author/albert-bourla/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt409ceb83724a7c7d/698a440c47ca3820153bb84d/GettyImages-1776135215.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Israel-Palestinian-Conflict-Hostages-Nov-03","caption":"Israel-Palestinian-Conflict-Hostages-Nov-03","creditText":"Tamar Shemesh—Middle East Images/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/israel-hamas-war/","name":"Israel-Hamas War"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/","name":"An Unexpected Encounter At Davos Inspired My Call to Action For the Israeli Hostages"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"U.K. Leader Says New Strikes on Houthis Were In ‘Response To a Persistent Threat’","description":"The U.S. and British militaries bombed multiple targets in eight locations used by the Iranian-backed Houthis in Yemen on Monday night.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/LfjATyu5/poster.jpg?width=720","uploadDate":"2024-01-23T15:20:18.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/LfjATyu5.m3u8","embedUrl":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/","duration":"PT2M41S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/6564827/israeli-hostages-call-to-action-davos-encounter/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```