--- title: KFC Fried Chicken Double Down Sandwich description: The Double Down is coming back canonical: https://time.com/65246/kfc-double-down-viral-food/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-04-16T17:39:48.000Z article:modified_time: 2026-04-13T07:08:52.380Z og:title: KFC Reintroduces the Disgusting Double Down og:description: The sandwich uses fried chicken in place of bread og:url: https://time.com/65246/kfc-double-down-viral-food/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9eb8af1469fd7459/69868af035ba6f7608c01898/113902832.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: KFC Launches Controversial Double Down Burger og:type: article twitter:card: summary_large_image twitter:title: KFC Reintroduces the Disgusting Double Down twitter:description: The sandwich uses fried chicken in place of bread twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9eb8af1469fd7459/69868af035ba6f7608c01898/113902832.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # KFC Is Reintroducing a Sandwich That Replaces Bread With Fried Chicken > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 16, 2014 5:39 PM UTC  XXX YYY at XXX on May 10, 2011 in Auckland, New Zealand. The KFC 'Double Down' is a 604-calorie 'bunless' burger that consists of two strips of bacon, cheese and 'special sauce' served between two KFC chicken fillets and has been a hot topic after being condemned by nutritionists concerned with the high calorie and saturated fat content. XXX YYY at XXX on May 10, 2011 in Auckland, New Zealand. The KFC 'Double Down' is a 604-calorie 'bunless' burger that consists of two strips of bacon, cheese and 'special sauce' served between two KFC chicken fillets and has been a hot topic after being condemned by nutritionists concerned with the high calorie and saturated fat content. Sandra Mu—Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 16, 2014 5:39 PM UTC Maybe KFC felt like it didn’t go far enough by bestowing a [$20 fried chicken prom corsage](http://www.latimes.com/food/dailydish/la-dd-prom-date-kfc-fried-chicken-corsage-20140414,0,2522440.story) upon the world earlier this week. Wednesday, the fast food chain announced that is [bringing back the Double Down starting April 21.](http://www.usatoday.com/story/popcandy/2014/04/16/double-down-kfc/7770047/) To the uninitiated (way to keep those arteries unclogged, guys!), the Double Down is a sandwich that replaces bread with fried chicken, used to hold together an assortment of bacon and cheese. Although the item has been in and out of stores since its 2010 premiere, now is the obvious time to bring it back. Why? Because the internet is currently facilitating American consumers’ slow overdose on viral food hybrids. Taco Bell uses both Doritos and waffles in place of taco shells. [McDonald’s has new ads for it’s pancake breakfast sandwich.](http://time.com/62155/mcdonalds-mcgriddles-viral-waffle-taco/) Dominos announced a [fried chicken crusted pizza Monday](http://eater.com/archives/2014/04/14/dominos-launches-pizza-with-a-fried-chicken-crust.php). ([Pizza Hut Middle East](http://consumerist.com/2012/04/24/nothing-says-stuffed-crust-pizza-like-cheeseburgers-chicken-nuggets/) stuffed chicken nuggets _and_ cheeseburgers into its pizza crust in 2012, so we’re slightly underwhelmed.) Can the Double Down stand tall in among its Twitter-friendly “food” hybrid counterparts? Maybe it can make a compelling SnapChat campaign to convince us. According to _USA Today,_ the tagline has been dubbed [“Double Down Dare”](http://www.usatoday.com/story/popcandy/2014/04/16/double-down-kfc/7770047/)… so we’ve been warned. _Sidenote: If you want more information on what the Double Down is actually like, here’s TIME’s Joel Stein chowing down when it was first released:_ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/65246/kfc-double-down-viral-food/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/65246/kfc-double-down-viral-food/"},"headline":"KFC Is Reintroducing a Sandwich That Replaces Bread With Fried Chicken","datePublished":"2014-04-16T17:39:48.000Z","dateModified":"2026-04-13T07:08:52.380Z","description":"The Double Down is coming back","url":"https://time.com/65246/kfc-double-down-viral-food/","keywords":["Newsfeed","Food & Drink","Internet","viral","twitter","KFC"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9eb8af1469fd7459/69868af035ba6f7608c01898/113902832.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9eb8af1469fd7459/69868af035ba6f7608c01898/113902832.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"KFC Launches Controversial Double Down Burger","caption":"KFC Launches Controversial Double Down Burger","creditText":"Sandra Mu—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/65246/kfc-double-down-viral-food/","name":"KFC Is Reintroducing a Sandwich That Replaces Bread With Fried Chicken"}}]}] ```