--- title: How Taylor Swift's AMC Deal for Eras Tour Movie Came to Be description: The filmed version of Swift’s Eras tour has broken records—and done so without any studios involved. Swift reveals how the movie deal with AMC came together. canonical: https://time.com/6342992/taylor-swift-amc-eras-tour-movie-deal/ author: Annabel Gutterman article:opinion: false article:content_tier: free article:published_time: 2023-12-06T12:53:00.000Z article:modified_time: 2026-08-04T08:03:30.500Z article:section: Entertainment og:title: ‘I Bet on Myself.’ How Taylor Swift’s Deal With AMC Came Together og:description: The filmed version of Swift’s Eras tour has broken records. Swift reveals how the movie deal with AMC came together. og:url: https://time.com/6342992/taylor-swift-amc-eras-tour-movie-deal/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt157a74315d7859df/698a42f5db2987fcb32699e1/taylor-swift-person-of-the-year-amc.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: taylor-swift-person-of-the-year-amc og:type: article twitter:card: summary_large_image twitter:title: ‘I Bet on Myself.’ How Taylor Swift’s Deal With AMC Came Together twitter:description: The filmed version of Swift’s Eras tour has broken records. Swift reveals how the movie deal with AMC came together. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt157a74315d7859df/698a42f5db2987fcb32699e1/taylor-swift-person-of-the-year-amc.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # 'I Bet on Myself.' How Taylor Swift's Deal With AMC Came Together > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: TIME Person of the Year 2023 | Taylor Swift [Watch (HLS stream): TIME Person of the Year 2023 | Taylor Swift](https://cdn.jwplayer.com/manifests/ZNHPu9Wg.m3u8) (7:27)  _Published 2023-12-06. Since 1927, TIME has chosen a Person of the Year, the editors’ assessment of the individual who most shaped the headlines over the previous 12 months, for better or for worse._  by [Annabel Gutterman](https://time.com/author/annabel-gutterman/)  ## Annabel Gutterman Senior Editor Dec 6, 2023 12:53 PM UTC  Valerie Macon—AFP/Getty Images  by [Annabel Gutterman](https://time.com/author/annabel-gutterman/)  ## Annabel Gutterman Senior Editor Dec 6, 2023 12:53 PM UTC In October, [Taylor Swift](https://time.com/collection/100-most-influential-people-2019/5567666/taylor-swift/) made movie history when the [filmed version of her Eras tour](https://time.com/6323858/taylor-swift-the-eras-tour-movie-review/) hit theaters. It had the biggest ever opening weekend for a concert film, raking in $92.8 million in North American ticket sales. Not only did Swift smash box office records, but she did so while bypassing Hollywood studios and working directly with the theater chain AMC. In an interview for [TIME’s 2023 Person of the Year story](https://time.com/6342806/person-of-the-year-2023-taylor-swift/), Swift explained the movie’s non-traditional path to the big screen—including how she met with studios, but decided against working with them. “Ultimately I did what I tend to do more and more often these days, which is bet on myself,” she said. And that bet paid off—_Taylor Swift: The Eras Tour_ is the second-biggest October debut ever, and has made over $250 million at the global box office. Directed by Sam Wrench and produced by Swift herself, the movie was filmed over several shows in Los Angeles, the final stop of the first U.S. leg of her tour, in August 2023\. As first [reported by Puck](https://puck.news/how-the-swiftie-cinematic-universe-came-to-theaters/?token=68fbe927afcf688b9b00fcf7e879852c) and confirmed to TIME by the pop star, Taylor Swift’s father Scott Swift connected with Adam Aron, the CEO of AMC, to make the deal happen. She credited her father with the idea to pursue the atypical route and circumvent the studios: “My dad just said, ‘Why does there have to be a—for lack of a better word—middleman?” His picking up the phone to make that call was very much in character. “My dad, he will call people. He's been doing this since I was born,” she explained. “My dad is the friendliest man in the world. He’ll meet someone in an airport lounge in 1972 and still talk to him every week now." In the story, Swift credits her family with some of her best ideas. “We work together because it's just a really exciting thing to do as a family,” she says. “I always joke that we're a small family business.” **Read more:** [_The Most Precious Gem of a Person:’ Taylor Swift on Her Friendship With Beyoncé_](https://time.com/6343062/taylor-swift-beyonce-friendship-renaissance/) The film arrived at a critical time for movie theaters, which were staring down a bleak early fall after the [success of _Barbie_ and _Oppenheimer_](https://time.com/6297101/barbie-oppenheimer-box-office-hollywood/)this summer. Many studios postponed movie releases due to the SAG-AFTRA strike, which generally prohibited actors from promoting projects for struck companies, and theaters were preparing to feel that loss in ticket sales. But the Eras Tour movie proved to be a lifeline—it broke AMC’s single-day advance ticket sales record by bringing in $26 million within 24 hours of the movie going on sale. It also made going to the movie an event, with fans dressing up and swapping friendship bracelets at their screenings. Because there is no studio involvement, Swift and AMC take home around 57% of the ticket sales, with the rest going to the theaters. (The theaters also get to keep concession sales). A few weeks after Swift announced _Taylor Swift: The Eras Tour_, Beyoncé revealed that a filmed version of her Renaissancetour would be arriving in December. [_Renaissance: A Film By Beyoncé_](https://time.com/6341245/beyonce-renaissance-movie-review/), which hit theaters on Dec. 1, was also released directly by AMC and without any studio participation. Swift acknowledged the historic nature of both artists’ deals, and how much she appreciates Beyoncé’s approach to the industry. “She’s the most precious gem of a person—warm and open and funny,” Swift says. “And she’s such a great disruptor of music-industry norms. She taught every artist how to flip the table and challenge archaic business practices.” **Read more:** [_Taylor Swift Shares Her Eras Tour Workout and Self-Care Regimen_](https://time.com/6343028/taylor-swift-workout-routine-eras-tour/) Soon, _Taylor Swift: The Eras Tour_ will be [available to stream](https://time.com/6341858/taylor-swift-eras-tour-movie-streaming/) at home. Beginning on Dec. 13, Swift’s birthday, the movie can be rented on a variety of streaming platforms. The streaming version will feature some songs cut from the movie, including “Long Live,” “Wildest Dreams,” and “The Archer.” How Taylor Swift's AMC Deal for Eras Tour Movie Came to Be ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6342992/taylor-swift-amc-eras-tour-movie-deal/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6342992/taylor-swift-amc-eras-tour-movie-deal/"},"headline":"'I Bet on Myself.' 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