--- title: The Eras Tour Movie Is Shaping Up to Make Box Office History description: Taylor Swift is releasing the Eras Tour concert film this weekend and it's already on track to become a cultural phenomenon canonical: https://time.com/6323052/taylor-swift-eras-tour-concert-film/ author: Moises Mendez article:opinion: false article:content_tier: free article:published_time: 2023-10-12T17:33:54.000Z article:modified_time: 2023-10-16T18:49:58.000Z article:section: Entertainment og:title: The Eras Tour Movie Is Shaping Up to Make Box Office History og:description: Taylor Swift's Eras Tour concert film is on track to become a global phenomenon og:url: https://time.com/6323052/taylor-swift-eras-tour-concert-film/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4f0d82b55937760e/698a412f09208fe2a741acf9/TSMovie.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Eras Tour Movie Box Office og:type: article twitter:card: summary_large_image twitter:title: The Eras Tour Movie Is Shaping Up to Make Box Office History twitter:description: Taylor Swift's Eras Tour concert film is on track to become a global phenomenon twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4f0d82b55937760e/698a412f09208fe2a741acf9/TSMovie.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # How The Eras Tour Movie Is Shaping Up For a Historic Box Office Run > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Moises Mendez](https://time.com/author/moises-mendez-ii/)  ## Moises Mendez Updated: Oct 16, 2023 6:49 PM UTCPublished: Oct 12, 2023 5:33 PM UTC  Getty (6)  by [Moises Mendez](https://time.com/author/moises-mendez-ii/)  ## Moises Mendez Updated: Oct 16, 2023 6:49 PM UTCPublished: Oct 12, 2023 5:33 PM UTC Taylor Swift is a business mastermind—the star knows exactly what her fans want and how to deliver just that. High demand for Swift’s [history-making Eras Tour](https://time.com/6307420/taylor-swift-eras-tour-money-economy/) essentially broke Ticketmaster, making the [ticket-buying process a headache for millions of fans](https://time.com/6233959/ticketmaster-taylor-swift-verified-fan/) who hoped to see the pop star’s three-hour musical journey through her album eras. But those who missed the live tour will get to see a version of it beginning in October, when the concert film _Taylor Swift: The Eras Tour_ hits theaters across the globe. In the lead-up to the film’s release, Swift’s fans have already proven their buying power, breaking advanced global box office records previously held by other musical artists. Following its opening weekend, an AMC press report says that the film opened domestically with a total gross of $92.8 million, smashing the domestic opening weekend $73 million record that Justin Bieber set in 2011 with his _Never Say Never_ concert film. The movie brought in an additional $30.7 million from the global box office, bringing the total gross to $123.5 million—officially making Swift’s _Eras Tour_ film the biggest global opening weekend for a concert film ever. [_EntTelligence_ estimates](https://www.cnbc.com/2023/10/15/taylor-swift-eras-tour-concert-film-opening-weekend-box-office.html) that 4.8 million Swifties attended a showing this past weekend and 80% of the audience were women. > [](https://twitter.com/ycsm1n/status/1712346659223752937?s=46&t=VzJZPOsO8IJKT4D9a96LyQ) Swift self-produced the project and circumvented the traditional Hollywood distribution process by partnering with AMC Theaters rather than a big studio to distribute the movie—a significant feat only possible for an artist of her stature. A superstar like Swift creates entire news cycles that revolve around [her extracurricular activities](https://time.com/6317151/taylor-swift-travis-kelce-swifties-football/) and [the condiments she seemingly eats](https://npr.org/2023/09/28/1202386053/taylor-swift-seemingly-ranch-meme) with her chicken tenders. Here’s everything you need to know about how Swift made her concert film happen—and just how historic it could be at the box office. ## **How did** **_Taylor Swift: The Eras Tour_** **get made?** According to [_Variety_](https://variety.com/2023/film/news/how-taylor-swift-eras-tour-concert-movie-landed-amc-theaters-1235749215/#recipient%5Fhashed=3b97744c9bc8d1f40e513ca59576a7374f35aae59fb7d7c6b6f3b9c0a2eef562&recipient%5Fsalt=0273f8111d2408a22a6766c626497208aa66cbddbd25ecc2fbfa731e60e43191), Swift initially held meetings with major studios before her tour started to discuss plans to distribute a pro shot of one of her SoFi Stadium shows in Los Angeles. A studio executive who spoke with _Variety_ said they pitched Swift’s camp but stopped hearing from the pop star’s team this summer. At the end of August, Swift announced that the concert movie would be released in mid-October. Swift partnered directly with AMC Theaters to distribute the film, _Variety_ reported, though the theater does not have exclusive rights to the distribution. The movie will also be released in Cinemark and Regal theaters in over eight thousand movie theaters around the world. Swift put her own money into the movie, according to [The New York _Times_](https://www.nytimes.com/2023/10/11/business/media/taylor-swift-movie.html), which reports it “cost Ms. Swift roughly $15 million to make. Swift is expected to “collect an additional $60 million overseas — at a minimum — over the weekend,” according to the _Times_. The deal between Swift and AMC Theaters is lucrative for both parties as they cut out the studio middlemen. According to _Variety_, “Swift’s camp will receive roughly 57% of ticket sales, with theaters keeping the remaining revenues and AMC taking a small distribution fee (much less than what studios would have charged). As for exhibitors, many feel it’s a generous deal, noting that Marvel movies receive roughly 65% of box office profits.” ## **How much is** **_The Eras Tour_** **movie expected to earn?** Fans were quick to snag tickets to showings following Swift’s announcement. _The Eras Tour_ concert film has already collected $100 million in advance ticket sales, setting a precedent for what’s to come opening weekend. In an early September press release, AMC Theaters announced Swift broke the record for single-day advance sales, earning $26 million in tickets sold. The previous record was held by _Spider-Man: No Way Home_, which sold $16.9 million in a single day. According to The New York _Times_, the concert film is on track to make around $125 million opening weekend in the United States alone. Swift is expected to “collect an additional $60 million overseas — at a minimum — over the weekend.” While the fervor of the Swifties will carry the movie to unprecedented heights, the pop star did receive an interim agreement from SAG-AFTRA, which is still on strike, to promote the film. Swift is a member of the SAG-AFTRA union and was [granted the agreement because](https://ew.com/movies/taylor-swift-eras-tour-movie-sag-aftra-agreement-explained/) it was produced in compliance with the union’s strike rules. ## **How do the early projection numbers for** **_The Eras Tour_** **movie compare to other concert films?** _Taylor Swift: The Eras Tour_ concert film is already on track to become a global phenomenon. Her advance ticket sales have outgrossed Justin Bieber’s _Never Say Never_ film, which brought in $99 million. This makes it the second highest-grossing concert film ever even before opening, just behind Michael Jackson’s _This is It_, which grossed over $380 million (adjusted for inflation). At the premiere on Wednesday, Swift announced that the film would be opening a day early in North America due to the demand, which will only increase the size of the opening weekend haul. The film be playing in theaters for at least four weeks, and there’s no telling just how long the film will continue to play given the Swifties’ hunger for any Swift content. ## **Where might this movie fall in this year’s box office rankings?** After a pandemic-induced decline, audiences are returning to the movies in droves, especially when some movies as advertised as a mass cultural event not to be missed. Last year saw mega-hits like the Tom Cruise-led _Top Gun: Maverick_ and [James Cameron’s return to Pandora with the _Avatar_ sequel](https://time.com/6249282/avatar-2-box-office-history/), the former grossing over $1.5 billion worldwide and the latter becoming the third highest grossing movie of all-time with a global worldwide haul of $2.3 billion. This year has seen a few releases find major success at the box office, including the cultural phenomenon _Barbie_—which currently claims the title of the highest-grossing movie of 2023, raking in [over $1.4 billion globally](https://time.com/6304654/barbie-box-office-biggest-movie-2023/). The No. 2 spot is owned by [_The Super Mario Bros. Movie_,with a worldwide gross totaling over $1.3 billion](https://www.boxofficemojo.com/year/world/?ref%5F=bo%5Fnb%5Fyld%5Ftab). Those are high targets to compete with, but based on current projections, the Eras Tour should rank around no. 20 in the 2023 global box office after opening weekend alone—and it's sure to climb higher from there. 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