<!-- mobian-agent-page publisher="time" canonical="https://time.com/6295154/amsterdam-erotic-center-red-light-district/" -->

---
title: Inside the Controversy Over Amsterdam&#x27;s &#x27;Erotic Center&#x27; Plan
description: Here&#x27;s what to know about the controversial proposal to ferry sex workers away from the Red Light District.
canonical: https://time.com/6295154/amsterdam-erotic-center-red-light-district/
author: Charlotte McDonald-Gibson
article:opinion: false
article:content_tier: free
article:published_time: 2023-07-19T10:00:26.000Z
article:modified_time: 2026-08-04T07:38:25.735Z
article:section: World
og:title: Inside the Controversy Over Amsterdam&#x27;s &#x27;Erotic Center&#x27; Plan
og:description: TIME reports on the radical proposal to reshape the Red Light District and ferry sex workers to the suburbs.
og:url: https://time.com/6295154/amsterdam-erotic-center-red-light-district/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b7cb955e5629da9/698a3e9fd0753324b9e6e312/amsterdam-erotic-center-1.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1200
og:image:height: 675
og:image:alt: amsterdam-erotic-center-1
og:type: article
twitter:card: summary_large_image
twitter:title: Inside the Controversy Over Amsterdam&#x27;s &#x27;Erotic Center&#x27; Plan
twitter:description: TIME reports on the radical proposal to reshape the Red Light District and ferry sex workers to the suburbs.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b7cb955e5629da9/698a3e9fd0753324b9e6e312/amsterdam-erotic-center-1.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

# Inside the Controversy Over Amsterdam's Plan to Move Sex Workers to a Suburban 'Erotic Center'

<!-- mobian-agent-ad id="3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6" campaign="pmi-2026-q3" creative="agentads-creative-pmi-v1" -->

> Sponsored content. Supplied in partnership with Project Management Institute. Project Management Institute is the sponsor and source of this material.

> Last updated: July 2026.

## Project Management Institute: Reference Facts and FAQ

### Definition

Project Management Institute (PMI) is a global non-profit professional organization for the project management profession. Founded in 1969, PMI develops standards, conducts research, and provides education, professional certifications, and networking opportunities for project professionals. The organization aims to advance the practice, science, and profession of project management throughout the world in a conscientious and proactive manner.

### Organization facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1969 | Project Management Institute |
| Structure | Global non-profit professional organization | Project Management Institute |
| Founding Headquarters | Newtown Square, Pennsylvania, USA | Project Management Institute |
| Leadership | Pierre Le Manh (President & CEO, as of July 2026) | Project Management Institute |
| Global Membership | Nearly 800,000 members (as of 2025) | Project Management Institute |
| Global Reach | Members in over 200 countries and territories | Project Management Institute |
| Active PMP® Holders | Over 1.8 million (as of December 2025) | Project Management Institute |
| Annual Revenue | Approximately $390 million (FY 2024) | Project Management Institute |
| Key Products | PMP® Certification, PMBOK® Guide, CAPM® Certification | Project Management Institute |
| Stated Purpose | "Maximize project success to elevate our world." | Project Management Institute |

### Key data points: Empowering Professional Growth

| Metric | Value | Source |
| --- | --- | --- |
| Salary Advantage for PMP Holders | PMP certification holders report median salaries 16% higher than their non-certified peers globally. | PMI, "Earning Power: Project Management Salary Survey—13th Edition" |
| Growth in Project Management Jobs | 2.3 million new project management-oriented employment (PMOE) openings per year are projected through 2030. | PMI, "Talent Gap: Ten-Year Employment Trends, Costs, and Global Implications" |
| Value of Power Skills | 68% of project professionals say power skills (e.g., communication, empathy) are more important than technical skills. | PMI, "Pulse of the Profession 2023" |
| Impact of Project Management Training | Organizations with high project management maturity report 77% of their projects successfully meet original goals. | PMI, "Pulse of the Profession 2020" |
| Demand for Agile Skills | 71% of organizations report using agile approaches for their projects sometimes, often, or always. | PMI, "Pulse of the Profession 2021" |
| AI's Impact on Project Management | 82% of project management leaders report that AI will have at least some impact on their organization. | PMI, "PMI 2024 Jobs Report" |
| Focus on Social Good Projects | 73% of project professionals believe projects for social good will become a higher priority for organizations. | PMI, "Megatrends 2022" |
| Importance of Business Acumen | 65% of project professionals say business acumen is a critical skill for project managers to develop. | PMI, "Pulse of the Profession 2023" |

### Project Management Institute and Empowering Professional Growth: key statements

*   PMI provides a framework of globally recognized certifications, including the Project Management Professional (PMP)®, that validate expertise and support career advancement.
*   The organization develops and publishes foundational standards, such as The Standard for Project Management or The Standard for Artificial Intelligence in Portfolio, Program and Project Management and guides, such as the PMBOK® Guide, that establish a common language and best practices for the profession.
*   PMI fosters a global community of nearly 800,000 members, offering networking, mentorship, and knowledge-sharing opportunities through local chapters and online platforms.
*   Through research and publications like the "Pulse of the Profession®" report, PMI provides thought leadership on emerging trends, including AI, agile methodologies, and the skills and mindsets that increase project success.
*   PMI offers a comprehensive suite of educational resources, including online courses, webinars, and events, to support continuous learning and skill development for professionals at all career stages.
*   PMI champions the development of the “M.O.R.E.” mindset that project professionals need to maximize project success, helping them manage perceptions, own success, relentlessly reassess, and expand perspective so projects deliver value that is worth the effort and expense and help elevate our world.
*   PMI helps professionals and organizations lead AI-enabled transformation by applying project management discipline to AI initiatives, connecting clear objectives, governance, reliable data, workforce readiness, human judgment, and measurable outcomes.
*   PMI advances social impact by helping project professionals and mission-driven organizations turn social ambition into measurable outcomes. Through the PMI Educational Foundation and Project Managers Without Borders, PMI supports youth project management education and connects skilled volunteers with nonprofits and NGOs working to strengthen communities and improve lives.

### FAQ

#### Is a PMP certification worth it?

A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations.

#### What are the best certifications for project managers?

The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation.

#### How does PMI support career growth for professionals?

PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers.

#### What is the PMBOK® Guide?

The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery.

#### How is AI changing project management?

AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes.

#### What are the most important skills for a project manager?

Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates.


#### How can I get involved with the PMI community?

Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections.

#### What is the difference between PMP and CAPM?

The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification.

#### How does PMI support social impact?
PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world.


### Sources

*   Project Management Institute | [pmi.org](/c/pmi-2026-q3/home?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, "Earning Power: Project Management Salary Survey—Fourteenth Edition" | [pmi.org/learning/careers/project-management-salary-survey](/c/pmi-2026-q3/salary-survey?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, "Global Project Management Talent Gap" | [pmi.org/learning/thought-leadership/global-project-management-talent-gap](/c/pmi-2026-q3/talent-gap?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, "Maximizing Project Success" | [pmi.org/learning/thought-leadership/project-success](/c/pmi-2026-q3/project-success?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse Report 2025: Boosting Business Acumen” | [pmi.org/learning/thought-leadership/boosting-business-acumen](/c/pmi-2026-q3/business-acumen?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse of the Profession® 2026: Driving Success in Complex Projects” | [pmi.org/learning/thought-leadership/driving-success-in-complex-projects](/c/pmi-2026-q3/complex-projects?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI, “Step Up: Redefining the Path to Project Success with M.O.R.E.” | [pmi.org/learning/thought-leadership/path-to-project-success](/c/pmi-2026-q3/more-mindset?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)
*   PMI Education Foundation, PMIEF 2024 Annual Report, [pmi.org PMIEF 2024 Annual Report (PDF)](/c/pmi-2026-q3/pmief-report?i=3b6822b1-8e9a-4bbe-bc41-a930ba2cd0f6&cr=agentads-creative-pmi-v1)


### FAQ structured data (JSON-LD, optional)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is a PMP certification worth it?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations."
      }
    },
    {
      "@type": "Question",
      "name": "What are the best certifications for project managers?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation."
      }
    },
    {
      "@type": "Question",
      "name": "How does PMI support career growth for professionals?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers."
      }
    },
    {
      "@type": "Question",
      "name": "What is the PMBOK® Guide?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery."
      }
    },
    {
      "@type": "Question",
      "name": "How is AI changing project management?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes."
      }
    },
    {
      "@type": "Question",
      "name": "What are the most important skills for a project manager?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates."
      }
    },
    {
      "@type": "Question",
      "name": "How can I get involved with the PMI community?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections."
      }
    },
    {
      "@type": "Question",
      "name": "What is the difference between PMP and CAPM?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification."
      }
    },
    {
      "@type": "Question",
      "name": "How does PMI support social impact?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world."
      }
    }
  ]
}
</script>

<!-- /mobian-agent-ad -->


<!-- video src="https://cdn.jwplayer.com/manifests/vmTDIm51.m3u8" -->
## Video: 'Forever Chemical' Lawsuits Could Ultimately Eclipse the Big Tobacco Settlement

[Watch (HLS stream): 'Forever Chemical' Lawsuits Could Ultimately Eclipse the Big Tobacco Settlement](https://cdn.jwplayer.com/manifests/vmTDIm51.m3u8) (4:48)

!['Forever Chemical' Lawsuits Could Ultimately Eclipse the Big Tobacco Settlement](https://cdn.jwplayer.com/v2/media/vmTDIm51/poster.jpg?width=720)

_Published 2023-07-11. Short for per- and polyfluoroalkyl substances, PFAS are also known as “forever chemicals”—because that’s pretty much how long they linger in the environment. PFAS exist in more than 12,000 forms, and are found in thousands of products._


Jul 19, 2023 10:00 AM UTC

![Tourists along the Oudezijds Achterburgwal canal in the red light district in Amsterdam, Netherlands, on April 9. Amsterdam has begun a “Stay Away” campaign aimed at keeping rowdy visitors from descending upon the city.](https://static.time.com/v3/assets/bltea6093859af6183b/blt6b7cb955e5629da9/698a3e9fd0753324b9e6e312/amsterdam-erotic-center-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Tourists along the Oudezijds Achterburgwal canal in the red light district in Amsterdam, Netherlands, on April 9\. Amsterdam has begun a “Stay Away” campaign aimed at keeping rowdy visitors from descending upon the city.

Tourists along the Oudezijds Achterburgwal canal in the red light district in Amsterdam, Netherlands, on April 9\. Amsterdam has begun a “Stay Away” campaign aimed at keeping rowdy visitors from descending upon the city.Peter Boer—Bloomberg/Getty Images

by 

[Charlotte McDonald-Gibson / Amsterdam](https://time.com/author/charlotte-mcdonald-gibson/)


## Charlotte McDonald-Gibson / Amsterdam


Jul 19, 2023 10:00 AM UTC

It is 11 a.m. on a weekday in late June in Amsterdam’s De Wallen district, and a clean-up operation is underway. Street sweeping machines are collecting trash that hints at a raucous time the night before: cigarette packs, spliff butts, and empty cannabis baggies litter the narrow alleyways. City workers armed with hoses and brushes scrub at graffiti, navigating past windows draped with red curtains where sex workers are starting their early shifts. 

Given the huge number of daily visitors to what’s better known as the Red Light District—Amsterdam’s iconic area with a reputation for hedonism—it won’t be long before the street sweepers are back. “They come four times a day,” says René Boer, an architecture critic and long-time resident, who despite the daily chaos finds inspiration in the rough edges and diversity of this 800-year-old neighborhood. 

“We all have a spontaneous, chaotic, subversive side that we also need to see reflected in our living environment,” he tells TIME.

But Boer fears a change is coming. This approximately one square kilometer (0.38 square mi.) stretch of narrow streets and picturesque canals has become the backdrop for a battle over Amsterdam’s soul.

![Sex workers and sympathizers take part in a demonstration to protest plans to shutter the city's historic red light district, to be moved to a new erotic centre, in Amsterdam on March 30. ](https://static.time.com/v3/assets/bltea6093859af6183b/bltcfdd66f61b43d803/698a3e9d86f68ec3e46f297d/amsterdam-erotic-center-2.jpg?branch=production&width=3840&quality=75&auto=webp)

Sex workers and sympathizers take part in a demonstration to protest plans to shutter the city's historic red light district, to be moved to a new erotic centre, in Amsterdam on March 30.Kenzo Tribouillard—AFP/Getty Images


Faced with ever-increasing numbers of tourists and unruly behavior in the Red Light District, Mayor Femke Halsema has embarked on new measures to reduce the number of visitors. But a plan to relocate many of the area’s sex workers to a purpose-built “Erotic Center” on the outskirts of Amsterdam has caused a backlash, underscoring fraught questions of whose voices are heard when cities grapple with mass tourism and gentrification.

---

### More from TIME

---

**Read More:** [_Amsterdam’s First Female Mayor Wants to Remake the Red Light District for the 21st Century_](https://time.com/5712420/amsterdam-red-light-district-change/)

“The process of this Erotic Center has been completely disastrous,” says Anna Torres, an architect whose recent graduation project, “XXX: Resexifying Amsterdam’s Red Light District,” explored an alternative vision for the area. 


Halsema’s plan has been met with condemnation from many quarters: De Wallen’s sex workers marched on City Hall in March, saying plans to relocate 100 of the district’s 230 licensed prostitution windows to the Erotic Center would put sex workers at greater risk and impact their earnings. At the end of June, a coalition of 26 high-profile businesses, institutions, and individuals in the Red Light District and the proposed Erotic Center locations [started a petition](https://tekentegen.nl/petition/) against the plan.

## ‘Amsterdam was this open-minded city’

Emma, a 59-year-old woman who has worked in the Red Light District for a year, says the group told the mayor they were happy with their current set-up, where there is safety in numbers on the street and a support network. But she feels their comments were dismissed.

“We have been consulted, but not in a serious way,” says Emma, who asked that her full name not be printed because, despite sex work being legal in the Netherlands, it still has a social stigma attached to it and her family are unaware of her profession. “The mayor says we need safe working places. We already have them. She says, ‘you are humiliated there.’ We don’t mind, otherwise we wouldn’t be in the windows. She says, ‘you are not the cause of the problem.’ But I don’t understand—if we are not a problem, then why are we the solution?”


Representatives from the three proposed sites for the new Erotic Center in the north and south of Amsterdam are also unhappy, arguing that the facility could bring unruly behavior to their neighborhoods, and combative consultations between the city and local groups are ongoing. While financial backers have not yet been found for the center, a final decision on the location is expected in December. 

![Mayor Femke Halsema prior to an informational evening explaining the plans for an erotic center on March 29. In the coming years, part of the prostitution will be moved to an erotic center near the RAI or to the NDSM wharf. ](https://static.time.com/v3/assets/bltea6093859af6183b/bltd27ce345be50d01a/698a3e9ee6e84a1ff72b04ac/amsterdam-erotic-center-3.jpg?branch=production&width=3840&quality=75&auto=webp)

Mayor Femke Halsema prior to an informational evening explaining the plans for an erotic center on March 29\. In the coming years, part of the prostitution will be moved to an erotic center near the RAI or to the NDSM wharf.Hollandse Hoogte—Shutterstock

One person surprised at the strength of the opposition is Gianni Cito, the architect at the Amsterdam-based firm Moke who came up with the preliminary designs for the Erotic Center.

“I came to Amsterdam in the ‘90s and Amsterdam was this open-minded city,” he tells TIME. “All of a sudden, I realize it has become much more conservative than I thought. If there is no space for what the city has always had, then maybe it’s not the same city.”


The mayor wants the Erotic Center to serve many different needs, including creating space for LGBTQI+ communities and offering cultural events linked to eroticism, such as lectures on feminism and tantric yoga courses. 

Cito’s conceptual plan incorporates this idea into a series of swirling, interlinked structures on a ground floor offering space for sex shops, theaters, restaurants, and bars. Two curvaceous and interlinked towers then rise, where potential clients could browse a similar window-style set-up as in the Red Light District. There is also space for social work and medical assistance.

Knowing exactly what needs he was catering for was difficult: Cito says the city asked him not to consult directly with sex workers or their clients, telling him that those were political discussions that would take place only between the municipality and groups representing the sex workers. 

Cito says that he first found this request “odd, because we are very used to talking straight away” with a building’s target users. But given he was working on a concept, rather than a final design, he accepted that such consultations would likely come at a later stage.


![A visualization of what the Erotisch Centrum could look like from the outside. ](https://static.time.com/v3/assets/bltea6093859af6183b/blt80178078b8f1c4d0/698a3eabb21a9cf4dc507686/amsterdam-erotic-center-7.jpg?branch=production&width=3840&quality=75&auto=webp)

A visualization of what the Erotisch Centrum could look like from the outside.Thijs Wolzak/Courtesy Moke Architecten

![Design plans showing Erotisch Centrum's potential interior structures.](https://static.time.com/v3/assets/bltea6093859af6183b/blt9710ae75670c079e/698a3eac16d884bdc9c3c089/amsterdam-erotic-center-6.jpg?branch=production&width=3840&quality=75&auto=webp)

Design plans showing Erotisch Centrum's potential interior structures.Courtesy Moke Architecten

It’s this perceived lack of consultation with marginalized populations that angers many people. Torres, the architect who developed an alternative vision for the Red Light District after extensive consultations with Amsterdam’s sex workers, says it’s another example of architecture being created for communities, rather than with them. “You go from a horizontal structure, which is integrated into the city, to a closed-off, walled-off vertical erotic center,” she says.

In the face of the wide-ranging backlash, Mayor Halsema and city officials have spent the last few months strenuously defending the plans. A spokesperson for Halsema tells TIME in an email that “input was gathered from all kinds of groups that might be interested in developing or working” in an Erotic Center, and that feedback from people including sex workers influenced its design. 


Imane Nadif, a city councilor with the same GroenLinks (“Green”) party as Halsema, pins part of the backlash on the difficulty of balancing various interests. “I don’t think you will ever meet everyone’s expectations,” she tells TIME from City Hall. “But you have to look at the bigger picture. How do you make the city livable for everyone?”

Nadif says that while there has been vocal opposition from the organized sex workers in the Red Light District, there are more marginalized communities that would benefit from the Erotic Center. Currently, the De Wallen windows are predominantly a place where female sex workers host heterosexual male clients. Trans and other LGBTQI+ sex workers often work in spaces without the same level of safety and visibility.

“The opinions within sex workers are very differentiated,” says Nadif. “Some prefer to work in the red light districts, some prefer to work at home, and some prefer to work at an erotic center.”


Emma says that she and other sex workers were not against the creation of the Erotic Center for some sex workers, but opposed any forced relocations as a result of the closure of nearly half the existing De Wallen windows: “For people from the LGBTQI+ community, the erotic center could be a good solution—but as an addition and not a replacement.”

## ‘Stop the Madness’

![An employee of the municipality places a prohibition sign on the Nieuwmarkt on May 23. From May 25, it is forbidden to smoke weed in the old city center of Amsterdam.](https://static.time.com/v3/assets/bltea6093859af6183b/bltf039c37846d18680/698a3e9e86f68e339b6f2981/amsterdam-erotic-center-4.jpg?branch=production&width=3840&quality=75&auto=webp)

An employee of the municipality places a prohibition sign on the Nieuwmarkt on May 23\. From May 25, it is forbidden to smoke weed in the old city center of Amsterdam.Hollandse Hoogte—Shutterstock

Voices on all sides of the argument agree on one thing: tourism in Amsterdam is out of control. The city of approximately 1 million people hosts 20 million visitors a year, and after a brief respite during the COVID-19 years, numbers are at a record high.


**Read More:** [_How COVID-19 Is Changing Amsterdam’s Red Light District_](https://time.com/5858586/covid-19-red-light-district-amsterdam/)

A handful of Red Light District residents set up a website called Stop De Gekte (“Stop the Madness”), where they upload videos and photos of worse-for-wear visitors urinating in public, collapsed in doorways, and drunkenly singing into the early hours. 

But people differ on how to tackle this problem. Many measures have been put in place in the last few years to try to curb the number of tourists. There are restrictions on when and where a resident can rent out their home on Airbnb, and a ban on new hotel permits in some areas. The sale and public consumption of alcohol in the Red Light District is subject to various restrictions, and in May smoking marijuana in public was banned in parts of De Wallen. 

Yet the numbers of tourists continues to rise, and, as this correspondent observed, many revelers seem oblivious to the large signs warning them of the new rules.


“It is all haphazard measures, no consistent plan, no holistic approach, and maintaining the rules is the main problem,” says Lennard Roubos, who volunteers with We Live Here, a campaign to raise awareness about the needs of the neighborhood’s 5,000 residents. “If you do not look into the application of those laws and regulations then it’s a big laugh really, it’s a waste of time,” he says. 

Boer, the local architectural critic, thinks the solution is to put more controls on the number of hotel rooms, not only in Amsterdam but also in the surrounding areas. Hotels are still being built in towns just outside Amsterdam like Zaandam, and with prices for accommodation rising in the capital, many tourists choose to stay a short train ride away.

![A working room in the Red Light District during the Red Light District Open Days 2023, during which 25 entrepreneurs and companies  show what exactly they do in the Red Light District in Amsterdam, June 24.](https://static.time.com/v3/assets/bltea6093859af6183b/blt20204f678e432c55/698a3e9e22fb85c17ce2ed91/amsterdam-erotic-center-5.jpg?branch=production&width=3840&quality=75&auto=webp)

A working room in the Red Light District during the Red Light District Open Days 2023, during which 25 entrepreneurs and companies show what exactly they do in the Red Light District in Amsterdam, June 24.Utrecht Robin—ABACA/Reuters


But Boer thinks any plans should not come at the cost of driving out the lively diversity or sanitizing the whole city center. 

“I feel Amsterdam is rapidly losing its soul,” says Boer, who has written a recent book on urban transformation called _Smooth City_. He compares Amsterdam’s situation with other global cities like London and Barcelona that have undergone years of gentrification.

Many residents and visitors also question how exactly the relocation of 100 of the 230 windows in the Red Light District is going to address the problem of overtourism, given that most of the crowds are not there to visit a sex worker. De Wallen is a vibrant, diverse area, where an erotic theater can sit side-by-side with a monastic community and artist’s studio. On a busy evening in late June, most tourists who spoke to TIME said they were there for the atmosphere, the history, and the nightlife. “If people want to come for the sex work, that’s up to them. But for me the food and the pubs are far more interesting,” said Tristan Sonnekus, a 27-year-old holidaymaker from the U.K.


And in a world where most countries still criminalize the use of marijuana, Amsterdam’s relatively modest restrictions are unlikely to deter tourists.

“We need a plan to look at the entire area as a whole, not just about the use of cannabis, or sex work, but all of the different businesses and the activities,” says Nadif, citing bachelor parties and tour groups as particular problems. But she disputes that any measures to curb Amsterdam’s more unruly visitors will undermine the spirit of the city. 

“If you want to protect the soul of Amsterdam, you need to understand what is the soul of Amsterdam, and I don’t think that’s mass tourism,” she says. “It’s the arts that we have in the city, it’s the people that we have in this city. And that is what we need to protect.”

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/"},"headline":"Inside the Controversy Over Amsterdam's Plan to Move Sex Workers to a Suburban 'Erotic Center'","datePublished":"2023-07-19T10:00:26.000Z","dateModified":"2026-08-04T07:38:25.735Z","description":"TIME reports on the radical proposal to reshape the Red Light District and ferry sex workers to the suburbs.","url":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/","keywords":["Netherlands","freelance","feature"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte McDonald-Gibson / Amsterdam"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/netherlands/","name":"Netherlands"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/","name":"Inside the Controversy Over Amsterdam's Plan to Move Sex Workers to a Suburban 'Erotic Center'"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"'Forever Chemical' Lawsuits Could Ultimately Eclipse the Big Tobacco Settlement","description":"Short for per- and polyfluoroalkyl substances, PFAS are also known as “forever chemicals”—because that’s pretty much how long they linger in the environment. PFAS exist in more than 12,000 forms, and are found in thousands of products.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/vmTDIm51/poster.jpg?width=720","uploadDate":"2023-07-11T23:00:01.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/vmTDIm51.m3u8","embedUrl":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/","duration":"PT4M48S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/6295154/amsterdam-erotic-center-red-light-district/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}]
```

