--- title: How MrBeast Broke His Own YouTube Record With Yacht Video description: The YouTuber has claimed the second most watched non-music YouTube video in 24 hours, edging out his own video to claim the spot. canonical: https://time.com/6287028/mrbeast-youtube-views-record/ author: Mariah Espada article:opinion: false article:content_tier: free article:published_time: 2023-06-13T21:26:10.000Z article:modified_time: 2026-08-04T07:51:08.839Z article:section: Entertainment og:title: Why MrBeast's New Video Became The Second Most Watched in 24 Hours in YouTube History og:description: The YouTuber has claimed the second most watched non-music YouTube video in 24 hours, edging out his own video to claim the spot. og:url: https://time.com/6287028/mrbeast-youtube-views-record/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf0a7999859c2ebc2/698a3dda16d88453c4c3bf1b/GettyImages-1471314808.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Nickelodeon Kids' Choice Awards 2023 - Show og:type: article twitter:card: summary_large_image twitter:title: Why MrBeast's New Video Became The Second Most Watched in 24 Hours in YouTube History twitter:description: The YouTuber has claimed the second most watched non-music YouTube video in 24 hours, edging out his own video to claim the spot. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf0a7999859c2ebc2/698a3dda16d88453c4c3bf1b/GettyImages-1471314808.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Why MrBeast's New Video Became the Second Most Watched in 24 Hours in YouTube History > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Watch: Bassem Youssef on Bringing His Comedy and Culture to the U.S. [Watch (HLS stream): Watch: Bassem Youssef on Bringing His Comedy and Culture to the U.S.](https://cdn.jwplayer.com/manifests/TikOxvwD.m3u8) (3:39)  _Published 2023-04-12. Bassem Youssef was featured on the TIME 100 list in 2013, when he was the host of El-Bernameg, a popular satirical news show in Egypt. Trained as a cardiac surgeon, Youssef became the voice of a nation hopeful for greater democratic freedoms. However, by 2014 it was clear that Egypt’s military leadership felt threatened by his comedy and Youssef was forced to flee. His story is one of reinvention, from doctor to satirist, to immigrant and now actor, Bassem Youssef keeps finding a new voice._  by [Mariah Espada](https://time.com/author/mariah-espada/)  ## Mariah Espada Jun 13, 2023 9:26 PM UTC  MrBeast accepts the Favorite Male Creator award onstage during the 2023 Nickelodeon Kids' Choice Awards on March 04, 2023 in Los Angeles, California MrBeast accepts the Favorite Male Creator award onstage during the 2023 Nickelodeon Kids' Choice Awards on March 04, 2023 in Los Angeles, CaliforniaMonica Schipper/Getty Images for Nickelodeon  by [Mariah Espada](https://time.com/author/mariah-espada/)  ## Mariah Espada Jun 13, 2023 9:26 PM UTC YouTuber Jimmy Donaldson, known to most as [MrBeast](https://time.com/collection/100-most-influential-people-2023/6270005/mrbeast-jimmy-donaldson/), recently uploaded a new video that racked up 47 million views in 24 hours to become the second most watched non-music YouTube video within that time frame. In the video, titled “$1 vs $1,000,000,000 Yacht,” the 25-year-old compares a sinking boat worth one dollar to various luxury boats and a billion-dollar yacht. It also features surprise celebrity appearances from comedian [Pete Davidson](https://time.com/6276457/bupkis-review-pete-davidson/) and recently retired NFL quarterback [Tom Brady](https://time.com/6251856/tom-brady-retires-career-timeline/). MrBeast, the third most subscribed YouTuber, who is known for his generous giveaways, tweeted the news of his second ranking on June 11\. The only video that ranks higher is The Guardian’s [Will Smith and Chris Rock Oscars slap snafu video](https://www.youtube.com/watch?v=myjEoDypUD8), which had 50 million views in its first day last year. MrBeast actually bumped his own video out of second place: Prior to the yacht video, his video recreation of the popular Netflix series _Squid Game_ held the second position. His latest video beat the _Squid Game_ one, which currently has 438 million views and is his most viewed video, by 5 million views within the 24-hour timeframe. > [](https://twitter.com/MrBeast/status/1667925483885932547) The 15-minute video features MrBeast showcasing seven different boats, ranging from $1 (which sinks within the first few minutes of the video); to a $300 million boat that contains luxurious furniture, a movie theater, and helipad landing onboard; to a $1 billion cruise liner that holds “a floating city.” Viewers witness MrBeast peruse the exclusive sites alongside a handful of his crew members, and toward the end of the video with a handful of lucky subscribers. --- ### More from TIME --- If you’re new to the world of MrBeast, it might not immediately compute why a video about yachts would be such an immediate hit on the platform. “What Jimmy has done here is take a luxury lifestyle item like a yacht or a cruise, something that the average American has aspirations for, and he’s able to contextualize them in a very fun and silly way,” says Jack Appleby, the creator of _Future Social_, a newsletter teaching social strategy to over 45,000 marketers. You don’t get nearly 50 million views within 24 hours by chance. This video was so successful, Appleby tells TIME, because of the strong digital strategy of the YouTuber, who uploaded his first video as a tween in 2012 and became widely popular in 2017\. “This is a guy who has meticulously studied YouTube content for a decade now and understands what we want to see.” Like the rest of MrBeast’s successful videos, this one includes helpful YouTube video elements: an eye-grabbing thumbnail, a catchy title, helpful subtitles, as well as graphics, video hooks, and transitions that keep viewers engaged. Appleby believes this video’s billion-dollar boat price tag and surprise celebrity appearances make it “way over the top compared to his other videos.” > [](https://twitter.com/jappleby/status/1668252695520595968) And he isn’t simply showcasing the luxury items, like other successful formats have done (see, for example, mega [YouTuber Casey Neistat](https://www.youtube.com/@casey/videos), whose most viewed YouTube videos features him vlogging his experience on the world’s most expensive plane rides). In fact, it isn’t until the last three minutes of the video that he tours the billion-dollar yacht, after the majority of the video has been spent on showing cheaper boats and random anecdotes with his friends as they explore all the boats have to offer. “He uses constant tactics to keep you engaged,” says Appleby. “In this video, he used screen watermarks that remind you which boat you’re looking at and what you have to look forward to in the video.” Another significant element of the new video are the cameos. MrBeast doesn’t often have celebrities in his videos, and despite not advertising them in the video thumbnail or title, the inclusion of Davidson and Brady as surprise guests works to broaden his reach to the sports and comedy fandoms. “I think it’s the nicest boat in the world,” said Brady in the video of the $300 million offering. Brady also says in the video that his children won’t stop eating MrBeast’s chocolate line _Feastibles_, serving as an endorsement of MrBeast’s other entrepreneurial efforts. His videos are largely successful with the [children and teen demo groups](https://www.yahoo.com/lifestyle/kids-obsessed-mrbeast-heres-parents-150025606.html?guccounter=1&guce%5Freferrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce%5Freferrer%5Fsig=AQAAAExBQtZGHUz2mt7-bUfwrf50CIFs1I6Nh480n-7fEQBi6o1vpeD8cB4PRhX7qpfjyN-QKWM8FJ3jUwUXPEDH3Bron26n6C9bZyeQCEABbHqcO8aRcCdSH-sVUQ67tM3L3p1JmfVlRiv090CK84T8fI3-w-cfOoklcoaCZQhD05LW). It was clear even before his latest video that MrBeast is in a league of his own, with his biggest competition being himself. “The snowball effect is going to be larger and larger,” says Appleby of MrBeast’s future successes. “I think we’re at the beginning of how big this guy’s gonna be.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6287028/mrbeast-youtube-views-record/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6287028/mrbeast-youtube-views-record/"},"headline":"Why MrBeast's New Video Became the Second Most Watched in 24 Hours in YouTube History","datePublished":"2023-06-13T21:26:10.000Z","dateModified":"2026-08-04T07:51:08.839Z","description":"The YouTuber has claimed the second most watched non-music YouTube video in 24 hours, edging out his own video to claim the spot.","url":"https://time.com/6287028/mrbeast-youtube-views-record/","keywords":["internet culture","clickmonsters","culturepod"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf0a7999859c2ebc2/698a3dda16d88453c4c3bf1b/GettyImages-1471314808.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mariah Espada","jobTitle":null,"url":"https://time.com/author/mariah-espada/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf0a7999859c2ebc2/698a3dda16d88453c4c3bf1b/GettyImages-1471314808.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Nickelodeon Kids' Choice Awards 2023 - Show","caption":"Nickelodeon Kids' Choice Awards 2023 - Show","creditText":"Monica Schipper/Getty Images for Nickelodeon","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/internet-culture/","name":"internet culture"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6287028/mrbeast-youtube-views-record/","name":"Why MrBeast's New Video Became the Second Most Watched in 24 Hours in YouTube History"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch: Bassem Youssef on Bringing His Comedy and Culture to the U.S.","description":"Bassem Youssef was featured on the TIME 100 list in 2013, when he was the host of El-Bernameg, a popular satirical news show in Egypt. 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