--- title: TIME 2030: Behind the Scenes of a Decade-Long Project description: TIME 2030 will be a guide to the post-COVID world, an ongoing exploration of potential solutions and the leaders and innovators driving them. canonical: https://time.com/5930792/time-2030-project/ author: Edward Felsenthal article:opinion: true article:content_tier: free article:published_time: 2021-01-22T20:08:20.000Z article:modified_time: 2026-07-14T17:22:56.579Z article:section: Ideas og:title: Why We're Launching TIME 2030, a Decade-Long Project on Navigating the Post-COVID World og:description: By 2030, we will know whether we’re on the path toward a better planet og:url: https://time.com/5930792/time-2030-project/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt36f2a9fadc94b961/698a168509208f38a44179b4/time-2030-project.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1830 og:image:height: 1029 og:image:alt: time-2030-project og:type: article twitter:card: summary_large_image twitter:title: Why We're Launching TIME 2030, a Decade-Long Project on Navigating the Post-COVID World twitter:description: By 2030, we will know whether we’re on the path toward a better planet twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt36f2a9fadc94b961/698a168509208f38a44179b4/time-2030-project.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why We're Launching TIME 2030, a Decade-Long Project on Navigating the Post-COVID World > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: What is TIME 2030? [Watch (HLS stream): What is TIME 2030?](https://cdn.jwplayer.com/manifests/UUlSjTrU.m3u8) (1:34)  _Published 2021-02-24. The next decade will likely determine whether the planet will remain fit for human habitation. TIME 2030, a decade long project will be marking our progress towards a sustainable and equitable world._  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Jan 22, 2021 8:08 PM UTC  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Jan 22, 2021 8:08 PM UTC Recently, I zoomed into a Washington-based virtual leadership program that opened on a series of TIME covers from the past two decades. The covers focused on the risk of [pandemics from SARS](https://time.com/5769314/hong-kong-sars-memories-wuhan-coronavirus/), in 2003, to a 2017 story warning about a virus that “hops a plane out of China and onto foreign soil, where it could spread through the air like wildfire.” We all knew what was coming. Why, the moderator asked, were we so unprepared? The turning of the page to this New Year has only underscored the durability of the world’s multiple crises. [2020](https://time.com/5917394/2020-in-review/), the dark joke goes, refuses to concede. The challenges—a health crisis, a trust crisis, an inequality crisis, a climate crisis, an economic crisis, a democracy crisis—are disparate. And yet one thing unites them: they were entirely foreseeable, from the pandemic to last summer’s apocalyptic wildfires to the [Jan. 6 insurrection](https://time.com/5926883/trump-supporters-storm-capitol/) on Capitol Hill. “It should have required no imagination to foresee an uprising that was planned, promised and promoted in plain sight,” my predecessor Nancy Gibbs, now director of Harvard’s Shorenstein Center, writes in this issue. Why do we ignore crises that we can clearly see coming, and how do we embrace this moment to change that? As the world resets for a post-COVID future, we have a collective choice. We can mistake this inflection point for just another news cycle. Or we can roll up our sleeves. That’s why we’re launching an ambitious, decade-long project called [TIME 2030](http://time.com/time2030). It will be a guide to the post-COVID world, an ongoing exploration of potential solutions and the leaders and innovators driving them. The timing could not be more urgent, starting with the pandemic itself. This week, the U.S. passed the devastating marker of 400,000 deaths from COVID-19, meaning that about 1 in every 825 Americans has died from the virus. More than 2 million people across the world have died from the virus. TIME 2030 will focus on how we build a healthier, more resilient, more just world. We’ll talk to some of the world’s most innovative thinkers about what comes next, from the future of education and work to the future of truth itself. And we’ll focus on solutions, drawing on the wisdom of a committee of leaders from around the world and across fields. In this issue, you’ll find [Bill Gates wrestling with climate change](http://time.com/5930098/bill-gates-climate-change), TIME’s Shanghai-based Charlie Campbell examining the impact of [China’s changing diets](https://time.com/5930095/china-plant-based-meat/) on the globe and Ciara Nugent of our London bureau reporting on how new economic thinking is [inspiring cities like Amsterdam](https://time.com/5930093/amsterdam-doughnut-economics/) to live differently. Our advisory committee, which we’ll continue to expand as the project grows, includes [chef José Andrés](https://time.com/collection/apart-not-alone/5809169/jose-andres-coronavirus-food/), epidemiologist [Larry Brilliant](https://time.com/5826416/larry-brilliant-and-leana-wen-time-100-talks/), Ghanaian entrepreneur and educator [Fred Swaniker](https://time.com/5879437/fred-swaniker-coronavirus-african-entrepreneurs/), Ford Foundation president [Darren Walker](https://time.com/5846620/darren-walker-ford-foundation-time-100-talks/), designer [Christian Siriano](https://time.com/5833747/christian-siriano-time-100-talks/), actor and humanitarian [Angelina Jolie](https://time.com/author/angelina-jolie/), Duke Energy CEO Lynn Good and the extraordinary 2020 [TIME Kid of the Year](https://time.com/5916772/kid-of-the-year-2020/), 15-year-old Gitanjali Rao. Each of them offers in this issue a proposed solution to a major problem that we must address. Over the course of the TIME 2030 project, our TV and film division TIME Studios will also bring many of these stories to life, helping us imagine how this movie plays out over the next decade. Why 2030? That is the year by which the U.N.’s sustainable-development goals—targets on equality, poverty, health, growth and sustainability—will be met or missed. Adopted in a rare moment of global consensus by every member state of the U.N., these SDGs have become key benchmarks for commitments by policymakers and business leaders alike. By 2030, we will know whether we’re on the path toward [a better planet](https://time.com/5931785/biden-climate-executive-orders/). This is a shared enterprise, in which we all have a role to play, with opportunities for our readers to participate. 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