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title: Pancake and Waffle Cereal Are the New Tiny Breakfast Bites
description: Waffle cereal and pancake cereals are the new trendy food as social media becomes awash in the new breakfast option.
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article:published_time: 2020-05-05T15:42:32.000Z
article:modified_time: 2026-04-13T08:01:27.217Z
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# Pancake and Waffle Cereal Are the Trendy New Breakfast Bites in the Social Media Spotlight

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


May 5, 2020 3:42 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


May 5, 2020 3:42 PM UTC

Whoever originally said that desperate times call for desperate measures, they undoubtedly could not imagine that some day “desperate measures” would mean adorably small waffles served in a bowl. Yet here we are.

As many across the world continues to stay at home to slow the spread of the [novel coronavirus](https://time.com/5820118/coronavirus-questions-answered/), people staying at home first started tending to their sourdough starters. Then they turned to [photogenic whipped drinks](https://time.com/5826159/whipped-milk/) like Dalgona coffee and frothy strawberry milk. Now it is pancake and waffle cereal’s time to take over the social media spotlight.

First, bowls of [miniature pancakes](https://time.com/92444/watch-a-tiny-hamster-eat-a-tiny-slice-of-pizza/) slathered in syrup were spotted popping up on TikTok. The adorable tiny breakfast bites were accompanied by the #pancakecereal hashtag and were cute enough for [a tiny hamster to eat](https://time.com/83362/watch-tiny-hamsters-eat-tiny-burritos/), racking up millions of views on TikTok alone.

Now, [as _Delish_ points out,](https://www.delish.com/food-news/a32368014/waffle-cereal/) at least one food influencer is trying to shift attention a little further down the breakfast buffet in the hopes that adorable bowls of teeny tiny waffles will become the next social media stars.

On TikTok, @[soflofooodie](https://www.tiktok.com/@soflofooodie), who has [mastered](https://www.tiktok.com/@soflofooodie/video/6821851605449624837) the miniature food trend, shared a video of bite-sized waffles served in a bowl. The tiny morsels are drenched in maple syrup and topped with a dollop of butter and a photo-ready dash of colorful sprinkles and are nearly too cute to eat. To make the miniature waffles at home, squeeze just enough batter to cover a single square of a waffle iron with batter. When both sides are a golden brown, put them in a bowl and get them ready for their close-up.

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