--- description: Stella McCartney sent life-size animal figures down the runway in a striking and witty runway statement about her vegetarian ethics. title: Stella McCartney Features Animals in Vegetarian Statement image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32cab04edcf5fc31/698a0ae7096a940dde6a7cb5/stella-mccartney-animals-runway-show-2020.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Stella McCartney Makes the Case that Animals Should Be Friends, Not Fashion  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Mar 2, 2020 7:46 PM CUT  PARIS, FRANCE - MARCH 02: (EDITORIAL USE ONLY) A model dressed as cow walks the runway during the Stella McCartney as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 02, 2020 in Paris, France. (Photo by Peter White/Getty Images) PARIS, FRANCE - MARCH 02: (EDITORIAL USE ONLY) A model dressed as cow walks the runway during the Stella McCartney as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 02, 2020 in Paris, France. (Photo by Peter White/Getty Images)Getty Images—2020 Peter White  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Mar 2, 2020 7:46 PM CUT Paris fashion week took a walk on the wild side at the [Stella McCartney](http://content.time.com/time/specials/packages/article/0,28804,1894410%5F1893837%5F1893829,00.html "undefined") runway show this week where models walked alongside life-size animal figures, including rabbits, cows, a fox, a horse, and a crocodile. The animal appearances were a playful statement from McCartney, whose brand is [completely vegetarian](https://time.com/collection/guide-to-weight-loss/4346551/vegan-diet-vegetarian/ "undefined"), on the use of animal products in the fashion industry. “What we try to do here at Stella is to sugarcoat a powerful, meaningful message in a little bit of humour and fun, to make our point in a palatable and digestible way so that people listen,” said McCartney in a statement to [_The Guardian_](https://www.theguardian.com/fashion/2020/mar/02/stella-mccartney-paris-fashion-week-goes-wild-animal-friendly-message "undefined"). “These animals are the ingredients of everyone else’s fashion shows. We are the only luxury fashion house in the world that isn’t killing animals on the runway. I wanted to make that point, but in a joyous way.” To drive the point home, the models who were attired in the animal costumes, carried this season’s cruelty-free accessories as they walked in the show, including a vegan leather handbag and purses made of second-life plastic. The brand does not use animal leather, skin, feathers, or fur. See McCartney’s fashion with a conscience below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5793822/stella-mccartney-animals-fashion-show-2020/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5793822/stella-mccartney-animals-fashion-show-2020/"},"headline":"Stella McCartney Makes the Case that Animals Should Be Friends, Not Fashion","datePublished":"2020-03-02T19:46:05.000Z","dateModified":"2026-04-13T08:01:20.521Z","description":"\"We are the only luxury fashion house in the world that isn’t killing animals on the runway\"","url":"https://time.com/5793822/stella-mccartney-animals-fashion-show-2020/","keywords":["Newsfeed","animals","fashion","onetime","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32cab04edcf5fc31/698a0ae7096a940dde6a7cb5/stella-mccartney-animals-runway-show-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32cab04edcf5fc31/698a0ae7096a940dde6a7cb5/stella-mccartney-animals-runway-show-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Stella McCartney : Runway - Paris Fashion Week Womenswear Fall/Winter 2020/2021","caption":"Stella McCartney : Runway - Paris Fashion Week Womenswear Fall/Winter 2020/2021","creditText":"Getty Images—2020 Peter White","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5793822/stella-mccartney-animals-fashion-show-2020/","name":"Stella McCartney Makes the Case that Animals Should Be Friends, Not Fashion"}}]}] ```