--- title: A Family Revisits the March on Washington in Virtual Reality description: Rev. Jeffrey Joseph attended the March on Washington in 1963. Now he'll return to the scene with his great-grandson. canonical: https://time.com/5745584/the-march-reverend-joseph/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2019-12-18T10:00:11.000Z article:modified_time: 2026-02-24T07:52:30.986Z article:section: History og:title: A Family Revisits the March on Washington in Virtual Reality og:description: Unwittingly, producers had cast an actor with a personal connection to the real inspiration for the project og:url: https://time.com/5745584/the-march-reverend-joseph/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltceb1c047f08e3456/698a079416d8844838c3771c/the-march-1-e1576525532835.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: March On Washington For Jobs And Freedom og:type: article twitter:card: summary_large_image twitter:title: A Family Revisits the March on Washington in Virtual Reality twitter:description: Unwittingly, producers had cast an actor with a personal connection to the real inspiration for the project twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltceb1c047f08e3456/698a079416d8844838c3771c/the-march-1-e1576525532835.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # He Attended the March on Washington in 1963\. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Dec 18, 2019 10:00 AM UTC  Overhead view of the massive crowd assembled on the Mall in front of the Reflecting Pool and between the Lincoln and Washington monuments during the civil rights March on Washington for Jobs and Freedom, Washington D.C., Aug. 28, 1963. Overhead view of the massive crowd assembled on the Mall in front of the Reflecting Pool and between the Lincoln and Washington monuments during the civil rights March on Washington for Jobs and Freedom, Washington D.C., Aug. 28, 1963. The LIFE Picture Collection / Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Dec 18, 2019 10:00 AM UTC When the March on Washington for Jobs and Freedom came to Washington, D.C., in 1963, it provided the setting for what would become Martin Luther King Jr.’s most iconic speech: “I Have a Dream.” But he was far from the only person there. In addition to a full program of speakers and singers, the day saw the attendance of more than 250,000 peaceful demonstrators. So when production began for _The March_, TIME’s immersive virtual-reality recreation of the March on Washington, [executive produced by Viola Davis and Julius Tennon,](https://time.com/5628932/time-the-march-viola-davis-julius-tennon/) reconstructing that crowd was key. Thousands of actors responded to a call to participate in the motion-capture stage of the process, and around 80 were selected. Among that group was LaVell Thompson, 8. Unwittingly, the producers had chosen someone with a personal connection to the real inspiration for the project. When the cast reported to a shoot in Los Angeles on Sept. 16, for a camera to scan them from every angle, the crew decided to interview the kids who’d made the cut about what they knew about the March on Washington. That’s when Thompson said that his great-grandfather was actually there on Aug. 28, 1963. [_Sign up for the TIME History newsletter to stay informed about The March_](https://cloud.newsletters.time.com/history/?source=march-article) LaVell had been brought to the studio by his grandmother, Launita Joseph-Walker, so filmmakers asked her if she might be able to also bring in Rev. Jeffrey Joseph, 90\. He lives just about 20 minutes away from the shoot location, in Pacoima, where he works as a pastor at New Heaven Missionary Baptist Church. “I can’t march! I’m too old to march!” Launita recalls him saying, laughing. “They explained he wouldn’t have to march, that it was more like a photo shoot.” When he came in, the physical setting couldn’t have been more different from what he saw in 1963, as cameras captured images of him alone in a specially designed light booth. Nevertheless, he says, the experience brought back memories of attending the March on Washington alone, having hopped on a train from Louisville, Ky., at the last minute. He’d been inspired earlier that year to start raising money for civil rights campaigns after seeing footage of Birmingham, Ala., police [using fire hoses on protesters](https://kinginstitute.stanford.edu/encyclopedia/birmingham-campaign); he says he raised more than $7,000 (nearly [$60,000](https://www.usinflationcalculator.com/) in today’s dollars). Not only was he overjoyed to end up standing about 50 feet from King on the day of the march, he also got a chance to meet the civil rights leader several times throughout the 1960s, he says, through the activist’s younger brother A.D. King, who was also a pastor in Louisville. To Joseph, the March on Washington was a wake-up call. It gave him a lot of hope and a feeling of “brotherhood,” as he puts it, but it did not end discrimination. Today, he says, the prejudice is subtler than it was. Americans must be on the lookout now, he says, for people who say they support equality, but in their actions — or inaction — suggest the opposite. Yet he also sees the effects of that historic day in 1963 in the nation’s capital, and in state and local legislative bodies nationwide. “Without that March on Washington, all of those black politicians would not be in office now,” he says. “It made an impression on the President. It made an impression on all of the white \[supporters\] of the political movement. It made an impression on countries around the world.” And now, with _The March_, that history can make a new kind of impression, as participants experience being there with a quarter-million others — including the recreated figure of Rev. Joseph, marching alongside his great-grandson. [_The March_, made possible by American Family Insurance, will premiere at The Dusable Museum of African American History in Chicago in February 2020\. Click here to learn more.](http://www.time.com/the-march) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5745584/the-march-reverend-joseph/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5745584/the-march-reverend-joseph/"},"headline":"He Attended the March on Washington in 1963. 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