--- title: Maison Margiela Model Becomes Viral Meme with Runway Walk description: Model Leon Dame became a meme after his distinctive walk on the Maison Margiela runway during Paris Fashion week went viral. canonical: https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-09-30T15:00:53.000Z article:modified_time: 2026-04-13T08:00:26.372Z og:title: Maison Margiela Model Becomes Viral Meme with Runway Walk og:description: Work it! og:url: https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf5083567ffcaa3b8/698a039f86f68e45286eda70/maison-margiela-model-runway-walk-meme-ss20.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Maison Margiela : Runway - Paris Fashion Week - Womenswear Spring Summer 2020 og:type: article twitter:card: summary_large_image twitter:title: Maison Margiela Model Becomes Viral Meme with Runway Walk twitter:description: Work it! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf5083567ffcaa3b8/698a039f86f68e45286eda70/maison-margiela-model-runway-walk-meme-ss20.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Storm Into All Situations With the Aggressive Confidence Levels of This Runway Walk to End All Runway Walks > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 30, 2019 3:00 PM UTC  PARIS, FRANCE - SEPTEMBER 25: Leon Dame walks the runway during the Maison Margiela Womenswear Spring/Summer 2020 show as part of Paris Fashion Week on September 25, 2019 in Paris, France. (Photo by Peter White/Getty Images) PARIS, FRANCE - SEPTEMBER 25: Leon Dame walks the runway during the Maison Margiela Womenswear Spring/Summer 2020 show as part of Paris Fashion Week on September 25, 2019 in Paris, France. (Photo by Peter White/Getty Images) Peter White—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 30, 2019 3:00 PM UTC [Maison Margiela](https://time.com/4768796/maison-margiela-destroyed-sneakers/) is known for its avant garde designs, but the experimental clothes weren’t what captured the interest of fashion enthusiasts this season, thanks to the distinctive strut of model [Leon Dame.](https://www.instagram.com/p/B21mNX5I%5FPq/?hl=en) Dame, a German male model, closed the runway show for the iconic French fashion house and with his aggressive, determined walk, became the toast of not only Paris Fashion Week, but the Internet. Clad in a sailor suit-esque leather jacket, white briefs and matching leather sidecap and knee-high heeled boots, Dame’s look was show-stopping — and when paired with his pointed runway walk, the effect was certainly something that would not soon be forgotten. This isn’t the first time that controversial [creative director John Galliano](https://time.com/3475914/john-galliano-maison-martin-margiela/) has called on models to show off their unique gaits for Maison Margiela. In his debut collection for Margiela, Galliano sent models down the runway [hunched over with major slouches. ](https://www.thecut.com/2015/03/what-was-going-on-with-the-models-at-margiela.html) See Dame strut his stuff, much to the delight of the Internet, below. > [](https://twitter.com/SlaylerJ/status/1177071783033200641) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/"},"headline":"Storm Into All Situations With the Aggressive Confidence Levels of This Runway Walk to End All Runway Walks","datePublished":"2019-09-30T15:00:53.000Z","dateModified":"2026-04-13T08:00:26.372Z","description":"Work it!","url":"https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/","keywords":["Newsfeed","viral","fashion","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5083567ffcaa3b8/698a039f86f68e45286eda70/maison-margiela-model-runway-walk-meme-ss20.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5083567ffcaa3b8/698a039f86f68e45286eda70/maison-margiela-model-runway-walk-meme-ss20.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Maison Margiela : Runway - Paris Fashion Week - Womenswear Spring Summer 2020","caption":"Maison Margiela : Runway - Paris Fashion Week - Womenswear Spring Summer 2020","creditText":"Peter White—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5689080/maison-margiela-model-leon-dame-runway-walk-meme-ss20/","name":"Storm Into All Situations With the Aggressive Confidence Levels of This Runway Walk to End All Runway Walks"}}]}] ```