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---
title: Newscasters in Funny Kimmel Clip Can&#x27;t Believe It&#x27;s August
description: Can you believe it’s August already? Apparently most newscasters can’t.
canonical: https://time.com/5642517/newsscasters-august-kimmel/
author: Melissa Locker
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article:content_tier: free
article:published_time: 2019-08-02T15:18:00.000Z
article:modified_time: 2026-04-13T07:59:46.813Z
og:title: These Newscasters Just Can&#x27;t Believe It&#x27;s August
og:description: Kimmel tried to warn them!
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og:image:alt: Preparing for the tv news interview
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twitter:title: These Newscasters Just Can&#x27;t Believe It&#x27;s August
twitter:description: Kimmel tried to warn them!
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt16881aa9734d93a3/698a00ccdb298789ad263ea8/newsaugustbloopers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Please Enjoy All the Newscasters Totally Incapable of Believing That August Has Arrived

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Aug 2, 2019 3:18 PM UTC

![Preparing for the tv news interview](https://static.time.com/v3/assets/bltea6093859af6183b/blt16881aa9734d93a3/698a00ccdb298789ad263ea8/newsaugustbloopers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Two commentators preparing for a live interview on the news. Three people in a tv studio talking about the script for the news show.

Two commentators preparing for a live interview on the news. Three people in a tv studio talking about the script for the news show. tomazl—Getty Images

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Aug 2, 2019 3:18 PM UTC

Can you believe it’s August already? Apparently most newscasters can’t—even though [Jimmy Kimmel](https://time.com/5590349/these-two-five-year-olds-just-schooled-jimmy-kimmel-on-the-subject-of-love/) tried to warn them.

Last year, the video team at [_Jimmy Kimmel Live!_](https://time.com/collection/most-influential-people-2018/5217539/jimmy-kimmel/)put [together a compendium](https://www.facebook.com/JimmyKimmelLive/videos/newscasters-cant-believe-its-august/10156514823888374/) of newscasters around the country shocked that the inexorable march of time was continuing, and it was already August. 

It was an impressive array of shocked expressions and head shaking as if the news had come entirely out of the blue. It was a funny piece of video and a good reminder to newscasters that time stops for no one—not even [local news](https://time.com/5349523/local-news-disappearing/) celebrities.

After the video was released, newscasters were on notice that pointing out the passage of time is cliché. And yet, once again, when the calendar rolled to August, the news of the new month seemed to come as a complete surprise to local news anchors, many of whom, once again, expressed their dismay over the calendrical wake-up call. 

So once again, Kimmel’s team jumped into action, putting together yet another mashup of some 20 or so of the nation’s finest newscasters being very surprised that it is, in fact, already August.

“Wait ’til they hear about September,” [Kimmel](https://time.com/5632523/leonardo-dicaprio-on-jimmy-kimmel/) said while showing the clip. “They’re gonna lose their minds.”

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